Marketing Events Manager

📌 Core Information

🔹 Job Title: Marketing Events Manager

🔹 Company: Optimove

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not remote

🚀 Job Overview

Key aspects of this role include:

• Managing and executing Optimove’s presence in industry-leading conferences and self-produced events across the UK and Europe
• Overseeing events onsite and ensuring all event assets and deadlines are met
• Tracking the effectiveness of events against KPIs and contributing to overall sales and marketing objectives
• Collaborating cross-functionally with different marketing and sales teams to ensure all event assets and deadlines are identified and met
• Negotiating sponsorship contracts and managing budgets
• Supporting the development and production of marketing and promotional materials as requested
• Championing the company brand identity across all developed materials
• Increasing operational efficiency of global marketing activities

ASSUMPTION: This role requires a highly-motivated team player with exceptional project management, organizational, and negotiation skills. The ideal candidate should be seeking an excellent opportunity to learn and grow within a lively and challenging environment.

📋 Key Responsibilities

Event Management:

• Manage and execute Optimove’s presence in industry-leading conferences and self-produced events across the UK and Europe
• Project manage events from start to finish, including production, timeline, budget, venue, vendor sourcing, etc.
• Coordinate with multiple key stakeholders and third-party providers
• Oversee events onsite and troubleshoot any issues that arise
• Manage sponsorship contracts negotiation
• Track and measure the effectiveness of events against KPIs, ensuring all events contribute to overall sales and marketing objectives
• Lead pre and post-event briefings and reporting

ASSUMPTION: This role involves a high level of autonomy and requires strong problem-solving capabilities, attention to detail, and excellent analytical skills.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 2-3 years of experience in event production and management (small intimate events and large flagship events)

Required Skills:

• Excellent project management, negotiation, and organizational skills
• Ability to work autonomously and under pressure
• Excellent written and verbal communication skills – ability to quickly build relationships and drive delivery from other team members and from external stakeholders and third-party providers
• Results-driven, proactive, and able to work autonomously
• Well organized, methodical, and self-motivated
• Ability to prioritize and balance multiple projects simultaneously
• Ability to work under pressure and have strong problem-solving capabilities
• Outstanding attention to detail and great analytical skills
• Willingness to travel to manage events onsite as needed
• Must be eligible to work in the UK

Preferred Skills:

• Experience managing large budgets and delivering events within those budgets
• Ability to work with large teams and manage multiple projects simultaneously

ASSUMPTION: The ideal candidate will have experience managing events from start to finish, including production, timeline, budget, venue, vendor sourcing, etc. They should also have excellent communication skills and the ability to work well with external stakeholders and third-party providers.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for the role and location)

Benefits:

• Competitive salary and benefits package
• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Generous vacation time and flexible working hours
• Employee discounts and perks
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on Customer Relationship Management (CRM) and Customer Data Platform (CDP) solutions

Company Size: Medium (501-1,000 employees)

Founded: 2012, with headquarters in New York, NY, and offices in London, Tel Aviv, and Dunee

Company Description:

• Optimove is the leader in Positionless Marketing, empowering marketing teams to execute any marketing task instantly and independently
• Their Positionless Marketing Platform provides three transformative powers: Data Power, Creative Power, and Optimization Power
• By liberating marketing teams from dependencies, they are more motivated, get more done, and can deliver the most personalized campaigns at scale

Company Specialties:

• Customer retention automation
• Conversion optimization
• Behavior modeling
• Predictive analytics
• LTV maximization
• Personalization
• Customer churn prediction & prevention
• Customer engagement
• Multi-channel marketing
• Lifecycle marketing
• Micro-segmentation
• Customer relationships
• Relationship marketing
• CDP
• Customer Data Platform
• Retention
• and Customer analytics

Company Website: optimove.com

ASSUMPTION: Optimove is a dynamic, fast-growing company with a strong focus on innovation and customer success. They offer a vibrant work environment and excellent opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing team

Reporting Structure: This role reports directly to the Marketing Director or a similar senior-level position within the marketing department

Work Arrangement: On-site, full-time, with occasional travel required for event management

Growth Opportunities:

• Potential career progression within the marketing department, such as senior event manager or marketing manager roles
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to gain experience in a fast-growing, innovative tech company

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-paced environment and make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 14 Bonhill Street, London, EC2A 4BX, United Kingdom

Geographic Context:

• London, a major global city with a vibrant cultural scene and numerous networking opportunities
• Central location, close to public transportation and amenities
• Diverse and multicultural work environment

Work Schedule: Standard full-time work schedule, with occasional flexibility for event-related tasks

