📌 Core Information
🔹 Job Title: Marketing Executive, FT Specialist Events, FT Live
🔹 Company: Financial Times
🔹 Location: London
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (2-3 days onsite)
🚀 Job Overview
Key aspects of this role include:
- Developing marketing strategies to drive event registrations
- Promoting numerous events, conferences, awards, and webinars
- Working closely with internal teams to research and coordinate market outreach
- Supporting the event sales team by creating media kits and providing audience data
- Ensuring all activities support the wider FT brand proposition
ASSUMPTION: This role requires a broad range of skills and knowledge across various marketing channels and event types. Successful candidates will be self-starters with high energy and initiative.
📋 Key Responsibilities
✅ Work closely with the Head of Marketing to plan, implement, handle, and analyze print and digital marketing activity to drive event registrations
✅ Build new audiences for events through data research and work on audience segmentations
✅ Report on marketing activities carried out for sponsors and for internal collaborators
✅ Work optimally with the FT Live design team to produce marketing collateral and other required graphic designs for all marketing activities
✅ Identify and implement key initiatives and marketing activities to acquire delegates for all events
✅ Brief, send, and measure email campaigns to drive registrations and delegate bookings
✅ Build and maintain mini-sites and registration pages
ASSUMPTION: The role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work under pressure.
🎯 Required Qualifications
Education: Graduate or professional qualification in Marketing or a related Business area (desirable)
Experience: 1 year of marketing experience
Required Skills:
- Meticulous attention to detail
- Excellent creative judgement and copy-writing skills
- Ability to handle multiple projects in a timely manner
- Self-starter with high energy and initiative
- Excellent communication and interpersonal skills
- Demonstrate capability with Microsoft Office Suite/Google Suite, in particular, Excel and PowerPoint
Preferred Skills:
- Exposure to and knowledge of media/publishing
- Experience in digital marketing and events, including organic and paid social media campaigns
ASSUMPTION: While not explicitly stated, proficiency in the English language is required for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (estimate based on industry standards for entry-level marketing roles in London)
Benefits:
- Generous annual leave
- Medical cover
- Inclusive parental leave packages
- Subsidised gym memberships
- Opportunities to give back to the community
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing
Company Size: 1,001-5,000 employees
Founded: 1888
Company Description:
- One of the world’s leading business news organisations
- Recognised internationally for its authority, integrity, and accuracy
- Part of Nikkei Inc., which provides a broad range of information, news, and services for the global business community
Company Specialties:
- Business news and analysis
- Global financial markets coverage
- Events and conferences
Company Website: www.ft.com
ASSUMPTION: The Financial Times is a well-established and respected organisation in the publishing industry, with a strong global presence.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports to the Head of Marketing
Work Arrangement: Hybrid (2-3 days onsite)
Growth Opportunities:
- Potential to progress within the marketing department or explore other roles within the FT
- Opportunities to work on high-profile events and campaigns
- Chance to develop skills in various marketing channels and event types
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and global organisation.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 1 Friday Street, Bracken House, London, England EC4M 9BT, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving business scene
- The office is located in the City of London, a major financial hub
- Easy access to public transportation and various amenities
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing skills and experience
- Creativity and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with FT values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing skills and experiences
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the FT and its events to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing, Events, Digital Marketing, Campaign Management, FT Specialist, FT Live, Hybrid Work, London
ASSUMPTION: The application process may involve AI-assisted screening and assessments to ensure a fair and transparent hiring process.
🛠️ Tools & Technologies
- Microsoft Office Suite/Google Suite
- CRM and marketing automation platforms (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Independence
- Quality
- Fairness
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with the FT's values of independence, quality, and fairness?
- How do you approach working collaboratively in a fast-paced environment?
- Can you provide an example of a time when you demonstrated results-driven behavior and continuous improvement?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with the FT's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and dynamic environment
- Adapting to changes in marketing trends and technologies
- Collaborating effectively with various internal teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organisational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other marketing executive positions in the publishing industry, but with a focus on events and a broader range of marketing channels
- Compared to other marketing roles, this position offers exposure to a wider range of events and the opportunity to work on high-profile campaigns
- Career progression may involve moving into more senior marketing roles or exploring other areas of the FT's business
ASSUMPTION: This role offers a unique blend of marketing experience and the opportunity to work on high-profile events and campaigns within a global organisation.
📝 Sample Projects
- Planning and executing a successful email marketing campaign to drive event registrations
- Developing and implementing a social media strategy to increase brand awareness and engagement for an upcoming event
- Collaborating with the design team to create visually appealing marketing collateral for a high-profile conference
ASSUMPTION: These sample projects demonstrate the breadth of marketing activities and the level of collaboration required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for FT Specialist and FT Live?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the FT support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working on FT Specialist and FT Live events, and how can I best prepare for them?
- How does the FT approach diversity, equity, and inclusion in its marketing efforts and within the organisation as a whole?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Financial Times Careers
- Tailor your resume and cover letter to highlight relevant marketing skills and experiences
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research the FT and its events to demonstrate your enthusiasm and understanding of the role
- Follow up with a polite email to the talent team one week after submitting your application, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
