📌 Core Information
🔹 Job Title: Marketing Expert Messen und Events DACH (m/w/d)
🔹 Company: BRITA Group
🔹 Location: Taunusstein, Hesse, Germany
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative event and trade fair concepts for BRITA's B2B and consumer product areas in Germany and Austria.
- Project management, budget oversight, and collaboration with various teams to enhance brand visibility and achieve marketing goals.
- Working in a dynamic and international environment with a focus on sustainability and innovation.
- Contributing to a positive and collaborative company culture.
ASSUMPTION: This role requires a strategic and creative mindset, strong organizational skills, and the ability to work effectively in a team environment. The ideal candidate will have experience in event management and a passion for driving marketing success in a fast-paced, innovative company.
📋 Key Responsibilities
✅ Develop and implement innovative event and trade fair concepts for BRITA's B2B and consumer product areas in Germany and Austria.
✅ Manage and coordinate all aspects of event planning, including logistics, vendors, and on-site execution.
✅ Collaborate with cross-functional teams, including marketing, sales, and product management, to ensure alignment with overall marketing strategy and brand guidelines.
✅ Monitor and analyze event performance, and provide regular reports on key metrics and ROI.
✅ Stay up-to-date with industry trends and best practices, and continuously improve event strategies and tactics.
✅ Manage event budget and ensure cost-efficient execution.
ASSUMPTION: The ideal candidate will have a proven track record in event management, strong project management skills, and the ability to work effectively in a fast-paced, dynamic environment. They should also be highly organized, detail-oriented, and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 3-4 years of experience in event management, preferably in the B2B sector.
Required Skills:
- Proven experience in event planning and management.
- Strong project management skills and attention to detail.
- Excellent communication and collaboration skills.
- Fluency in German and English.
- Proficient in Microsoft Office Suite and event management software.
- Experience with budget management and financial reporting.
Preferred Skills:
- Experience with BRITA products or the water filtration industry.
- Knowledge of the German and Austrian event landscapes.
- Familiarity with CRM and marketing automation tools.
ASSUMPTION: The ideal candidate will have a strong background in event management, with a focus on B2B events, and a passion for driving marketing success in a dynamic and innovative company.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Open and dynamic company culture with opportunities for professional growth and development.
- Challenging and international work environment in the manufacturing industry.
- Training and development opportunities, including leadership training and coaching.
- Flexible working hours with hybrid work arrangement (up to 60% remote work).
- Attractive compensation package, including salary, bonuses, and company car.
- Company pension scheme and additional voluntary benefits.
- Long-term accounts for flexible working time management.
- Subsidized company restaurant and free beverages.
- Corporate health management and job bike program.
- Free parking and charging stations for electric vehicles.
- Casual dress code and individuality in the workplace.
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: The BRITA Group operates in the manufacturing industry, specifically in the drinking water optimization sector. They are a leading global company in their field, with a strong focus on sustainability and innovation.
Company Size: The BRITA Group has 2,314 employees worldwide, with 1,216 employees in Germany. They are a mid-sized company with a significant global presence.
Founded: The BRITA Group was founded in 1966 and is headquartered in Taunusstein, Germany.
Company Description:
- The BRITA Group is a family-owned company that develops, produces, and distributes innovative solutions for drinking water optimization.
- They offer a wide range of products for private and commercial use, including water filter jugs, pipe-connected systems, sparkling water makers, and water dispensers.
- The company is committed to sustainability and has been working with Whale and Dolphin Conservation (WDC) since 2016 to protect the oceans from plastic waste.
Company Specialties:
- Water filtration and purification systems.
- Sustainable and eco-friendly products.
- Innovative water dispensers and coolers.
- Solutions for hotels, restaurants, catering, and vending machines.
- Corporate social responsibility (CSR) initiatives.
Company Website: www.brita.net
ASSUMPTION: The BRITA Group is a well-established and reputable company in the drinking water optimization industry, with a strong commitment to sustainability and innovation. They offer a dynamic and international work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and strong project management skills.
Reporting Structure: The Marketing Expert will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, product management, and event vendors.
Work Arrangement: This is a hybrid role, with up to 60% remote work and 40% on-site work at the company's headquarters in Taunusstein, Germany.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company.
- Expansion of responsibilities to include additional regions or product lines.
- Opportunities for international assignments or secondments within the BRITA Group.
ASSUMPTION: The Marketing Expert role offers a clear path for career progression and professional development within the BRITA Group. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: The BRITA Group's headquarters in Taunusstein, Germany, offers a modern and collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): Taunusstein, Germany (headquarters) and London, United Kingdom (additional office).
Geographic Context:
- Taunusstein is a small town in the state of Hesse, Germany, with a population of approximately 25,000 people.
- The region is known for its scenic landscapes, including the Taunus Mountains and the Rhine River.
- Taunusstein is located near the major cities of Wiesbaden and Frankfurt, offering easy access to urban amenities and cultural attractions.
Work Schedule: The Marketing Expert will work a standard full-time schedule, with flexible working hours and the option to work remotely up to 60% of the time.
