Marketing Events Manager

📌 Core Information

🔹 Job Title: Marketing Events Manager

🔹 Company: Newcastle University

🔹 Location: Newcastle upon Tyne, United Kingdom

🔹 Job Type: On-site

🔹 Category: 📆 Event Marketing & Coordination

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading high-profile University events
• Collaborating with stakeholders for event planning and execution
• Reporting on the effectiveness of postgraduate recruitment events
• Supporting undergraduate event planning and management

ASSUMPTION: This role is dynamic and requires a strong combination of project management and people skills, assuming the candidate has an affinity for educational event marketing based on the university setting.

📋 Key Responsibilities

✅ Plan and develop an annual programme of undergraduate and postgraduate events

✅ Manage the end-to-end process of event planning and evaluation

✅ Conduct risk assessments to ensure attendee safety

✅ Prepare and manage event budgets and supplier relationships

✅ Maintain an online events calendar for effective promotion

✅ Coordinate cross-team event planning and communications

✅ Utilize data for event evaluation and improvement

✅ Manage the recruitment and training of staff volunteers

✅ Provide line management as required

✅ Adopt flexible working hours when necessary for major events

ASSUMPTION: The candidate is expected to balance multiple responsibilities effectively, showcasing leadership in both digital and physical event environments.

🎯 Required Qualifications

Education: Degree or equivalent relevant experience

Experience: Proven experience as an event manager, preferably in Higher Education

Required Skills:

• Event management and coordination
• Strong communication and presentation skills
• Stakeholder management and relationship building

Preferred Skills:

• Chartered Institute of Marketing qualification
• Experience in digital marketing platforms

ASSUMPTION: Candidates are expected to have a mix of technical and interpersonal skills, with a preference for those with formal marketing qualifications or higher education experience.

💰 Compensation & Benefits

Salary Range: £35,116 to £37,174 with progression to £45,413 per annum

Benefits:

• Generous holiday package with purchase options
• Great pension schemes
• Health and wellbeing initiatives

Working Hours: 40 hours per week, with flexibility for major events

ASSUMPTION: The compensation package is competitive with industry standards and includes a robust benefits package, encouraging work-life balance and long-term career growth.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 51-200 employees, fostering a collaborative work environment with opportunities for visibility

Founded: Not specified

Company Description:

• World-leading research group in Human-Computer Interaction
• Commitment to social and environmental sustainability
• Innovative approaches to interaction design and digital technology

Company Specialties:

• Interaction design and ubiquitous computing
• Inclusive design and IoT
• Digital Social Innovation

Company Website: https://openlab.ncl.ac.uk/

ASSUMPTION: The university's focus on innovation and inclusivity suggests a dynamic and forward-thinking workplace that values diversity and creativity.

📊 Role Analysis

Career Level: Mid-level management position

Reporting Structure: Reports to the Head of the Marketing Department within the External Relations Directorate

Work Arrangement: Primarily on-site with flexibility for major events

Growth Opportunities:

• Opportunities for personal growth and skill enhancement
• Exposure to high-profile university events
• Potential for progression within the university's marketing team

ASSUMPTION: This role is structured to offer career development within a supportive environment that encourages professional progression.

🌍 Location & Work Environment

Office Type: On-campus offices with access to state-of-the-art facilities

Office Location(s): Newcastle upon Tyne, a vibrant city known for its culture and innovation

Geographic Context:

• Part of the Newcastle Helix, a renowned research and innovation hub
• Accessible by public transport, enhancing commute options
• Situated in a city with a rich cultural and historical heritage

Work Schedule: Standard 40-hour workweek with event-related flexibility

ASSUMPTION: Newcastle University offers an engaging work environment with ample resources to enhance productivity and creativity.

💼 Interview & Application Insights

Typical Process:

• Initial application submission
• Screening interview with HR
• In-depth panel interview with key stakeholders

Key Assessment Areas:

• Event management expertise
• Communication skills across various channels
• Strategic planning and analytics acumen

Application Tips:

• Highlight experience in higher education or similar settings
• Demonstrate multi-channel marketing strategies used in past roles
• Provide examples of successfully managed large-scale events

ATS Keywords: Event Management, Stakeholder Engagement, Project Coordination, Marketing Strategy, University Events

ASSUMPTION: The structured interview process suggests a focus on candidates' abilities to articulate their event management prowess and innovation in marketing strategies.

🛠️ Tools & Technologies

• Project management tools (e.g., Trello, Asana)
• Virtual event platforms and content management systems
• Data analytics tools for event evaluation

ASSUMPTION: The role requires familiarity with event management technologies, suggesting the importance of tech-savvy candidates.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion as core principles
• Innovation in marketing aligned with educational objectives
• Collaboration across multidisciplinary teams

Work Style:

• Collaborative and team-oriented
• Open to adopting digital-first strategies
• Flexible with excellent organizational skills

Self-Assessment Questions:

• How do you approach planning and managing large-scale events?
• What strategies do you use to promote events to diverse audiences?
• How do you handle feedback and improve future event strategies?

ASSUMPTION: The focus on ongoing collaboration and inclusivity suggests candidates should be willing to support and integrate into diverse teams.

⚠️ Potential Challenges

• Balancing multiple projects simultaneously
• Meeting the expectations of various stakeholders
• Adapting to new technologies and techniques
• Working flexibly during peak event periods

ASSUMPTION: The challenges indicate a dynamic role where adaptability and problem-solving are crucial.

📈 Similar Roles Comparison

• Similar roles in corporate settings may not provide the same academic freedom
• Higher education roles often require more stakeholder engagement and collaboration
• Focus on academic recruitment offers a unique context compared to general event management positions

ASSUMPTION: A comparison suggests this role is uniquely academic-focused, offering insights and impacts beyond typical corporate event management.

📝 Sample Projects

• Organizing university Open Days and webinars
• Developing event content in collaboration with academic departments
• Leading innovative digital-first event strategies

ASSUMPTION: Based on descriptions, projects typically align with the university's strategic goals for student enrollment and engagement.

❓ Key Questions to Ask During Interview

• What are the specific goals for high-profile university events in the upcoming year?
• How does the university measure the success of its recruitment events?
• What support is available for professional growth and skill enhancement?
• Could you provide more details on the collaboration between different departments for event planning?
• How is feedback from past events utilized to improve future initiatives?

ASSUMPTION: These questions are crafted to gauge the alignment between the candidate's expectations and the university's objectives and resources.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed cover letter highlighting relevant experience
• Upload an up-to-date CV tailored to the event management and planning role
• Include specific examples of past successful events
• Contact Helen Clubbs for an informal discussion if needed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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