ASSUMPTION: The office location and work environment provide a stimulating and engaging atmosphere for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the hiring manager or HR representative
• In-depth interview with the hiring manager and/or relevant team members
• Final interview with the marketing director or another senior-level stakeholder
• Background check and reference check (if applicable)

Key Assessment Areas:

• Event management experience and skills
• Project management and organizational skills
• Communication and interpersonal skills
• Problem-solving capabilities and analytical thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant event management experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral interview questions focusing on problem-solving, communication, and teamwork skills
• Research the company and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Event Management, Marketing Events, Project Management, Stakeholder Coordination, Budget Management, KPI Tracking, Marketing Strategy, Brand Identity, Operational Efficiency, Team Collaboration, Customer Relationship Management, Customer Data Platform

ASSUMPTION: The interview process at Optimove is designed to assess your skills, experience, and cultural fit for the role. Being prepared and honest in your responses will increase your chances of success.

🛠 Tools & Technologies

• Event management software (e.g., Cvent, Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Budgeting and financial management tools (e.g., Excel, Google Sheets, Microsoft Office)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams, Google Workspace)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot, Zoho CRM)
• Customer Data Platform (CDP) tools (e.g., Segment, Tealium, Treasure Data)

ASSUMPTION: Familiarity with relevant event management, project management, and marketing tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embrace continuous learning and improvement
• Customer-centric: Prioritize customer needs and feedback
• Collaboration: Work together to achieve common goals
• Accountability: Take ownership and responsibility for your actions
• Transparency: Foster open and honest communication

Work Style:

• Dynamic and fast-paced, with a focus on results and execution
• Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
• Adaptable and resilient, with a willingness to learn and grow in a changing environment
• Data-driven and analytical, with a focus on using data to inform decision-making

Self-Assessment Questions:

• How do you align with Optimove's company values, particularly 'Innovation' and 'Customer-centric'?
• How do you approach working in a dynamic, fast-paced environment, and what strategies do you use to manage your time and priorities?
• Can you provide an example of a time when you had to collaborate with multiple stakeholders to deliver a successful event, and what was the outcome?

ASSUMPTION: Optimove values candidates who can demonstrate a strong cultural fit and a willingness to embrace the company's core values.

⚠️ Potential Challenges

• Managing multiple events simultaneously, requiring strong organizational and time management skills
• Working with tight deadlines and budgets, necessitating excellent problem-solving capabilities and adaptability
• Dealing with external vendors and stakeholders, demanding strong communication and negotiation skills
• Occasional travel and on-site event management, which may impact work-life balance
• Keeping up with industry trends and best practices in event management, requiring continuous learning and development

ASSUMPTION: These challenges are inherent to the role and require a proactive, results-driven individual to succeed.

📈 Similar Roles Comparison

• Event Manager vs. Marketing Events Manager: While both roles involve event management, the Marketing Events Manager role focuses more on strategic planning, branding, and cross-functional collaboration, whereas the Event Manager role may be more focused on tactical execution and logistics
• Event Coordinator vs. Marketing Events Manager: The Event Coordinator role typically involves more administrative and logistical tasks, while the Marketing Events Manager role requires a broader understanding of marketing strategy, branding, and event marketing campaigns
• Marketing Manager vs. Marketing Events Manager: The Marketing Manager role is more focused on overall marketing strategy, campaign planning, and team leadership, while the Marketing Events Manager role specializes in event-specific marketing, branding, and execution

ASSUMPTION: Understanding the differences between similar roles can help you tailor your application and interview responses to highlight your unique qualifications for this specific position.

📝 Sample Projects

• Planning and executing a large-scale industry conference, including vendor management, speaker coordination, and on-site logistics
• Managing a series of self-produced events, including branding, promotion, and on-site execution
• Developing and implementing a sponsorship strategy for a high-profile event, including contract negotiation and fulfillment

ASSUMPTION: Providing specific examples of your event management experience and achievements will help demonstrate your qualifications for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to event marketing and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its marketing events team members?
• What are the key priorities for this role in the first 30-60-90 days, and how will my work contribute to the company's overall goals?
• How does the company measure the success of its events, and what metrics should I focus on to ensure I'm meeting expectations?
• What opportunities are there for collaboration with other marketing teams or departments, and how can I contribute to their success?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and shows that you've done your research.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight your relevant event management experience and skills
• Write a cover letter explaining your fit for the role and the company's mission
• Prepare for the interview process by reviewing the job description and practicing common interview questions
• Follow up with the hiring manager or HR representative within a week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.