ASSUMPTION: The BRITA Group's work environment is dynamic, collaborative, and focused on driving innovation and success. The ideal candidate will be comfortable working in a fast-paced, international setting and thrive in a team-oriented culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the BRITA Group's career portal.
- Phone or video screening to assess cultural fit and basic qualifications.
- On-site or virtual interview with the hiring manager and relevant team members.
- Final interview with senior leadership or HR.
- Background check and reference verification.
Key Assessment Areas:
- Event management experience and skills.
- Project management and organizational abilities.
- Communication and collaboration skills.
- Cultural fit and alignment with BRITA Group values.
- Problem-solving and adaptability in a dynamic work environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for the Marketing Expert role.
- Demonstrate your understanding of the BRITA Group's products, industry, and company culture.
- Prepare for behavioral interview questions that focus on your event management experience, problem-solving skills, and cultural fit.
- Research the company's competitors and industry trends to show your enthusiasm and initiative.
ATS Keywords: Event management, trade fair, marketing, project management, budget management, team collaboration, communication skills, German language, English language, Microsoft Office, event management software, CRM, marketing automation
ASSUMPTION: The BRITA Group's application process is designed to assess candidates' skills, experience, and cultural fit. The ideal candidate will be proactive, enthusiastic, and eager to contribute to the company's success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Event management software (e.g., Cvent, Eventbrite, or Allie.ai).
- CRM and marketing automation tools (e.g., Salesforce, HubSpot, or Marketo).
- Budget management and financial reporting tools (e.g., Microsoft Excel or Google Sheets).
- Project management tools (e.g., Asana, Trello, or Jira).
ASSUMPTION: The Marketing Expert will be proficient in using a variety of tools and technologies to manage events, projects, and budgets effectively. The ideal candidate will have experience with industry-standard software and be open to learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement.
- Sustainability and responsibility.
- Collaboration and teamwork.
- Customer focus and excellence.
- Integrity and respect.
Work Style:
- Dynamic and fast-paced.
- Collaborative and team-oriented.
- Results-driven and goal-oriented.
- Adaptable and open to change.
- Committed to personal and professional development.
Self-Assessment Questions:
- How do you align with the BRITA Group's commitment to sustainability and innovation?
- Describe your experience working in a dynamic, international team environment.
- How do you approach continuous learning and professional development?
ASSUMPTION: The ideal candidate will be a strong cultural fit for the BRITA Group, with a passion for driving innovation, sustainability, and excellence in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously, often with tight deadlines.
- Working with diverse stakeholders, including vendors, partners, and internal teams.
- Adapting to changes in event formats, regulations, or other external factors.
- Balancing the demands of a hybrid work arrangement, with up to 60% remote work and 40% on-site work.
- Managing a budget and ensuring cost-efficient event execution.
ASSUMPTION: The Marketing Expert role presents unique challenges and opportunities for professional growth and development. The ideal candidate will be proactive, adaptable, and eager to take on new challenges in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Event Manager vs. Marketing Expert: While both roles involve event management, the Marketing Expert role focuses more on strategic planning, budget oversight, and cross-functional collaboration to drive marketing success.
- Industry-specific context: The Marketing Expert role within the BRITA Group requires a strong understanding of the drinking water optimization industry, its trends, and competitors.
- Career path comparison: The Marketing Expert role offers a clear path for career progression, with opportunities for advancement to senior marketing roles or management positions within the company.
ASSUMPTION: The Marketing Expert role is a unique and challenging position that requires a strategic and creative mindset, strong organizational skills, and the ability to work effectively in a team environment. The ideal candidate will have experience in event management and a passion for driving marketing success in a fast-paced, innovative company.
📝 Sample Projects
- Planning and executing a major international trade fair, including logistics, vendor management, and on-site execution.
- Developing and implementing a targeted event marketing campaign to drive brand awareness and generate leads for a new product launch.
- Managing a team of event coordinators to execute multiple events simultaneously, ensuring consistent branding and high-quality execution.
- Conducting a comprehensive event post-mortem analysis and providing data-driven recommendations for future event improvements.
ASSUMPTION: The Marketing Expert role offers a wide range of project opportunities, from strategic planning and execution to tactical event management and analysis. The ideal candidate will be proactive, adaptable, and eager to take on new challenges and responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to sustainability and innovation in the drinking water optimization industry?
- How does the Marketing Expert role contribute to the company's overall marketing strategy and brand visibility?
- What are the key challenges and opportunities for the Marketing Expert in this role, and how can I best prepare to succeed?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide examples of successful events or marketing campaigns that the company has executed, and what made them successful?
ASSUMPTION: The ideal candidate will be proactive, curious, and eager to learn about the BRITA Group's industry, company culture, and marketing strategies. They will also be prepared to ask insightful questions that demonstrate their understanding of the role and the company's goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BRITA Group career portal.
- Tailor your resume and cover letter to highlight relevant experience and skills for the Marketing Expert role.
- Prepare for behavioral interview questions that focus on your event management experience, problem-solving skills, and cultural fit.
- Research the company's products, industry, and company culture to demonstrate your enthusiasm and initiative.
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
