📌 Core Information
🔹 Job Title: Marketing Intern
🔹 Company: Wella
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Assisting in the execution of the Northern Europe B2B CRM strategy
- Planning and scheduling newsletter campaigns in multiple languages
- Collaborating with various teams to create engaging content
- Analyzing performance metrics to improve campaign effectiveness
- Contributing to the creation of an engaging #WellaFamily community
ASSUMPTION: This role is ideal for a recent graduate or student pursuing a degree in Marketing, Business, Communications, or a related field, looking to gain practical experience in CRM and marketing strategies.
📋 Key Responsibilities
✅ Assist the CRM Manager in executing the Northern Europe B2B CRM strategy
✅ Help plan and schedule newsletter campaigns in 6 languages
✅ Collaborate with the Graphic Designer to create engaging content for newsletters
✅ Work closely with the Brand team and other departments to gather and implement content for the overall Wella CRM strategy
✅ Analyze newsletter performance metrics and suggest improvements
✅ Prepare briefings and translation files for newsletters and coordinate the translation process
✅ Contribute to creating an engaging #WellaFamily community
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and meet deadlines.
🎯 Required Qualifications
Education: Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
Experience: No relevant work experience required.
Required Skills:
- Basic understanding of Customer Relationship Management (CRM) systems and strategies
- Strong written and verbal communication skills in English
- Ability to analyze data and metrics to measure campaign performance
- Excellent organizational skills
- Ability to work effectively in a team environment
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Preferred Skills:
- Previous internship or work experience in marketing, eCommerce, or CRM
- Experience with graphic design tools or content creation for newsletters
- Ability to adapt to a fast-paced and dynamic work environment
- Strong customer-centric mindset
- Proficiency in additional languages relevant to Northern Europe
ASSUMPTION: While not required, previous experience in marketing, eCommerce, or CRM would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €2,000 - €2,500 per month (based on industry standards for marketing internships in the Netherlands)
Benefits:
- On-the-job training and professional development opportunities
- Access to Wella's employee discount program
- Flexible working hours and hybrid work arrangement
Working Hours: 40 hours per week, with flexible hours and the option to work remotely part-time
ASSUMPTION: The salary range is an estimate based on industry standards for marketing internships in the Netherlands. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wella is a leading global beauty company, specializing in hair care, styling, color, and nail care products for both consumers and professionals.
Company Size: Wella is a large company with over 10,000 employees worldwide, offering a dynamic and collaborative work environment.
Founded: Wella was founded in 1884 and has since grown into a global leader in the beauty industry.
Company Description:
- Wella is committed to empowering individuals to look, feel, and be their true selves through its portfolio of iconic brands, including Wella Professionals, Sebastian Professional, Nioxin, and ghd.
- The company operates in over 100 countries and has a strong presence in the Netherlands, with its headquarters in Rotterdam.
- Wella fosters a culture of innovation, collaboration, and sustainability, aiming to create a positive impact on both its employees and the communities it serves.
Company Specialties:
- Hair care and styling products
- Color and nail care products
- Professional hair care and education
- Beauty industry trends and insights
Company Website: http://us.wella.com
ASSUMPTION: Wella's large size and global presence offer interns the opportunity to work on international projects and gain exposure to diverse teams and cultures.
📊 Role Analysis
Career Level: Entry Level (Intern)
Reporting Structure: The Marketing Intern will report directly to the CRM Manager and work closely with the eCommerce Manager, Brand team, and other departments.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of remote work and on-site presence at the Wella office in Rotterdam.
Growth Opportunities:
- Potential full-time employment opportunities upon completion of the internship
- Access to professional development and training programs
- Exposure to various aspects of marketing, eCommerce, and CRM strategies
ASSUMPTION: This internship provides a unique opportunity for personal and professional growth within the beauty industry.
🌍 Location & Work Environment
Office Type: Wella's Rotterdam office is a modern and collaborative workspace, designed to foster creativity and innovation.
Office Location(s): Rotterdam, Netherlands
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant cultural scene, historic architecture, and bustling port.
