📌 Core Information
🔹 Job Title: Marketing Insights & Analytics Manager
🔹 Company: Fullscript
🔹 Location: Canada Remote
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving strategic development and adoption of data-driven marketing tactics
- Optimizing marketing performance across various channels and campaigns
- Aligning digital marketing strategies with Fullscript’s business goals
- Providing key insights into customer behavior, marketing funnels, and growth opportunities
ASSUMPTION: This role requires a strong background in marketing analytics and a deep understanding of digital marketing channels to drive data-informed decisions and optimize marketing performance.
📋 Key Responsibilities
✅ Continuously analyze data across marketing channels to understand performance and identify areas for improvement
✅ Deliver comprehensive funnel analysis, providing clear insights into lead generation, conversion rates, and customer engagement
✅ Act as a subject matter expert for all data-driven requests, unlocking valuable insights from Fullscript’s data
✅ Collaborate with cross-functional marketing teams to prioritize data requests and ensure strategies are continuously optimized
✅ Develop functional requirements and user stories to ensure clear communication with technical teams
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as strong communication skills to convey insights effectively to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Digital Marketing, Marketing Analytics, or a related field
Experience: 8+ years of experience in marketing, with a focus on B2B/B2C growth marketing, ideally within healthcare, SaaS, or similar sectors
Required Skills:
- Expertise in digital marketing data and hands-on experience with platforms such as Google Analytics, Iterable, Hubspot, and Salesforce Marketing Cloud
- Proficiency in reporting and analytics tools, such as Looker Studio, Tableau, and experience with Snowflake or other data warehouse platforms
- Strong ability to analyze complex data sets and deliver actionable insights to non-technical stakeholders
- Excellent communication skills, with the ability to articulate data insights in an accessible way to marketing teams and senior leadership
- Experience collaborating with internal and external partners to drive marketing performance
Preferred Skills:
- Previous experience in the health and wellness or SaaS industry
- Familiarity with the customer journey in health and wellness, particularly for healthcare providers and patients
- Account-Based Marketing (ABM) strategies
- Experience with A/B testing to refine campaigns and improve results
- Knowledge of lead management frameworks
ASSUMPTION: While the required skills are essential for this role, the preferred skills would be a significant advantage in understanding the unique aspects of the health and wellness industry and optimizing marketing strategies accordingly.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Canada with 8+ years of experience, the estimated salary range is CAD 120,000 - CAD 160,000 per year. This range takes into account the remote work arrangement and the company's size (501-1,000 employees).
Benefits:
- Market competitive compensation package including equity
- RRSP matching (within CAD) // 401K matching (within US)
- Flexible PTO policy
- Flexible benefits package and additional perks
- Employee discount on Fullscript catalog of products for family & friends
Working Hours: Full-time position with a flexible work arrangement, allowing employees to work where they work best.
