Marketing Events Specialist

📌 Core Information

🔹 Job Title: Marketing Events Specialist

🔹 Company: The University of Kansas Health System

🔹 Location: Lenexa, Kansas, United States

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing numerous employee engagement events throughout the year
• Building relationships with stakeholders, including C-suite, executives, and medical staff
• Maximizing events and sponsorships to identify speaking, branding, and experience opportunities
• Managing branded booths, exhibit materials, and promotional items
• Overseeing health system-sponsored walks and community events

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Experience in event planning and stakeholder management is crucial for success in this position.

📋 Key Responsibilities

✅ Plan and execute corporate, community, medical staff, fund development, employee, and executive events and projects

✅ Build reputation and patient volumes supporting the vision and needs of the health system

✅ Facilitate relationships with numerous stakeholders to execute ongoing outreach, partnerships, and employee engagement events

✅ Strengthen and build relationships with key community organizations around ongoing sponsorship and community outreach support

✅ Manage vendor relationships to ensure logistical success, including parking, valet, catering, audio visual, venue, rentals, cleaning, security, and staffing

✅ Support internal stakeholders with relevant content to create attendee experiences that meet brand standards

✅ Coordinate player, celebrity tours, and visits, maximizing exposure on social media and through local news

✅ Source, order, and manage employee gifts acting as the single point of contact

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with various internal and external stakeholders. Strong communication and project management skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Communications, or a related field of study from an accredited college or university

Experience: 5 or more years of Corporate Events Management experience, with 3 or more years of managing large-scale events

Required Skills:

• Event planning and management
• Stakeholder engagement and relationship building
• Budget management and maximizing event ROI
• Community outreach and partnership development
• Vendor management and logistics coordination
• Content creation and branding
• Social media management and public relations
• Team collaboration and project management
• Strong communication and interpersonal skills

Preferred Skills:

• Master's Degree of Business Administration or a related field of study
• 8 or more years of Corporate Events Management experience

ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree with relevant experience may be considered for this role. Candidates with experience in healthcare or non-profit event planning may also be strongly considered.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Events Specialist with 5-10 years of experience in the healthcare industry in the Kansas City area)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement and professional development opportunities
• Employee discounts and wellness programs

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed for events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: The University of Kansas Health System is a world-class academic medical center and destination for complex care and diagnosis, with a national reputation for quality and patient experience.

Company Size: The company has over 10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 1998, as a merger of several healthcare organizations in the Kansas City area

Company Description:

• Offers more options for patients with serious conditions due to expertise and leadership in medical research and education
• Physicians are researchers and educators expanding the boundaries of medical knowledge
• Focuses on becoming the nation's best healthcare provider by advancing the power of academic medicine

Company Specialties:

• Cancer
• Ear, Nose & Throat
• Geriatrics
• Heart Care and Heart Surgery
• Orthopedics
• Urology
• Diabetes & Endocrinology
• Gastroenterology & GI Surgery
• Gynecology
• Neurology & Neurosurgery
• Pulmonology
• Transplant
• Sports Medicine
• Cardiology

Company Website: kansashealthsystem.com

ASSUMPTION: The University of Kansas Health System is a large and complex organization, with numerous departments and specialties. This role may involve collaboration with various internal stakeholders and require a strong understanding of the organization's mission and values.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing and events department

Reporting Structure: This role reports directly to the Director of Marketing and Communications and works closely with various internal stakeholders, including C-suite executives, medical staff, and service line managers

Work Arrangement: On-site, with occasional remote work for event planning and coordination

Growth Opportunities:

• Advancement to a senior or management role within the marketing and events department
• Expansion of responsibilities to include additional events or initiatives
• Opportunities to work on high-profile events and projects

ASSUMPTION: This role offers significant opportunities for growth and development within the marketing and events department. Candidates with strong performance and a desire to take on additional responsibilities may be well-positioned for advancement.