- The city offers a high quality of life, with a diverse population, excellent public transportation, and a strong job market.
- Rotterdam is conveniently located near the Dutch-German border, making it an ideal base for exploring both countries.
Work Schedule: The Marketing Intern will work 40 hours per week, with flexible hours and the option to work remotely part-time.
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a healthy work-life balance, while still providing ample opportunity for collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the CRM Manager and eCommerce Manager
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to work effectively in a team
- Data analysis and problem-solving skills
- Cultural fit and alignment with Wella's values
- Adaptability and ability to thrive in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of CRM strategies and marketing principles in your application materials
- Showcase your creativity and attention to detail in your portfolio or examples of previous work
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Marketing, CRM, Data Analysis, Communication, Organization, Teamwork, Microsoft Office, Content Creation, Graphic Design, Ecommerce, Customer-Centric, Multilingual
ASSUMPTION: Wella's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Graphic design tools (e.g., Adobe Creative Suite or Canva)
- Email marketing platforms (e.g., Mailchimp or Campaign Monitor)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, and Wella may provide training to help the intern develop these skills.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Wella believes in empowering individuals to look, feel, and be their true selves
- Creativity: The company fosters a culture of innovation and encourages employees to think outside the box
- Collaboration: Wella values teamwork and collaboration, both internally and with external partners
- Sustainability: The company is committed to creating a positive impact on the environment and the communities it serves
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional team collaboration
- Focus on results and continuous improvement
- Flexible and adaptable approach to work
Self-Assessment Questions:
- Do you align with Wella's values, particularly empowerment and creativity?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have strong communication skills and the ability to work effectively in a team?
- Are you adaptable and able to thrive in a changing work environment?
ASSUMPTION: Cultural fit is crucial for success in this role, and Wella places a strong emphasis on finding candidates who align with its values and work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals
- Wella's fast-paced work environment may be overwhelming for candidates who prefer a more structured or slower-paced setting
- The role may involve working with tight deadlines and managing multiple stakeholders, which can be stressful at times
- The hybrid work arrangement may present challenges in terms of communication and collaboration, particularly for candidates who are not comfortable with remote work
ASSUMPTION: While these challenges can be overcome with strong organizational skills, adaptability, and effective communication, it is essential for candidates to be aware of the potential demands of the role and work environment.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to work on B2B CRM strategies and gain exposure to multiple departments within a global beauty company
- Wella's large size and global presence provide interns with access to international projects and diverse teams, which may not be available in smaller organizations
- This role is ideal for candidates interested in pursuing a career in marketing, eCommerce, or CRM, as it offers a broad range of responsibilities and growth opportunities
ASSUMPTION: While this role shares similarities with other marketing internships, its unique focus on B2B CRM strategies and global exposure sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and executing a CRM newsletter strategy for Wella's B2B online shop (Wellastore) and the full Wella Brand portfolio
- Creating engaging content for newsletters, including product launches, new technical features, ongoing campaigns, and online promotions
- Analyzing newsletter performance metrics and suggesting improvements to enhance campaign effectiveness
- Contributing to the creation of an engaging #WellaFamily community with CRM strategies
ASSUMPTION: These sample projects provide a glimpse into the responsibilities and deliverables associated with this role, giving candidates a better understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Wella CRM team currently, and how can this role contribute to addressing them?
- How does the CRM team collaborate with other departments, such as the Brand team and eCommerce team, to create engaging content and improve campaign performance?
- What opportunities are there for professional development and growth within the Wella Company, particularly for marketing and CRM professionals?
- How does Wella support work-life balance for its employees, particularly for those working in a hybrid or remote arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can the intern contribute to achieving these goals?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wella Company careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on marketing, CRM, data analysis, and communication
- Prepare a portfolio or examples of previous work that showcase your creativity, attention to detail, and ability to work effectively in a team
- Follow up with the Wella Company HR department one week after submitting your application to inquire about the status of your application
- If selected for an interview, research Wella's company culture, values, and recent projects to demonstrate your enthusiasm and preparation
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
