Marketing & Events Specialist

📌 Core Information

🔹 Job Title: Marketing & Events Specialist

🔹 Company: Sierra Meadows & Ascend Behavioral Health

🔹 Location: Fresno, California

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Events

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Enhancing brand visibility and community engagement through event coordination and content production logistics
• Managing marketing timelines and ensuring cohesive brand execution across platforms and events
• Collaborating with internal teams and external vendors to deliver high-quality events and marketing materials
• Supporting community engagement efforts through outreach and relationship building

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to multitask in a fast-paced environment. Familiarity with the local community and healthcare industry is a plus but not required.

📋 Key Responsibilities

✅ Plan and manage logistics for CEU events, mixers, and open houses, including scheduling speakers, booking venues, preparing materials, and managing registrations

✅ Coordinate staff and vendors for onsite and offsite events, ensuring smooth execution

✅ Oversee speaker travel and accommodations when necessary

✅ Coordinate photo and video shoots at company facilities for use in social media, website, and print marketing

✅ Work with marketing vendors to maintain a consistent visual identity and voice

✅ Draft or edit event fliers, support group materials, and branded print collateral in collaboration with the marketing team or external designers

✅ Schedule content and social media posts in collaboration with an external marketing vendor

✅ Track deliverables and deadlines for social content, promotional materials, and campaign timelines

✅ Maintain a content calendar and ensure alignment with upcoming events and campaigns

✅ Support outreach efforts by creating promotional materials and event follow-ups (surveys, thank-yous, etc.)

✅ Maintain professional relationships with speakers, referral partners, and community stakeholders

ASSUMPTION: This role may require occasional evenings or weekends for events, and some in-person responsibilities at events or for onsite content capture.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

Experience: 0-2 years of experience in event planning, marketing, or communications (internships count!)

Required Skills:

• Strong organizational and project coordination skills
• Comfortable working with both internal teams and external vendors
• Proficient in Canva, Microsoft Office/Google Suite
• Excellent written and verbal communication skills

Preferred Skills:

• Experience in healthcare, mental health, or non-profit settings
• Light video editing or social media scheduling experience
• Bilingual preferred (if applicable to your community)

ASSUMPTION: While not required, experience in the healthcare or non-profit sectors can provide valuable context and understanding for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $50,000 per year (based on entry-level marketing and events roles in Fresno, CA)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event-related responsibilities

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing and events roles in Fresno, CA. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 51-200 employees

Founded: 2019

Company Description:

• Provides the highest quality mental health care to adolescents of Fresno County
• Offers specialized programs and services through multiple facilities
• Committed to supporting the local community with integrity, professionalism, and care

Company Specialties:

• Adolescent mental health services
• Inpatient and outpatient care
• Continuing education events and community engagement

Company Website: http://www.ascendbh.com

ASSUMPTION: Sierra Meadows & Ascend Behavioral Health is a growing organization with a strong focus on community engagement and mental health services for adolescents.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various internal teams and external vendors

Work Arrangement: Hybrid environment with some in-person responsibilities at events or for onsite content capture

Growth Opportunities:

• Expanding event planning and management skills
• Developing marketing and communications expertise
• Building professional relationships within the local community and healthcare industry
• Potential advancement to senior roles within the marketing department

ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of event planning, marketing, and community engagement.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): 7065 N Maple Ave, 104, Fresno, California 93720, US

Geographic Context:

• Fresno is located in the San Joaquin Valley of Central California
• The city offers a mix of urban and rural environments, with a population of approximately 530,000
• Fresno has a Mediterranean climate, with hot, dry summers and mild, wet winters

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for event-related responsibilities

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a mix of on-site and remote responsibilities. Some evenings and weekends may be required for events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the company's leadership team
• Background check and reference verification

Key Assessment Areas:

• Event planning and coordination skills
• Marketing and communications expertise
• Organizational and project management abilities
• Adaptability and multitasking in a fast-paced environment
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the local community and healthcare industry
• Showcase your creativity and problem-solving abilities through relevant examples or projects
• Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement

ATS Keywords: Event Planning, Marketing, Communications, Project Coordination, Social Media, Content Development, Vendor Management, Community Engagement, Organizational Skills, Written Communication, Verbal Communication, Photo and Video Coordination, Brand Support, Microsoft Office, Google Suite, Canva

ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and marketing team. Applicants should be prepared to demonstrate their skills and experiences through relevant examples and projects.

🛠️ Tools & Technologies

• Canva
• Microsoft Office/Google Suite
• Mailchimp (or similar email marketing platforms)
• Eventbrite (or similar event management platforms)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools is preferred but not required. Applicants should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Care

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing priorities
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you share Sierra Meadows & Ascend Behavioral Health's commitment to providing high-quality mental health care to adolescents?
• Are you comfortable working in a fast-paced, dynamic environment with a mix of on-site and remote responsibilities?
• Do you possess strong organizational and project management skills, with the ability to multitask and adapt to changing priorities?

ASSUMPTION: Applicants should assess their alignment with the company's values and work style to ensure a strong cultural fit for this role.

⚠️ Potential Challenges

• Managing multiple events and projects simultaneously, requiring strong organizational and time management skills
• Adapting to changing priorities and deadlines in a fast-paced environment
• Building and maintaining professional relationships with speakers, referral partners, and community stakeholders
• Occasional evenings or weekends for events, and some in-person responsibilities at events or for onsite content capture

ASSUMPTION: Applicants should be prepared to address these potential challenges through their skills, experiences, and problem-solving abilities.

📈 Similar Roles Comparison

• This role is similar to Event Coordinators and Marketing Specialists in other industries, but with a focus on mental health care and community engagement
• Compared to other marketing and events roles, this position may require more frequent in-person responsibilities and community outreach
• Career progression in this role may involve advancing to senior marketing or events management positions within the company or related organizations

ASSUMPTION: Applicants should research similar roles in the mental health care industry and local community to better understand the unique aspects of this position.

📝 Sample Projects

• Planning and executing a successful community event, such as a health fair or open house, with a focus on mental health awareness and education
• Developing and implementing a social media campaign to promote a new mental health service or program
• Creating branded marketing materials, such as fliers, brochures, or posters, to support various company initiatives and events

ASSUMPTION: Applicants should be prepared to provide examples of relevant projects or experiences that demonstrate their skills and abilities in event planning, marketing, and community engagement.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department in the next year, and how can this role contribute to addressing them?
• How does this role collaborate with other departments, such as admissions, clinical, or operations, to support the company's overall mission and goals?
• What opportunities exist for professional growth and development within the marketing department and the company as a whole?
• How does the company engage with and support the local community, and what role does this position play in those efforts?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role, company, and industry, as well as their commitment to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for your interview by researching the company, industry, and role, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.