📌 Core Information
🔹 Job Title: Marketing Intern
🔹 Company: Shimano Europe Group
🔹 Location: Mechelen, Flanders, Belgium
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing
🔹 Date Posted: July 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gaining experience in various marketing aspects such as branding, digital marketing, sports marketing, market research, event management, and overall marketing projects.
- Working in a small, energetic team based in Mechelen, operating worldwide.
- Assisting the marketing team with the execution of marketing-related activities.
- Supporting globally sponsored teams, athletes, and ambassadors.
- Contributing to the organization of tradeshows and events.
ASSUMPTION: This internship is ideal for a recent graduate or student looking to gain practical experience in the marketing field, with a focus on the cycling industry.
📋 Key Responsibilities
✅ Assist the digital marketer with social media and digital marketing projects, such as content planning and digital advertising.
✅ Support the marketing manager in analyzing and improving the brand strategy and identity.
✅ Assist the marketing coordinator with marketing POS and collateral.
✅ Contribute to the organization of tradeshows and events.
✅ Support globally sponsored teams, athletes, and ambassadors by handling and executing sport marketing orders.
✅ Collaborate with the content marketer on content-related projects, such as lifestyle shootings, product images, and video content.
✅ Perform general administrative tasks within the marketing department.
ASSUMPTION: The role requires a proactive and independent individual who can work well within a team and take initiative on various marketing projects.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing Communication, Digital Marketing, Sports Marketing, or a related field.
Experience: No formal work experience required, but relevant internships or projects are a plus.
Required Skills:
- Excellent language skills in English, both verbally and in writing (Dutch/French is a plus).
- Experience with the Microsoft Office package (e.g., Word, PowerPoint, etc.).
- Knowledge of digital marketing & SoMe (Meta, Google adverts, YouTube, etc.).
- Knowledge of market research and analysis.
- Assertive, proactive, and able to work independently.
Preferred Skills:
- Knowledge of the bike industry/sportive cycling and Lazer’s products.
ASSUMPTION: Candidates should have strong communication skills, be comfortable using digital marketing tools, and have a keen interest in the cycling industry.
💰 Compensation & Benefits
Salary Range: As an internship, this position may not offer a salary. However, interns may receive a stipend or other forms of compensation. The exact compensation will be discussed during the interview process.
Benefits:
- Pleasant, informal working environment with dynamic, international colleagues.
- Opportunity to work for a well-known brand in the cycling industry.
- Chance to gain valuable experience in various marketing aspects.
Working Hours: Full-time (40 hours/week) with flexible hours based on team needs and project deadlines.
ASSUMPTION: While the internship may not offer a salary, the experience and skills gained can be invaluable for a career in marketing.
📌 Applicant Insights
🔍 Company Context
Industry: Shimano Europe Group operates in the sporting goods manufacturing industry, focusing on cycling-related products and accessories.
Company Size: With 51-200 employees, the company offers a mid-sized work environment where interns can have a significant impact on projects and gain exposure to various aspects of the business.
Founded: Shimano was founded in 1921, with the European group operating since 1969. The company has a rich history and extensive experience in the cycling industry.
Company Description:
- Shimano Europe Group is part of the global Shimano Inc. conglomerate, specializing in the manufacturing of cycling components and accessories.
- The company is committed to creating high-quality, durable, and innovative products that enhance the cycling experience.
- Shimano Europe Group focuses on sustainability, innovation, and customer satisfaction in its operations.
Company Specialties:
- Cycling components and accessories
- Sports marketing and sponsorships
- Brand management and product development
Company Website: https://bike.shimano.com/fr-FR/home.html
ASSUMPTION: As an intern, you will have the opportunity to work closely with experienced marketing professionals and gain insights into the cycling industry.
📊 Role Analysis
Career Level: This internship is an entry-level position, ideal for recent graduates or students looking to gain practical experience in marketing.
Reporting Structure: The marketing intern will report directly to the marketing manager and work closely with the marketing team, digital marketer, and content marketer.
Work Arrangement: This is an on-site, full-time internship with flexible hours based on project needs and team deadlines.
Growth Opportunities:
- Gain practical experience in various marketing aspects and develop a well-rounded skill set.
