📌 Core Information
🔹 Job Title: Marketing Intern || 2025
🔹 Company: Anaxee Digital Runners Pvt Ltd
🔹 Location: Indore, Madhya Pradesh, India
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🚀 Job Overview
Key aspects of this role include:
- Assisting in planning and executing digital marketing campaigns
- Conducting market research and competitor analysis
- Creating content for various platforms and analyzing campaign performance
- Supporting the marketing team in day-to-day tasks
- Working in a dynamic, fast-growing startup environment
*ASSUMPTION:* This role is ideal for individuals eager to learn real-world marketing strategies, campaign execution, and performance tracking in a startup setting.
📋 Key Responsibilities
✅ Marketing Campaign Assistance:
- Plan and execute digital marketing campaigns across various platforms (social media, email, content, etc.)
- Collaborate with the marketing team to ensure campaigns align with overall strategy
✅ Market Research & Analysis:
- Conduct market research and analyze competitors to identify trends and opportunities
- Prepare reports and present findings to the marketing team
✅ Content Creation:
- Create engaging content for LinkedIn, Instagram, and company blogs, tailored to the brand's voice and style guidelines
- Assist in content strategy and planning
✅ Database Management:
- Support in building and maintaining marketing databases, ensuring data accuracy and integrity
✅ Campaign Performance Analysis:
- Monitor campaign performance using analytics tools (e.g., Google Analytics)
- Prepare performance reports and make data-driven recommendations for future campaigns
*ASSUMPTION:* The role requires strong analytical skills and attention to detail to ensure accurate data interpretation and reporting.
🎯 Required Qualifications
Education:
- Pursuing or completed Bachelor’s degree in Marketing, Business, Mass Communication, or a related field
Experience:
- No prior work experience is required for this internship
Required Skills:
- Basic understanding of digital marketing concepts
- Strong communication and writing skills
- Familiarity with tools like Canva, Excel, Google Analytics, or willingness to learn
- Proficient in English, with excellent written and verbal communication skills
Preferred Skills:
- Knowledge of local languages (Hindi, Urdu, etc.) is a plus
- Experience with social media management tools (e.g., Hootsuite, Buffer) is a plus
*ASSUMPTION:* Candidates should have a strong desire to learn and grow in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range:
- The salary range for this internship is not provided. However, industry standards for marketing internships in India typically range from INR 15,000 to 30,000 per month, depending on the candidate's qualifications and experience.
Benefits:
- Certificate of Internship
- Letter of Recommendation (based on performance)
Working Hours:
- Full-time internship with standard working hours (Monday to Friday, 9:30 AM to 6:00 PM, with a one-hour lunch break)
*ASSUMPTION:* The compensation and benefits package may vary based on the candidate's qualifications and performance during the internship.
🔍 Company Context
Industry:
- Anaxee operates in the information services industry, focusing on data collection, surveying, and market research in rural and semi-urban India.
Company Size:
- Anaxee is a mid-sized company with 51-200 employees, providing ample opportunities for growth and learning.
Founded:
- Anaxee was founded in 2016 and has since grown to become a recognized player in its industry, backed by external investors and led by founders with two decades of experience in deep-tech and technology-led businesses.
Company Description:
- Anaxee is India’s Reach Engine, empowering businesses and social organizations to scale physically to the next 500 Districts of India via its 40k tech-enabled feet-on-street Digital Runners. The company caters to segments like Retail, Climate, Agriculture, and CSR, serving Fortune 500 companies across India and globally.
Company Specialties:
- Data Collection
- Survey
- Rural Semi-urban INDIA
- Feet on Street
- Rural Survey
- App Marketing
- Merchant Onboarding
- Mapping
- Order Taking
- Lead Generation
- Rural Marketing
- KYC
- Go-to-Market
- Tech For Climate
- Tech For Social
- Carbon Project Implementation
- Impact Assessment
- Agroforestry
- Nature Based Solutions
- Farmer Onboarding
Company Website:
www.anaxee.com
*ASSUMPTION:* Anaxee's expertise in rural markets and commitment to sustainability make it an attractive choice for candidates interested in working on social impact projects or in the climate and sustainability sectors.
📊 Role Analysis
Career Level:
- This internship is ideal for students or recent graduates seeking to gain practical experience in marketing and kickstart their careers in the industry.
Reporting Structure:
- The Marketing Intern will report directly to the Marketing Manager or another senior marketing team member, depending on the team structure.
Work Arrangement:
- This is an on-site internship with a hybrid work arrangement, requiring the intern to work from the company's office in Indore, Madhya Pradesh, India, for a minimum of 3 days per week.
Growth Opportunities:
- Successful interns may be offered full-time positions within the marketing department or other relevant departments, depending on their performance and the company's needs.
*ASSUMPTION:* Anaxee's fast-paced growth and dynamic work environment provide ample opportunities for interns to grow both personally and professionally.
🌍 Location & Work Environment
Office Type:
- Anaxee's office is located in a modern IT park building in Indore, Madhya Pradesh, India, providing a professional and collaborative work environment.
Office Location(s):
- 301, Third Floor, Satyaraj Complex, 18-PU3, Agra Bombay Rd, Opp C21 Mall | Maps link:
Geographic Context:
- Indore is the largest city in Madhya Pradesh and one of the fastest-growing cities in India, offering a mix of traditional and modern culture, with a growing job market and ample opportunities for young professionals.
Work Schedule:
- The work schedule for this internship is Monday to Friday, with standard office hours (9:30 AM to 6:00 PM) and a one-hour lunch break.
*ASSUMPTION:* The work environment at Anaxee is dynamic, fast-paced, and collaborative, with a strong emphasis on teamwork, innovation, and continuous learning.
