Marketing Executive

📌 Core Information

🔹 Job Title: Marketing Executive

🔹 Company: Anemoi

🔹 Location: London, Greater London (Hybrid)

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting the global marketing strategy for Anemoi and its sister companies
• Developing engaging digital content and managing social media platforms
• Producing high-quality marketing materials and assisting with sales proposals
• Planning and executing global and regional events
• Contributing to brand strategy, PR activities, and market research

ASSUMPTION: This role requires a strong understanding of the maritime industry and experience working with Asian markets. Familiarity with technical and maritime terminology is essential.

📋 Key Responsibilities

✅ Developing and managing engaging digital content tailored to maritime audiences, including creating image and video content for multiple platforms

✅ Taking ownership of the company’s social media, including monitoring analytics and reporting, with a primary focus on LinkedIn and knowledge of WeChat being advantageous

✅ Managing and maintaining corporate website(s), ensuring timely updates and content relevance, and writing compelling website copy, news updates, case studies, and blog posts relevant to the maritime sector

✅ Monitoring SEO performance and web analytics to drive digital strategy, and planning, building, and executing targeted email marketing campaigns and newsletters

✅ Producing high-quality marketing and promotional materials, including copywriting and visual design, and assisting in producing sales proposals

✅ Supporting the planning and execution of global and regional events, conferences, and speaking engagements, and assisting with event logistics, material preparation, and post-event reporting

✅ Contributing to brand strategy development and execution, supporting PR activities, monitoring industry trends, competitor activity, and global market movements, and coordinating with strategic partners to amplify joint marketing efforts and co-branded initiatives

✅ Liaising with external marketing suppliers and third parties as required, monitoring incoming leads and enquiries, undertaking activities related to marketing purchasing and budget, reporting marketing KPIs, contributing to internal communication initiatives and company culture, and undertaking ad hoc projects and tasks to support marketing operations across the group

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work independently and collaboratively in a fast-paced, global environment.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field, or equivalent professional experience

Experience: Minimum 3-5 years’ experience in B2B marketing, with a strong preference for candidates from the maritime or shipping industry, and experience working with Asian markets preferred

Required Skills:

• Strong verbal and written communication skills to produce clear and concise copy that is appropriate in tone
• A consistent high level of accuracy and strong attention to detail
• Proficient in Microsoft Office (especially PowerPoint), Adobe Creative Cloud (InDesign, Illustrator, Photoshop), social media management and analytics, website CMS (preferably WordPress), SEO fundamentals and web performance tools, email marketing platforms (e.g., Mailchimp, Hootsuite), and basic video editing (e.g., Adobe Premiere Pro) is desirable

Preferred Skills:

• Familiarity with technical and maritime terminology
• Ability to communicate with audiences at different levels, across time, language, and cultural differences
• Strong intercultural communication skills and sensitivity to time zone and language differences
• Self-motivated, proactive, and able to work independently
• Adaptable, collaborative, and comfortable working in a fast-paced, global environment
• Takes initiative and demonstrates a high level of accountability
• Excellent verbal and written communications

ASSUMPTION: Candidates with experience in the maritime industry and Asian markets will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Executive with 3-5 years of experience in the UK)

Benefits:

• Training and leadership development opportunities
• Strong career progression opportunities
• Innovative projects and creative problem-solving
• Collaboration with an international team driving change on a global scale
• Ownership of projects and fresh, innovative solutions

Working Hours: Full-time (40 hours per week) with flexible hybrid working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive with 3-5 years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Maritime technology and renewable energy

Company Size: Medium-sized (101-500 employees), offering a collaborative and innovative work environment

Founded: 2015, with a focus on developing and delivering advanced, automated wind-assisted propulsion systems for ships

Company Description:

• Anemoi is on a mission to decarbonise the maritime industry by harnessing the power of wind through its Rotor Sail technology
• The company aims to save 1,000 tonnes of CO2 per day by installing 500 Rotor Sails by 2030
• Anemoi takes groundbreaking science and real-world engineering and turns it into products that work operationally at sea

Company Specialties:

• Rotor Sail technology
• Wind-assisted propulsion systems
• Maritime decarbonisation
• Global marketing and branding

Company Website: www.anemoi.com

ASSUMPTION: Anemoi is a mission-driven company focused on sustainability and innovation in the maritime industry.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for career progression and skill development

Reporting Structure: The Marketing Executive will report directly to the Marketing Manager and collaborate with other departments, including Commercial, Engineering, Production, and Projects

Work Arrangement: Hybrid working arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Training and leadership development opportunities
• Strong career progression opportunities within the marketing department and across the group
• Potential to work on innovative projects and contribute to the company's mission to decarbonise the maritime industry

ASSUMPTION: This role offers excellent growth opportunities for candidates looking to develop their marketing skills and make a significant impact in a mission-driven company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on sustainability and innovation

