Marketing Generalist
StellarWP
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Marketing Generalist
🔹 Company: StellarWP
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Remote Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (100% remote work)
🚀 Job Overview
StellarWP is seeking a versatile Marketing Generalist to join their remote-first team, supporting content-focused marketing efforts across leading WordPress brands. This role requires a strong communicator with a natural curiosity and a willingness to grow skills in a fast-paced, collaborative environment.
Key aspects of this role include:
- Managing annual marketing plans and campaign execution
- Producing engaging marketing content, including blog posts, emails, and landing pages
- Collaborating with cross-functional teams to ensure consistent messaging
- Creating and scheduling social media campaigns
- Gathering user feedback and competitive insights to inform content strategy
📋 Key Responsibilities
🌟 Campaign Management & Content Production
- Manage annual marketing plans and campaign execution, working closely with Product Marketing teams to drive product launches, feature rollouts, and updates across all marketing channels.
- Produce engaging marketing content, including blog posts, emails, and landing pages, using WordPress and other relevant tools.
- Collaborate with cross-functional teams to ensure consistent, clear, and customer-focused messaging.
🎬 Video Content & Creative Collaboration
- Build video content pieces and record screen-share tutorials, product demos, and on-camera videos using Loom or similar tools, with light editing as needed.
- Contribute to visuals for campaigns, landing pages, and other marketing materials by partnering with Brand Marketing using tools like Figma.
🔎 Customer & Market Research & Performance Tracking
- Gather user feedback, testimonials, and competitive insights to inform messaging and content strategy using tools such as SEMrush, internal survey results, or user interview summaries.
- Assist in monitoring and reporting on marketing performance using Google Analytics, ActiveCampaign reporting, and other platforms to evaluate campaign effectiveness and identify areas for improvement.
📈 Social Media & Team Communication
- Create and schedule social media campaigns using Loomly, aligning them with current campaigns and brand voice.
- Work closely with content, product, and design teams using Slack, Google Workspace, and Asana to stay organized and move forward.
🎯 Required Qualifications
📚 Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
🕒 Experience:
- 3+ years of experience in a marketing role, ideally within B2B SaaS, tech, or WordPress-related companies.
- Proven track record of managing marketing campaigns and producing high-quality content.
📝 Required Skills:
- Excellent writing and communication skills, with the ability to adapt to different tones and audiences.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Familiarity with WordPress and experience using a CMS to publish and edit content.
- Proficiency in Google Workspace, Asana, and other relevant marketing tools.
- Basic video editing skills or experience with tools like Loom, Adobe Creative Cloud, Canva, or Descript.
💡 Preferred Skills:
- Experience working in a fully remote team.
- Knowledge of the WordPress ecosystem or familiarity with StellarWP products.
- Basic SEO and SEM knowledge.
💼 Compensation & Benefits
💰 Salary Range: $50,000 - $60,000 USD per year (based on experience and location)
🌟 Benefits:
- Medical, dental, vision, and prescription coverage
- Traditional and Roth 401k with company matching
- Ongoing training and professional development opportunities
- Flexible work hours and a collaborative team culture
📌 Applicant Insights
🔍 Company Context
📈 Industry: WordPress Tools & Services
🌐 Company Size: Mid-size (51-200 employees)
📅 Founded: 2014
📜 Company Description:
StellarWP is a leading provider of WordPress tools and services, committed to helping users build meaningful connections with their audiences. They offer a range of products designed to enhance the WordPress experience, with a focus on performance, security, and user experience.
🏆 Company Specialties:
- WordPress Plugins & Themes
- Website Performance Optimization
- Security & Backup Solutions
- Customer Support & Services
📊 Role Analysis
🌟 Career Level: Intermediate to Senior (depending on experience)
📈 Reporting Structure: This role reports directly to the Director of Marketing.
📈 Work Arrangement: This is a fully remote position, with flexible work hours and a focus on results-driven productivity.