ASSUMPTION: The salary range provided is an estimate based on market data and should be verified with the employer. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Human Services, specifically focused on health technology, e-commerce, and dispensing platforms for integrative medicine
Company Size: 501-1,000 employees, which offers a mid-sized company environment with opportunities for growth and collaboration
Founded: 2011, with a history of innovation and expansion in the health and wellness industry
Company Description:
- Fullscript is committed to helping healthcare practitioners support patients with evidence-based health solutions, diagnostic support, and practitioner tools
- The company aims to connect healthcare and make it whole by providing a platform that delivers comprehensive support to practitioners and patients
- Fullscript values innovation, growth, and work-life balance, offering a flexible work environment and competitive benefits
Company Specialties:
- Integrative Medicine
- e-commerce
- Dispensing Platform
- Inventory management
- Health technology
- Development
- Healthcare and supplements distribution
Company Website: www.fullscript.com
ASSUMPTION: Fullscript's focus on integrative medicine and health technology makes it an attractive option for candidates interested in the health and wellness industry and looking to make an impact on healthcare as a whole.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity to grow within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Senior Director of Marketing and works closely with cross-functional marketing teams
Work Arrangement: Remote OK, with a flexible work arrangement that allows employees to work where they work best
Growth Opportunities:
- Potential to grow within the marketing department and take on more senior roles as the company expands
- Opportunities to work on various marketing campaigns and projects, gaining diverse experience and skills
- Chance to collaborate with cross-functional teams and contribute to the company's overall success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the marketing department and the company.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required for this role
Office Location(s): Canada Remote
Geographic Context:
- Canada, with a remote work arrangement that allows employees to work from anywhere in the country
- Ottawa, Ontario, and Scottsdale, Arizona are the primary locations for Fullscript's offices, but this role does not require on-site work
- Fullscript's remote work arrangement offers flexibility and the opportunity to work from various locations
Work Schedule: Full-time position with a flexible work arrangement, allowing employees to work where they work best
ASSUMPTION: The remote work arrangement for this role offers candidates the flexibility to work from various locations and balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Senior Director of Marketing
- Final interview with the Senior Director of Marketing and other relevant stakeholders
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication skills, both written and verbal
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with Fullscript's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and analytics experience
- Demonstrate your understanding of digital marketing data and analytics tools in your application materials
- Showcase your ability to analyze complex data sets and provide actionable insights in your interview
ATS Keywords: Marketing Insights, Analytics, Data-Driven, Digital Marketing, Funnel Analysis, Performance Optimization, Customer Behavior, Marketing Strategy, Business Goals, Collaboration, Cross-Functional Teams
ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis and interpretation skills, as well as their communication and problem-solving abilities. Demonstrating a strong understanding of digital marketing data and analytics tools will be crucial for success in this role.
🛠️ Tools & Technologies
- Google Analytics
- Iterable
- Hubspot
- Salesforce Marketing Cloud
- Looker Studio
- Tableau
- Snowflake
ASSUMPTION: Familiarity with these tools and platforms will be essential for success in this role, as they are used to analyze marketing data and provide actionable insights.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Growth
- Work-life balance
Work Style:
- Collaborative
- Data-driven
- Adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you adaptable and able to work independently when needed?
- Do you align with Fullscript's values of innovation, growth, and work-life balance?
ASSUMPTION: Candidates who are strong fits for Fullscript's culture will be collaborative, data-driven, and adaptable, with a strong alignment with the company's values.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining work-life balance and staying connected with colleagues
- The fast-paced nature of the marketing industry may require quick decision-making and adaptability
- Collaborating with cross-functional teams may present unique challenges in coordinating efforts and aligning priorities
- Analyzing complex data sets may require significant time and effort to extract meaningful insights
ASSUMPTION: While these challenges exist, they can be mitigated by strong communication, organization, and time management skills, as well as a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analytics Manager or a Growth Marketing Manager, but with a stronger focus on data analysis and interpretation
- In the health and wellness industry, this role may require a deeper understanding of customer behavior and marketing funnels specific to healthcare providers and patients
- Career progression in this role may involve moving into more senior marketing positions or transitioning into a related field, such as data science or business intelligence
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on data analysis and interpretation sets it apart and offers opportunities for growth and specialization within the marketing field.
📝 Sample Projects
- Analyzing marketing campaign performance across various channels and optimizing strategies based on data insights
- Developing and implementing A/B testing strategies to improve campaign performance and conversion rates
- Collaborating with cross-functional teams to identify growth opportunities and optimize marketing funnels
ASSUMPTION: These sample projects illustrate the data-driven nature of this role and the opportunity to make a significant impact on marketing performance and business growth.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and channels used by Fullscript, and how this role will contribute to their optimization?
- How does this role collaborate with other marketing teams, and what are the key priorities for the first 90 days in this position?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Fullscript support the professional growth and development of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company's marketing strategies, and the opportunities for growth and development within the marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and analytics experience
- Prepare for the interview by brushing up on your data analysis and interpretation skills, as well as your understanding of digital marketing data and analytics tools
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
