📌 Core Information
🔹 Job Title: Marketing Graduate
🔹 Company: Coloplast A/S
🔹 Location: Peterborough, England, United Kingdom
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (2-3 times per week on-site)
🚀 Job Overview
Key aspects of this role include:
- Supporting consumer marketing initiatives across Ostomy Care (OC) and Intermittent Self-Catheterisation (ISC) products
- Collaborating cross-functionally with internal teams to deliver aligned, effective campaigns
- Becoming a champion of consumer insights and ensuring consumer experience is central to marketing efforts
- Managing relationships with consumer ambassadors and integrating their stories into marketing campaigns
- Monitoring competitor campaigns and ambassador activities to ensure Coloplast remains relevant and differentiated
ASSUMPTION: This role is focused on supporting and executing consumer marketing strategies, with a strong emphasis on consumer insights and ambassador management.
📋 Key Responsibilities
✅ Supporting the delivery of consumer marketing initiatives across OC & ISC products and supporting new product launches
✅ Working closely with key internal teams to deliver aligned, effective campaigns
✅ Becoming a champion of consumer insights and understanding consumer motivations, needs, and barriers
✅ Ensuring consumer experience is central to communication and product use
✅ Managing day-to-day relationships with consumer ambassadors and integrating their stories into marketing campaigns
✅ Collaborating with internal marketing teams to shape engaging content for various channels
✅ Monitoring and reporting on competitor campaigns and ambassador activities
✅ Supporting ad hoc marketing tasks and projects to contribute to team goals and innovation
ASSUMPTION: This role requires a balance of strategic thinking, project management, and creative content development, with a strong focus on consumer understanding and ambassador management.
🎯 Required Qualifications
Education: Bachelor’s degree (BA/BSc or equivalent)
Experience: Experience in B2C consumer marketing, ideally with a focus on brand storytelling or healthcare-related communications
Required Skills:
- Solid understanding of consumer marketing principles
- Strong analytical skills and data-driven approach to tracking performance and insight
- Excellent communication and relationship-building skills
- Ability to work cross-functionally with internal stakeholders
- Digitally fluent with proficiency in MS Office and awareness of broader tech and marketing tools
Preferred Skills:
- Experience working with consumer ambassadors or advocates
- Familiarity with healthcare industry and its unique challenges
ASSUMPTION: This role requires a strong foundation in consumer marketing, with a preference for candidates with experience in healthcare or ambassador management.
💰 Compensation & Benefits
Salary Range: £25,000 - £30,000 per annum (Estimated based on industry standards for entry-level marketing roles in the UK)
Benefits:
- Bonus Plan
- Private Medical Insurance
- Company Car or Allowance
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Device Manufacturing
Company Size: Small (1-50 employees)
Founded: 1954 (Headquarters in Denmark)
Company Description:
- Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs
- Products available in more than 143 countries
- Committed to being an inclusive organization, valuing diversity and promoting a strong sense of belonging
Company Specialties:
- Ostomy Care
- Intermittent Self-Catheterisation
- Continence Care
Company Website: Coloplast.com
ASSUMPTION: Coloplast is a well-established medical device company with a strong focus on improving the lives of people with intimate healthcare needs. Their small size in the UK (1 employee) suggests a close-knit team and opportunities for significant impact.