💡 Growth Opportunities:
- Opportunities for career growth within the marketing team or other departments as the company expands.
- Potential to take on more responsibilities and advance to a senior marketing role with increased leadership and management duties.
🌍 Location & Work Environment
🏢 Office Type: Remote (no physical office)
📍 Office Location(s): Atlanta, Georgia, United States (with remote team members worldwide)
🌎 Geographic Context:
- Atlanta, Georgia, is known for its vibrant tech industry and diverse cultural scene.
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major U.S. cities.
🕒 Work Schedule: Flexible, with a focus on results-driven productivity and regular team check-ins.
💼 Interview & Application Insights
🔑 Typical Process:
1. Online application submission
2. Phone or video screen with the hiring manager
3. Technical assessment (content creation and marketing strategy tasks)
4. Final interview with the marketing team lead and other team members
🎯 Key Assessment Areas:
- Content creation and editing skills
- Marketing strategy and campaign planning
- Collaboration and communication skills
- Adaptability and problem-solving skills
💡 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of StellarWP products and the WordPress ecosystem in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration.
🛠️ Tools & Technologies
- WordPress
- Google Workspace (Google Docs, Sheets, Slides)
- Asana
- Loom
- ActiveCampaign
- SEMrush
- Figma
- Adobe Creative Cloud (optional)
👔 Cultural Fit Considerations
🌟 Company Values:
- Customer-focused
- Collaborative
- Innovative
- Transparent
- Results-driven
🌐 Work Style:
- Remote-first and flexible
- Results-driven and autonomous
- Collaborative and inclusive
- Open and transparent communication
- Continuous learning and improvement
⚠️ Potential Challenges
🌟 Challenges Specific to This Role:
- Managing multiple projects and deadlines in a fast-paced, remote environment.
- Balancing content creation and campaign management responsibilities.
🌟 Challenges Specific to the Company/Industry:
- Keeping up with the latest trends and best practices in WordPress and digital marketing.
- Adapting to changes in the WordPress ecosystem and market demands.
🌟 Challenges Specific to the Work Arrangement:
- Maintaining work-life balance in a remote work environment.
- Building and maintaining strong relationships with remote team members.
📈 Similar Roles Comparison
🌟 How This Role Differs from Related Positions:
- This role focuses on content creation and campaign management for multiple WordPress brands, rather than a single product or service.
- The remote-first work environment offers more flexibility and autonomy than traditional office-based roles.
🌟 Industry-Specific Context:
- The WordPress ecosystem is dynamic and ever-evolving, with new tools, plugins, and themes constantly emerging.
- Marketing professionals in this industry must stay informed about the latest trends and best practices to remain competitive.
📝 Sample Projects
🌟 Project Examples Specific to This Role:
- Developing and executing a multi-channel marketing campaign for a new WordPress plugin launch.
- Creating a series of video tutorials to showcase the features and benefits of a popular WordPress theme.
🌟 Project Examples Specific to the Industry:
- Conducting keyword research and on-page SEO optimization for a WordPress website.
- Managing a social media campaign to promote a WordPress plugin update.
💡 Key Questions to Ask During Interview
🌟 Questions Specific to Role Responsibilities:
- How do you prioritize and manage multiple marketing projects and deadlines?
- Can you describe your experience with video content creation and editing?
🌟 Questions Specific to Team Structure:
- How does the marketing team collaborate with other departments, such as product and design?
- What are the primary communication channels used within the remote team?
🌟 Questions Specific to Company Culture:
- How does StellarWP support the professional development and growth of its employees?
- What are the most rewarding aspects of working at StellarWP, according to current team members?
📝 Next Steps for Applicants
🔑 To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for the phone or video screen and technical assessment, focusing on your content creation and marketing strategy skills.
4. Research StellarWP products and the WordPress ecosystem to demonstrate your understanding and enthusiasm for the role.
5. Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the application process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Marketing Generalist
🔹 Company: StellarWP
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Remote Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (100% remote work)
🚀 Job Overview
StellarWP is seeking a versatile Marketing Generalist to join their remote-first team, supporting content-focused marketing efforts across leading WordPress brands. This role requires a strong communicator with a natural curiosity and a willingness to grow skills in a fast-paced, collaborative environment.
Key aspects of this role include:
- Managing annual marketing plans and campaign execution
- Producing engaging marketing content, including blog posts, emails, and landing pages
- Collaborating with cross-functional teams to ensure consistent messaging
- Creating and scheduling social media campaigns
- Gathering user feedback and competitive insights to inform content strategy
📋 Key Responsibilities
🌟 Campaign Management & Content Production
- Manage annual marketing plans and campaign execution, working closely with Product Marketing teams to drive product launches, feature rollouts, and updates across all marketing channels.
- Produce engaging marketing content, including blog posts, emails, and landing pages, using WordPress and other relevant tools.
- Collaborate with cross-functional teams to ensure consistent, clear, and customer-focused messaging.
🎬 Video Content & Creative Collaboration
- Build video content pieces and record screen-share tutorials, product demos, and on-camera videos using Loom or similar tools, with light editing as needed.
- Contribute to visuals for campaigns, landing pages, and other marketing materials by partnering with Brand Marketing using tools like Figma.
🔎 Customer & Market Research & Performance Tracking
- Gather user feedback, testimonials, and competitive insights to inform messaging and content strategy using tools such as SEMrush, internal survey results, or user interview summaries.
- Assist in monitoring and reporting on marketing performance using Google Analytics, ActiveCampaign reporting, and other platforms to evaluate campaign effectiveness and identify areas for improvement.
📈 Social Media & Team Communication
- Create and schedule social media campaigns using Loomly, aligning them with current campaigns and brand voice.
- Work closely with content, product, and design teams using Slack, Google Workspace, and Asana to stay organized and move forward.
🎯 Required Qualifications
📚 Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
🕒 Experience:
- 3+ years of experience in a marketing role, ideally within B2B SaaS, tech, or WordPress-related companies.
- Proven track record of managing marketing campaigns and producing high-quality content.
📝 Required Skills:
- Excellent writing and communication skills, with the ability to adapt to different tones and audiences.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Familiarity with WordPress and experience using a CMS to publish and edit content.
- Proficiency in Google Workspace, Asana, and other relevant marketing tools.
- Basic video editing skills or experience with tools like Loom, Adobe Creative Cloud, Canva, or Descript.
💡 Preferred Skills:
- Experience working in a fully remote team.
- Knowledge of the WordPress ecosystem or familiarity with StellarWP products.
- Basic SEO and SEM knowledge.
💼 Compensation & Benefits
💰 Salary Range: $50,000 - $60,000 USD per year (based on experience and location)
🌟 Benefits:
- Medical, dental, vision, and prescription coverage
- Traditional and Roth 401k with company matching
- Ongoing training and professional development opportunities
- Flexible work hours and a collaborative team culture
📌 Applicant Insights
🔍 Company Context
📈 Industry: WordPress Tools & Services
🌐 Company Size: Mid-size (51-200 employees)
📅 Founded: 2014
📜 Company Description:
StellarWP is a leading provider of WordPress tools and services, committed to helping users build meaningful connections with their audiences. They offer a range of products designed to enhance the WordPress experience, with a focus on performance, security, and user experience.
🏆 Company Specialties:
- WordPress Plugins & Themes
- Website Performance Optimization
- Security & Backup Solutions
- Customer Support & Services
📊 Role Analysis
🌟 Career Level: Intermediate to Senior (depending on experience)
📈 Reporting Structure: This role reports directly to the Director of Marketing.
📈 Work Arrangement: This is a fully remote position, with flexible work hours and a focus on results-driven productivity.