🌍 Location & Work Environment

Office Type: On-site, with multiple locations across the Kansas City metropolitan area

Office Location(s): 3901 Rainbow Blvd., Kansas City, KS 66160, US; 2330 Shawnee Mission Pkwy, Westwood, KS 66205, US; 10710 Nall Ave, Overland Park, Kansas, US

Geographic Context:

• Kansas City is a mid-sized metropolitan area with a population of approximately 2 million people
• The Kansas City area offers a variety of cultural, recreational, and entertainment options
• The cost of living in Kansas City is relatively affordable compared to other major metropolitan areas

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed for events

ASSUMPTION: The Kansas City area offers a diverse and vibrant work environment, with a variety of cultural, recreational, and entertainment options. The cost of living is relatively affordable, making it an attractive location for professionals and families.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person interview with the hiring manager and other department members
• Final interview with the Director of Marketing and Communications

Key Assessment Areas:

• Event planning and management skills
• Stakeholder engagement and relationship building
• Budget management and maximizing event ROI
• Community outreach and partnership development
• Vendor management and logistics coordination
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant event planning and management experience
• Include specific examples of successful events you have planned and executed
• Demonstrate your ability to work effectively with various stakeholders and manage multiple projects simultaneously

ATS Keywords: Event Planning, Corporate Events Management, Stakeholder Engagement, Budget Management, Community Outreach, Vendor Management, Logistics Coordination, Content Creation, Social Media Management, Employee Engagement, Sponsorship Evaluation, Branding, Public Relations, Team Collaboration, Project Management, Communication

ASSUMPTION: The application process for this role may be competitive, and candidates should take the time to tailor their application materials to highlight their relevant experience and skills. Strong communication and interpersonal skills are essential for success in this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event planning software (e.g., Cvent, Eventbrite, etc.)
• Social media platforms (e.g., Facebook, Twitter, Instagram, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Familiarity with event planning software and project management tools is preferred for this role. Candidates should be comfortable using Microsoft Office Suite and social media platforms for event promotion and communication.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Quality and safety
• Innovation and collaboration
• Integrity and accountability
• Diversity and inclusion

Work Style:

• Team-oriented and collaborative
• Adaptable and flexible
• Results-driven and detail-oriented
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have experience planning and executing large-scale events in a healthcare or non-profit setting?
• Are you comfortable working with various internal and external stakeholders to manage multiple projects simultaneously?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain effective working relationships with a diverse range of individuals?

ASSUMPTION: The University of Kansas Health System values a collaborative and team-oriented work environment, with a focus on patient-centered care and quality and safety. Candidates who are adaptable, flexible, and results-driven may be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and events simultaneously, with tight deadlines and budgets
• Working effectively with various internal and external stakeholders, including C-suite executives, medical staff, and service line managers
• Adapting to changes in event plans and logistics, often with short notice
• Balancing the demands of event planning and management with other responsibilities, such as community outreach and partnership development

ASSUMPTION: This role may present significant challenges, particularly for candidates who are new to event planning and management or the healthcare industry. Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously are essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to a Corporate Events Manager or Event Planner position in a healthcare or non-profit setting
• However, this role may require more extensive stakeholder engagement and management, as well as a greater focus on community outreach and partnership development
• Candidates with experience in healthcare or non-profit event planning may find this role to be a good fit for their skills and experience

ASSUMPTION: This role may be similar to other corporate events management positions, but with a greater emphasis on stakeholder engagement, community outreach, and partnership development. Candidates with relevant experience in the healthcare or non-profit industry may be well-suited for this role.

📝 Sample Projects

• Planning and executing a health system week event for several thousand leaders, staff, and physicians
• Managing a health system-sponsored walk, including event activation, t-shirt design and production, and employee participation
• Coordinating a player or celebrity tour and visit, maximizing exposure on social media and through local news

ASSUMPTION: These sample projects are intended to provide an overview of the types of events and initiatives that may be required for this role. Candidates should be prepared to discuss their relevant experience and how it may be applicable to these or similar projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process for this role, from initial concept to execution?
• How do you manage relationships with various internal and external stakeholders, including C-suite executives, medical staff, and service line managers?
• What are the most challenging aspects of this role, and how do you approach them?
• How does this role contribute to the overall mission and vision of the University of Kansas Health System?
• What opportunities are there for growth and advancement within the marketing and events department?

ASSUMPTION: These key questions are intended to provide insight into the day-to-day responsibilities and challenges of this role, as well as the opportunities for growth and advancement within the marketing and events department. Candidates should be prepared to ask thoughtful and relevant questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application portal
• Tailor your resume and cover letter to highlight relevant event planning and management experience
• Prepare for your interview by researching the University of Kansas Health System and its mission and values
• Be prepared to discuss your relevant experience and how it may be applicable to the responsibilities and challenges of this role
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.