- Build a professional network within the cycling industry.
- Potential full-time employment opportunities after the internship, depending on performance and business needs.
ASSUMPTION: This internship offers a unique opportunity to gain experience in a dynamic and international work environment, with the potential for long-term career growth within the company.
🌍 Location & Work Environment
Office Type: The office is located in Mechelen, Belgium, and offers a pleasant, informal working environment with dynamic, international colleagues.
Office Location(s): Mechelen, Belgium
Geographic Context:
- Mechelen is a city in the Flemish region of Belgium, located between Brussels and Antwerp.
- The city is known for its historic center, cultural attractions, and cycling infrastructure.
- Mechelen is easily accessible by public transportation and has a vibrant local community.
Work Schedule: Full-time (40 hours/week) with flexible hours based on team needs and project deadlines.
ASSUMPTION: The office environment is multicultural and collaborative, providing an ideal setting for an intern to learn and grow professionally.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the marketing manager to discuss your qualifications, experience, and career goals.
- Final interview with the hiring manager to make a hiring decision.
Key Assessment Areas:
- Communication skills and language proficiency
- Digital marketing knowledge and skills
- Cultural fit and alignment with company values
- Problem-solving abilities and initiative
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this marketing internship.
- Demonstrate your passion for the cycling industry and marketing in your application materials.
- Prepare for interview questions that assess your knowledge of digital marketing, market research, and event management.
ATS Keywords: Marketing internship, digital marketing, social media, brand strategy, event management, market research, cycling industry, English language skills, Microsoft Office, initiative, independence
ASSUMPTION: The application process is designed to evaluate candidates' communication skills, digital marketing knowledge, and cultural fit for the marketing team and the cycling industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Digital marketing tools (Google Analytics, Meta Ads, Google Ads, etc.)
- Market research tools (surveys, focus groups, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this marketing internship.
👔 Cultural Fit Considerations
Company Values:
- Passion for cycling and the outdoors
- Innovation and continuous improvement
- Collaboration and teamwork
- Respect for the environment and sustainability
Work Style:
- Dynamic and energetic team environment
- Flexible and adaptable to changing priorities
- Proactive and independent, with a strong sense of initiative
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you share a passion for cycling and the outdoors?
- Are you comfortable working in a dynamic, international team environment?
- Do you have strong communication skills and the ability to work independently?
- Are you adaptable and able to prioritize tasks based on changing project needs?
ASSUMPTION: Candidates who align with Shimano's company values and work style will be more likely to succeed in this marketing internship.
⚠️ Potential Challenges
- Balancing multiple marketing projects and tasks simultaneously.
- Adapting to a dynamic and fast-paced work environment.
- Working with international colleagues and remote teams.
- Gaining a deep understanding of the cycling industry and its intricacies.
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow professionally.
📈 Similar Roles Comparison
- This marketing internship offers a broader range of marketing activities compared to specialized roles, providing a well-rounded experience.
- Working in the cycling industry offers unique insights into a niche market and the opportunity to work with passionate enthusiasts.
- This internship can serve as a stepping stone to a full-time marketing role within the company or the broader cycling industry.
ASSUMPTION: Comparing this role to similar marketing internships in other industries can help candidates understand the unique aspects and benefits of working in the cycling industry.
📝 Sample Projects
- Assisting in the organization of a cycling event, from planning to execution.
- Conducting market research to analyze consumer behavior and preferences in the cycling industry.
- Developing and implementing a social media marketing campaign to promote a new cycling product.
ASSUMPTION: These sample projects demonstrate the diverse range of marketing activities an intern may be involved in during their time at Shimano Europe Group.
❓ Key Questions to Ask During Interview
- What are the most important qualities you look for in a marketing intern?
- How does this internship fit into the overall marketing strategy for the company?
- What opportunities are there for growth and development within the marketing department?
- How does the marketing team collaborate with other departments within the company?
- What is the typical work schedule and workload for this internship?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this marketing internship.
- Prepare for interview questions that assess your knowledge of digital marketing, market research, and event management.
- Research the cycling industry and Shimano Europe Group to demonstrate your enthusiasm and understanding of the role.
- Follow up with the hiring manager, Taniya Nayyar, after submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