💡 Growth Opportunities:
- Opportunities for career growth within the marketing team or other departments as the company expands.
- Potential to take on more responsibilities and advance to a senior marketing role with increased leadership and management duties.
🌍 Location & Work Environment
🏢 Office Type: Remote (no physical office)
📍 Office Location(s): Atlanta, Georgia, United States (with remote team members worldwide)
🌎 Geographic Context:
- Atlanta, Georgia, is known for its vibrant tech industry and diverse cultural scene.
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major U.S. cities.
🕒 Work Schedule: Flexible, with a focus on results-driven productivity and regular team check-ins.
💼 Interview & Application Insights
🔑 Typical Process:
1. Online application submission
2. Phone or video screen with the hiring manager
3. Technical assessment (content creation and marketing strategy tasks)
4. Final interview with the marketing team lead and other team members
🎯 Key Assessment Areas:
- Content creation and editing skills
- Marketing strategy and campaign planning
- Collaboration and communication skills
- Adaptability and problem-solving skills
💡 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of StellarWP products and the WordPress ecosystem in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration.
🛠️ Tools & Technologies
- WordPress
- Google Workspace (Google Docs, Sheets, Slides)
- Asana
- Loom
- ActiveCampaign
- SEMrush
- Figma
- Adobe Creative Cloud (optional)
👔 Cultural Fit Considerations
🌟 Company Values:
- Customer-focused
- Collaborative
- Innovative
- Transparent
- Results-driven
🌐 Work Style:
- Remote-first and flexible
- Results-driven and autonomous
- Collaborative and inclusive
- Open and transparent communication
- Continuous learning and improvement
⚠️ Potential Challenges
🌟 Challenges Specific to This Role:
- Managing multiple projects and deadlines in a fast-paced, remote environment.
- Balancing content creation and campaign management responsibilities.
🌟 Challenges Specific to the Company/Industry:
- Keeping up with the latest trends and best practices in WordPress and digital marketing.
- Adapting to changes in the WordPress ecosystem and market demands.
🌟 Challenges Specific to the Work Arrangement:
- Maintaining work-life balance in a remote work environment.
- Building and maintaining strong relationships with remote team members.
📈 Similar Roles Comparison
🌟 How This Role Differs from Related Positions:
- This role focuses on content creation and campaign management for multiple WordPress brands, rather than a single product or service.
- The remote-first work environment offers more flexibility and autonomy than traditional office-based roles.
🌟 Industry-Specific Context:
- The WordPress ecosystem is dynamic and ever-evolving, with new tools, plugins, and themes constantly emerging.
- Marketing professionals in this industry must stay informed about the latest trends and best practices to remain competitive.
📝 Sample Projects
🌟 Project Examples Specific to This Role:
- Developing and executing a multi-channel marketing campaign for a new WordPress plugin launch.
- Creating a series of video tutorials to showcase the features and benefits of a popular WordPress theme.
🌟 Project Examples Specific to the Industry:
- Conducting keyword research and on-page SEO optimization for a WordPress website.
- Managing a social media campaign to promote a WordPress plugin update.
💡 Key Questions to Ask During Interview
🌟 Questions Specific to Role Responsibilities:
- How do you prioritize and manage multiple marketing projects and deadlines?
- Can you describe your experience with video content creation and editing?
🌟 Questions Specific to Team Structure:
- How does the marketing team collaborate with other departments, such as product and design?
- What are the primary communication channels used within the remote team?
🌟 Questions Specific to Company Culture:
- How does StellarWP support the professional development and growth of its employees?
- What are the most rewarding aspects of working at StellarWP, according to current team members?
📝 Next Steps for Applicants
🔑 To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for the phone or video screen and technical assessment, focusing on your content creation and marketing strategy skills.
4. Research StellarWP products and the WordPress ecosystem to demonstrate your understanding and enthusiasm for the role.
5. Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the application process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.