📊 Role Analysis
Career Level: Entry-level marketing role with potential for growth within the organization
Reporting Structure: Reports to the Senior Consumer Marketing Manager
Work Arrangement: Hybrid (2-3 times per week on-site in Peterborough)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- possibility to work on new product launches and contribute to Coloplast's growth agenda
- Chance to develop skills in consumer marketing, ambassador management, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within Coloplast's marketing team, with a focus on consumer marketing and ambassador management.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangement)
Office Location(s): Nene Hall, Lynchwood, Peterborough
Geographic Context:
- Peterborough is a city in East England with a population of approximately 200,000
- Known for its historic cathedral and scenic riverside location
- Offers a mix of urban and rural living with easy access to major transportation links
Work Schedule: Full-time (37.5 hours per week) with flexible remote work options
ASSUMPTION: Peterborough offers a pleasant work-life balance with a mix of urban and rural living, and Coloplast's hybrid work arrangement provides flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Face-to-face or video interview with the hiring manager (Senior Consumer Marketing Manager)
- Final interview with the relevant team members or stakeholders
Key Assessment Areas:
- Consumer marketing skills and understanding
- Analytical skills and data-driven approach
- Communication and relationship-building skills
- Ability to work cross-functionally and collaborate effectively
- Alignment with Coloplast's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of consumer marketing principles and Coloplast's products
- Showcase your analytical skills and ability to work with data
- Prepare questions to ask during the interview to showcase your interest and curiosity about the role
ATS Keywords: Consumer Marketing, Brand Storytelling, Healthcare Communications, Analytical Skills, Cross-Functional Collaboration, Digital Fluency, Consumer Insights, Ambassador Management, Performance Tracking
ASSUMPTION: Coloplast's recruitment process focuses on assessing candidates' consumer marketing skills, analytical abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Consumer marketing tools and platforms (e.g., social media management, CRM, marketing automation)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and consumer marketing tools, with the possibility of using data analysis and visualization tools for performance tracking.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Responsible
- Enterprising
- Collaborative
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you ensure that consumer insights drive your marketing strategies?
- Can you provide an example of a time when you successfully managed a consumer ambassador or advocate program?
- How do you approach working cross-functionally with internal stakeholders to deliver effective campaigns?
ASSUMPTION: Coloplast values candidates who are customer-obsessed, inclusive, responsible, enterprising, and collaborative, with a strong focus on consumer insights and cross-functional collaboration.
⚠️ Potential Challenges
- Working with sensitive and personal consumer topics related to healthcare needs
- Managing consumer ambassadors with varying levels of availability and engagement
- Balancing multiple projects and tasks while maintaining a high level of organization and attention to detail
- Adapting to a hybrid work environment with a mix of on-site and remote work
ASSUMPTION: This role may present challenges related to working with sensitive consumer topics, managing consumer ambassadors, and balancing multiple projects in a hybrid work environment.
📈 Similar Roles Comparison
- This role is similar to a Junior Brand Manager or Marketing Coordinator position, with a focus on consumer marketing and ambassador management
- Unlike other marketing roles, this position has a strong emphasis on healthcare-related communications and consumer insights
- Career progression may involve moving into a Brand Manager or Senior Marketing role within Coloplast
ASSUMPTION: This role is similar to entry-level marketing positions, but with a unique focus on healthcare-related communications and consumer insights, offering opportunities for growth within Coloplast's marketing team.
📝 Sample Projects
- Developing a consumer marketing campaign for a new Ostomy Care product launch, including consumer research, ambassador integration, and performance tracking
- Analyzing competitor campaigns and identifying opportunities to differentiate Coloplast's marketing efforts in the healthcare space
- Creating engaging content for social media, print, and digital channels, tailored to consumer needs and preferences
ASSUMPTION: These sample projects reflect the role's focus on consumer marketing, ambassador management, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does Coloplast approach consumer marketing in the healthcare industry, and what makes our strategies unique?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the team?
- How does Coloplast support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 3-6 months, and how will my performance be measured?
- How does Coloplast ensure that consumer insights and feedback are integrated into our marketing strategies and product development processes?
ASSUMPTION: These interview questions are designed to assess the role's responsibilities, team dynamics, and Coloplast's commitment to consumer insights and employee growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coloplast careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interview by researching Coloplast's products, consumer marketing strategies, and company culture
- Consider how your personal values and work style align with Coloplast's company values and work environment
- Follow up with the hiring manager (Senior Consumer Marketing Manager) one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
