📌 Core Information
🔹 Job Title: Marketing Events Planner
🔹 Company: Printpack
🔹 Location: Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing events to enhance brand awareness and drive business results
- Collaborating with cross-functional teams to deliver integrated event plans and logistics
- Managing event budgets, vendor relationships, and project timelines
- Analyzing event metrics to optimize future events and improve ROI
- Negotiating contracts and maximizing event investments
ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Plan, execute, and manage marketing events such as trade shows, customer events, webinars, and golf tournaments to promote Printpack and enhance brand awareness
✅ Develop comprehensive event strategies aligned with business objectives and ensure consistent brand representation across all events
✅ Manage event logistics, including venue selection, vendor negotiations, speaker management, and on-site needs
✅ Collaborate with cross-functional teams to deliver event-related tasks, such as event promotions, email campaigns, sales outreach, and giveaways
✅ Manage event budgets, track expenses, and maintain financial records to maximize ROI
✅ Collect and analyze attendee feedback, prepare post-event reports, and make recommendations for future improvements
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Event Planning, or a related field
Experience: 2-5 years of experience in event planning, marketing, or a related role
Required Skills:
- Proven experience in event planning and management
- Strong project management skills
- Excellent communication and negotiation skills
- Proficiency in relevant technology platforms (e.g., event management software, CRM, etc.)
- Ability to work effectively under pressure and manage multiple projects simultaneously
- Familiarity with industry trends and best practices
Preferred Skills:
- Experience with third-party event management companies
- Fluency in a second language
- Certification in event planning (e.g., CMP, CSEP, etc.)
ASSUMPTION: Candidates with experience in the packaging industry or relevant event types may be given preference.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for mid-level marketing event planners in Atlanta)
Benefits:
- Medical Coverage
- Dental Coverage
- Life Insurance
- Short-term Disability
- Long-term Disability
- 401(k)
- Matching Gift Program
- Employee Assistance Programs
- Educational Assistance
- Service Awards
Working Hours: Full-time, Monday-Friday, with occasional weekend or evening hours required for events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Printpack operates in the packaging and containers manufacturing industry, with a focus on flexible and rigid packaging solutions.
Company Size: Printpack is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: 1956, with a rich history and extensive experience in the packaging industry.
Company Description:
- Printpack is one of the largest and most innovative converters of flexible and rigid packaging in the world
- The company specializes in developing innovative packaging solutions that deliver a distinct advantage at the shelf, strengthen brand identity, and increase speed-to-market
- Printpack offers a comprehensive benefits package designed to promote wellness and provide protection for associates and their families
Company Specialties:
- Flexible Packaging
- Rigid Packaging
- Converting
- Manufacturing
- Medical Packaging
- Films
- Sustainable Packaging
- Paper Packaging
- PCR Packaging
- PE Packaging
- Compostable Packaging
- Manufacturing Jobs
- Shelf Impact Packaging
- Innovative Packaging
Company Website: www.printpack.com
ASSUMPTION: Printpack's extensive industry experience and commitment to innovation make it an attractive employer for marketing event professionals seeking to grow their careers in a dynamic and evolving industry.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, product management, and operations.
Work Arrangement: On-site, with occasional remote work for event planning and coordination.
Growth Opportunities:
- Advancement to Senior Event Manager or Event Director roles
- Expansion into related marketing or product management roles
- Opportunities to work on high-profile events and projects
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in event planning and marketing.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 2800 Overlook Parkway, Atlanta, GA 30339, US
Geographic Context:
- Atlanta, GA, is a major hub for the packaging industry, providing ample opportunities for networking and professional development
- The office is located in a suburban area with easy access to major highways and public transportation
- The region offers a diverse range of cultural, recreational, and entertainment options
Work Schedule: Full-time, Monday-Friday, with occasional weekend or evening hours required for events
ASSUMPTION: The Atlanta office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and relevant stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Event planning and management skills
- Project management and organizational skills
- Communication and negotiation skills
- Industry knowledge and trends
- Cultural fit and alignment with Printpack's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant event planning and marketing experience
- Include specific examples of successful events you've planned and executed
- Demonstrate your understanding of Printpack's business and the packaging industry
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, growth opportunities, and company culture
ATS Keywords: Marketing Events, Event Planning, Event Management, Brand Awareness, ROI, Lead Generation, Budget Management, Vendor Negotiations, Project Management, Cross-Functional Collaboration, Event Marketing, Event Promotion
ASSUMPTION: Printpack's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Event management software (e.g., Cvent, Eventbrite, etc.)
- CRM software (e.g., Salesforce, HubSpot, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, etc.)
- Design software (e.g., Adobe Creative Suite, Canva, etc.)
ASSUMPTION: Proficiency in relevant event management software and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Customer Focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving results and continuous improvement?
ASSUMPTION: Printpack values candidates who are adaptable, results-driven, and committed to continuous improvement, with a strong focus on collaboration and customer focus.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong project management skills and attention to detail
- Working with tight deadlines and under pressure, necessitating strong time management and organizational skills
- Navigating vendor relationships and negotiations, requiring strong communication and negotiation skills
- Occasional weekend or evening hours required for events, potentially impacting work-life balance
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective time management, and a proactive approach to event planning and management.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on marketing events and brand awareness, rather than internal corporate events or conferences
- Industry-specific context: The packaging industry is dynamic and evolving, with a strong focus on innovation and sustainability
- Career path comparison: This role offers growth potential into senior event management or event director roles, as well as opportunities to expand into related marketing or product management roles
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing and event planning fields, with a focus on driving business results and enhancing brand awareness.
📝 Sample Projects
- Planning and executing a successful trade show booth, including vendor negotiations, logistics management, and on-site staffing
- Developing and implementing an integrated event marketing strategy for a customer event, including event promotion, email campaigns, and giveaways
- Managing the budget and financial records for a series of webinars, ensuring optimal ROI and maximizing event investments
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical event planning process at Printpack, from initial planning to post-event follow-up?
- How does the Marketing Events Planner role collaborate with other teams, such as sales and product management?
- What opportunities are there for growth and development within the marketing and event planning fields at Printpack?
- How does Printpack support work-life balance for employees, particularly those working occasional weekend or evening hours for events?
- Can you provide examples of successful events planned and executed by the Marketing Events Planner team, and what made them successful?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role's responsibilities, growth opportunities, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant event planning and marketing experience, including specific examples of successful events you've planned and executed
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, growth opportunities, and company culture
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
