Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: LRQA

🔹 Location: Vung Tau, Vietnam

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting regional marketing campaigns aligned with global strategy
• Driving brand awareness, lead generation, and customer engagement across digital and traditional channels
• Collaborating with external agencies and third-party partners to manage SEO, PPC, and content creation
• Ensuring performance-driven outcomes and managing multiple projects in a fast-paced environment

ASSUMPTION: This role requires a high level of autonomy and proactive decision-making, as the Marketing Executive will be expected to manage various aspects of marketing campaigns with minimal supervision.

📋 Key Responsibilities

✅ Social Media & Content: Manage and grow LRQA’s presence on key platforms, align messaging with brand voice, schedule, and monitor performance using tools like Hootsuite.

✅ SEO & PPC: Coordinate with digital agencies to execute targeted campaigns, track ROI, and suggest optimizations.

✅ Agency & Vendor Management: Oversee third-party performance and creative outputs to meet brand and business goals.

✅ Campaign & Email Marketing: Support execution of email marketing (Dynamics, Mailchimp), segment lists, ensure GDPR compliance, and sync with social campaigns.

✅ Event Coordination: Plan and manage local events including logistics, branding, and lead follow-up.

✅ Data & Reporting: Use Google Analytics, CMS, and Dynamics 360 to evaluate campaigns and generate insights.

ASSUMPTION: The role may require occasional travel to attend events or meet with external partners, with an estimated frequency of 1-2 times per quarter.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience in B2B/B2C marketing, ideally in professional services or the TIC sector.

Required Skills:

• Hands-on experience with digital tools (Dynamics 360, GA, CMS platforms)
• Strong command of English (written & spoken) and excellent interpersonal skills
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• Creative thinker with analytical skills and a proactive, solutions-oriented mindset

Preferred Skills:

• Fluency in Vietnamese (spoken & written)
• Experience with CRM systems and marketing automation tools

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is expected for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Executive with 5-10 years of experience in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD 50,000 - USD 75,000).

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Training and development opportunities

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: LRQA is a leading global assurance provider, supporting clients in their journey to a safer, more secure, and more sustainable future. They operate in various industries, including retail, office equipment, and professional services.

Company Size: With a small employee count, LRQA offers a close-knit work environment where individual contributions have a significant impact on the company's success.

Founded: LRQA was founded in 1906 and has since grown into a global organization with a strong reputation for quality and expertise.

Company Description:

• LRQA is committed to creating a safer and more sustainable future through its assurance, testing, inspection, and certification services.
• The company prides itself on its integrity and expertise, supporting clients in achieving their business goals while maintaining the highest standards of quality and safety.
• LRQA fosters a diverse and inclusive work environment, encouraging employees to bring their unique perspectives to the table.

Company Specialties:

• Assurance services
• Testing and inspection
• Certification and training
• Risk management and business continuity

Company Website: lrqa.com

ASSUMPTION: LRQA's focus on quality and safety extends to its internal operations, creating an environment where attention to detail and a commitment to excellence are highly valued.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position within a smaller organization or as part of a larger team within a multinational corporation.

Reporting Structure: The Marketing Executive will report directly to the Regional Marketing Manager and may oversee the work of junior marketing team members or external agencies.

Work Arrangement: This is an on-site position, with the expectation that the Marketing Executive will be present in the office for most of the workweek. Occasional remote work may be possible, depending on the candidate's specific needs and the team's workload.

Growth Opportunities:

• Progression to a senior marketing role within LRQA or a related organization
• Expanding expertise in digital marketing and campaign management
• Developing leadership skills through managing junior team members or external partners

ASSUMPTION: Given LRQA's global presence, there may be opportunities for international travel or relocation for the right candidate, depending on the company's future expansion plans.

🌍 Location & Work Environment

Office Type: LRQA's office in Vung Tau is a modern, professional environment with a collaborative work culture.

Office Location(s): 793627, Vung Tau, Vietnam

Geographic Context:

• Vung Tau is a coastal city in southern Vietnam, known for its beaches, offshore islands, and cultural attractions.
• The city offers a lower cost of living compared to major urban centers like Ho Chi Minh City and Hanoi, providing a more affordable option for residents.
• Vung Tau has a tropical climate, with hot and humid weather year-round, and is prone to typhoons and heavy rainfall during the rainy season.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:00 AM to 5:00 PM. Flexible working arrangements may be available, depending on the team's needs and the candidate's specific situation.

ASSUMPTION: While the office is located in Vung Tau, the Marketing Executive may be required to travel to other locations within Vietnam or internationally to attend events, meet with clients, or collaborate with external partners.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with the Regional Marketing Manager

Key Assessment Areas:

• Marketing campaign management experience
• Digital marketing skills (SEO, PPC, social media, email marketing)
• Agency and vendor management experience
• English language proficiency (written and spoken)
• Cultural fit and alignment with LRQA's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Provide specific examples of your campaign management successes and the results you've achieved
• Demonstrate your understanding of LRQA's business and the role's requirements in your application materials
• Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement

ATS Keywords: Marketing Executive, Campaign Management, Digital Marketing, SEO, PPC, Social Media, Email Marketing, Agency Management, Brand Awareness, Lead Generation, Customer Engagement, Project Management, English Proficiency, TIC Sector, Professional Services

ASSUMPTION: LRQA uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Dynamics 360
• Google Analytics
• CMS platforms (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The Marketing Executive should be comfortable learning and using new tools and technologies as needed to support their role and the company's goals.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Sustainability

Work Style:

• Proactive and solutions-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you align your work with LRQA's commitment to integrity and expertise?
• Can you provide an example of a time when you demonstrated innovation in your approach to a marketing challenge?
• How do you ensure that your work supports LRQA's mission to create a safer and more sustainable future?

ASSUMPTION: LRQA values employees who are passionate about their work, committed to continuous learning, and dedicated to making a positive impact on the company and its clients.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Collaborating with external agencies and vendors to ensure consistent brand messaging and high-quality outputs
• Adapting to changes in marketing strategies or priorities based on business needs or market trends
• Balancing the demands of regional marketing campaigns with local event planning and coordination

ASSUMPTION: The Marketing Executive should be comfortable working in a dynamic and sometimes unpredictable environment, with the ability to adapt to changes and prioritize their workload effectively.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position has a stronger focus on campaign execution and may require less strategic planning and team leadership
• In the TIC sector, this role may involve more technical product knowledge and industry-specific marketing requirements than in other industries
• Career progression from this role could lead to a Senior Marketing Executive or Marketing Manager position within LRQA or a related organization

ASSUMPTION: While the specific responsibilities and requirements of this role may vary depending on the organization and industry, the core functions of a Marketing Executive remain consistent across different contexts.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new product or service, including social media content, email marketing, and event planning
• Conducting market research and analyzing customer data to inform marketing strategies and improve campaign performance
• Managing an external agency to create and distribute targeted content, ensuring brand consistency and high-quality outputs

ASSUMPTION: The Marketing Executive should be prepared to take on a variety of projects, from strategic planning to tactical execution, depending on the team's needs and the company's priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for LRQA in the region?
• What opportunities are there for professional development and growth within the company?
• How does LRQA support work-life balance for its employees?
• What is the company's approach to sustainability and how does this role contribute to that mission?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
• Prepare for your interviews by researching LRQA's business, the role's requirements, and the company's values
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.