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the provided link
2. Phone or video screening to assess communication skills and cultural fit
3. In-depth interviews with the hiring manager and/or other team members to evaluate marketing skills, knowledge, and problem-solving abilities
4. Final round interviews or assessments to assess cultural fit and overall suitability for the role
Key Assessment Areas:
- Marketing campaign planning and execution
- Market research and analysis skills
- Content creation and strategy
- Data analysis and reporting
- Problem-solving and critical thinking skills
- Cultural fit and adaptability to a fast-paced work environment
Application Tips:
1. Tailor your resume and cover letter to highlight relevant marketing skills, experiences, and achievements
2. Showcase your understanding of digital marketing trends and your ability to apply theoretical knowledge to real-world scenarios
3. Demonstrate your strong communication skills, both written and verbal, in your application materials and interviews
4. Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability in a fast-paced environment
ATS Keywords:
- Digital Marketing
- Campaign Planning
- Market Research
- Content Creation
- Data Analysis
- Problem-Solving
- Teamwork
- Adaptability
- Marketing Intern
- Marketing Campaigns
- Social Media Marketing
- Email Marketing
- Content Marketing
- Marketing Strategy
- Marketing Analytics
*ASSUMPTION:* The application process at Anaxee is designed to assess candidates' marketing skills, problem-solving abilities, and cultural fit for the company's dynamic work environment.
🛠️ Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer-centricity
- Continuous learning
Work Style:
- Anaxee's work environment is fast-paced, collaborative, and innovative, with a strong emphasis on teamwork, continuous learning, and adaptability.
- The company values a growth mindset, strong problem-solving skills, and a willingness to learn and adapt in a dynamic and ever-changing market.
Self-Assessment Questions:
1. How do you stay updated with the latest digital marketing trends and tools?
2. Can you describe a time when you had to adapt to a significant change in a marketing campaign or strategy?
3. How do you approach working in a team with diverse backgrounds and skillsets?
4. Can you provide an example of a time when you had to analyze and interpret data to make a strategic marketing decision?
5. How do you prioritize and manage multiple projects or tasks with competing deadlines?
*ASSUMPTION:* Candidates should carefully consider their fit with Anaxee's company culture, values, and work style, and be prepared to demonstrate their alignment with these factors during the interview process.
⚠️ Potential Challenges
1. Fast-paced work environment: Anaxee's dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
2. Adaptability: The role requires candidates to adapt quickly to changes in marketing strategies, campaigns, or priorities, which may be challenging for individuals who prefer stability and predictability in their work.
3. Data-driven decision-making: The role involves analyzing and interpreting data to make strategic marketing decisions. Candidates should be comfortable working with data and have strong analytical skills to succeed in this aspect of the role.
4. Collaboration: The role requires strong collaboration skills and the ability to work effectively in a team with diverse backgrounds and skillsets. Candidates should be comfortable working in a collaborative environment and contributing to team goals.
📈 Similar Roles Comparison
1. Marketing Coordinator vs. Marketing Intern:
- A Marketing Coordinator role typically involves more strategic planning, budget management, and vendor coordination, while a Marketing Intern role focuses more on tactical execution, data analysis, and content creation.
- Marketing Coordinators usually have more experience and are expected to have a deeper understanding of the marketing landscape, while Marketing Interns are typically early in their careers and looking to gain practical experience.
2. Digital Marketing Specialist vs. Marketing Intern:
- A Digital Marketing Specialist role requires more specialized knowledge in digital marketing channels, tools, and best practices, while a Marketing Intern role provides a broader introduction to marketing concepts and campaigns.
- Digital Marketing Specialists are expected to have a proven track record in digital marketing, while Marketing Interns are still developing their skills and gaining experience.
3. Marketing Manager vs. Marketing Intern:
- A Marketing Manager role involves strategic planning, team leadership, and overall marketing strategy, while a Marketing Intern role focuses on tactical execution, data analysis, and learning from more experienced team members.
- Marketing Managers are expected to have extensive marketing experience and a proven track record of successful marketing campaigns, while Marketing Interns are still developing their skills and gaining experience in the field.
📝 Sample Projects
1. Social Media Campaign Planning and Execution:
- Develop a social media marketing plan for a new product launch, including target audience identification, platform selection, content creation, and engagement strategies.
- Execute the campaign, monitor performance, and analyze results to make data-driven optimizations.
2. Email Marketing Campaign Creation and Automation:
- Create and automate email marketing campaigns using marketing automation tools (e.g., Mailchimp, HubSpot) to nurture leads and drive conversions.
- Segment email lists based on user behavior and preferences, and personalize email content to improve engagement.
3. Market Research and Analysis:
- Conduct market research to identify trends, competitors, and market gaps for a specific product or service.
- Analyze market data to make informed recommendations for marketing strategy and product development.
💡 Key Questions to Ask During Interview
1. Role Responsibilities:
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy and team structure?
2. Team and Work Environment:
- How would you describe the team dynamics and work culture in the marketing department?
- What opportunities are there for collaboration and learning from other team members?
3. Growth and Development:
- What opportunities are there for professional growth and development within the company?
- How does the company support the career advancement of its employees?
4. Performance Expectations:
- What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
- What are the expectations for my contribution to the team's goals and objectives?
5. Work-Life Balance:
- How does the company support work-life balance for its employees, particularly for interns?
- What are the company's policies on flexible work arrangements and remote work?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link:
2. Tailor your resume and cover letter to highlight relevant marketing skills, experiences, and achievements
3. Prepare for phone or video screening interviews to assess your communication skills and cultural fit
4. Research the company and its marketing strategies to demonstrate your understanding and enthusiasm for the role
5. Practice common marketing interview questions and develop thoughtful responses that showcase your skills and experiences
6. Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