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global hub for the maritime industry, offering excellent networking opportunities and access to key players in the sector
• The city is also home to a diverse range of cultural attractions, restaurants, and entertainment options
• London's time zone (GMT) allows for effective collaboration with international teams and partners

Work Schedule: Full-time (40 hours per week) with flexible hybrid working arrangements, allowing for a better work-life balance

ASSUMPTION: The hybrid working arrangement and central London location offer a flexible and convenient work environment for candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager and a member of the Commercial team to discuss the role, responsibilities, and company culture
• Final interview with the Marketing Manager and a member of the Executive team to assess fit for the role and the company's mission

Key Assessment Areas:

• Marketing skills and experience, with a focus on digital content creation, social media management, and event planning
• Industry knowledge and familiarity with technical and maritime terminology
• Cultural fit and alignment with the company's mission and values
• Problem-solving skills and the ability to work independently and collaboratively

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing skills and experience, as well as your familiarity with the maritime industry and Asian markets
• Prepare examples of your digital content creation, social media management, and event planning work to showcase during the interview
• Research Anemoi's mission, values, and recent projects to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after the final interview to express your continued interest in the role

ATS Keywords: Marketing Executive, Digital Content Creation, Social Media Management, Event Planning, Maritime Industry, Asian Markets, Technical Terminology, Hybrid Working, London

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit with Anemoi's mission and values.

🛠️ Tools & Technologies

• Microsoft Office (PowerPoint)
• Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
• Social media management and analytics tools (e.g., Hootsuite, Sprout Social)
• Website CMS (preferably WordPress)
• SEO fundamentals and web performance tools (e.g., Google Analytics, SEMrush)
• Email marketing platforms (e.g., Mailchimp, Hootsuite)
• Basic video editing (e.g., Adobe Premiere Pro)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing creativity and continuous learning to drive progress
• Sustainability: Committing to environmental responsibility and social impact
• Collaboration: Working together to achieve common goals and shared success
• Accountability: Taking ownership of our actions and their consequences

Work Style:

• Fast-paced and dynamic, with a focus on delivering results and driving change
• Global and collaborative, with a strong emphasis on cross-cultural communication and teamwork
• Mission-driven and purposeful, with a commitment to making a positive impact on the maritime industry and the environment

Self-Assessment Questions:

• How do your personal values align with Anemoi's commitment to sustainability and innovation?
• How have you demonstrated strong intercultural communication skills and sensitivity to time zone and language differences in previous roles?
• How do you approach taking ownership of projects and bringing fresh, innovative solutions to life?

ASSUMPTION: Anemoi values candidates who are passionate about its mission, committed to its values, and eager to make a positive impact on the maritime industry and the environment.

⚠️ Potential Challenges

• The role requires a strong understanding of the maritime industry and experience working with Asian markets, which may present a learning curve for candidates without this background
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The hybrid working arrangement may require candidates to balance on-site and remote work effectively
• The central London location may present challenges for candidates who prefer a more affordable or suburban work environment

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to make a significant impact in a mission-driven company and contribute to the decarbonisation of the maritime industry.

📈 Similar Roles Comparison

• This role is unique in its focus on the maritime industry and Anemoi's mission to decarbonise shipping through Rotor Sail technology
• Unlike other marketing roles, this position requires a strong understanding of technical and maritime terminology and experience working with Asian markets
• Career progression opportunities in this role may be more limited than in larger marketing departments, but the potential for impact and growth is significant

ASSUMPTION: This role offers a unique opportunity to work in a mission-driven company and make a significant impact on the maritime industry and the environment.

📝 Sample Projects

• Developing and executing a global digital marketing campaign to raise awareness of Anemoi's Rotor Sail technology and its environmental benefits
• Planning and executing a major industry event or conference to showcase Anemoi's products and network with key players in the maritime sector
• Creating a comprehensive brand guide and style manual to ensure consistent and on-brand marketing materials across the company and its sister companies

ASSUMPTION: These sample projects demonstrate the range of marketing activities and initiatives that the Marketing Executive may be involved in at Anemoi.

❓ Key Questions to Ask During Interview

• How does this role support Anemoi's mission to decarbonise the maritime industry, and what are the key priorities for the first 90 days in this position?
• What are the primary challenges facing the maritime industry, and how can this role contribute to addressing them?
• How does Anemoi support the professional development and career growth of its employees, and what opportunities are available for this role?
• What is the company's approach to work-life balance, and how does the hybrid working arrangement support this?
• How does Anemoi collaborate with its sister companies, Blue Planet Shipping and Victoria Steamship, and what opportunities are there for cross-company collaboration and learning?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and its mission, and assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing skills and experience, as well as your familiarity with the maritime industry and Asian markets
• Prepare examples of your digital content creation, social media management, and event planning work to showcase during the interview
• Research Anemoi's mission, values, and recent projects to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after the final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.