B

Marketing Intern

BMW Group
Full-time
On-site
Warsaw, Mazowieckie, Poland

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Intern

πŸ”Ή Company: BMW Group

πŸ”Ή Location: Warsaw, Mazowieckie, Poland

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 15, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting digital marketing activities for vehicle life cycle measures
  • Communicating with external agencies and internal departments
  • Maintaining the company website
  • Handling reporting and analysis of digital media activities
  • Gaining experience in an international environment

ASSUMPTION: This role is designed to provide practical marketing experience in a global automotive company, focusing on digital marketing and website management.

πŸ“‹ Key Responsibilities

βœ… Supporting digital marketing activities for campaign-related measures, covering awareness, consideration, and conversion on online channels

βœ… Steering external partners (agencies) and interfacing with internal partners (local offices and other departments)

βœ… Maintaining the company website and aligning projects with the team, agency, and internal departments

βœ… Handling various reportings and analysis of digital media activities (ad-hoc and periodical)

βœ… Performing daily tasks such as communication with the agency and internal departments, supporting running projects, and handling operational tasks in digital marketing and analytical tools (Adobe Analytics)

βœ… Supporting the invoicing process (SAP system)

ASSUMPTION: The responsibilities listed are typical for a marketing intern role in the automotive industry, with a focus on digital marketing and website management.

🎯 Required Qualifications

Education: Pursuing a degree in Business Studies or a related field with a focus in marketing/digital marketing

Experience: Relevant work experience during other internships or professional training

Required Skills:

  • Fluency in Polish and English
  • Advanced MS Office skills (especially Excel and PowerPoint)
  • Knowledge of marketing funnel, marketing channels, and analysis
  • Knowledge of Adobe Analytics and/or Google Analytics

Preferred Skills:

  • Availability for 35-40 hours per week (with the possibility to fit into your study schedule)

ASSUMPTION: The required qualifications are standard for an entry-level marketing intern position in the automotive industry.

πŸ’° Compensation & Benefits

Salary Range: The BMW Group offers a competitive salary for interns, with the exact amount depending on factors such as education level, skills, and experience. The average salary for a marketing intern in Poland is around PLN 3,500 - 5,000 per month (€750 - €1,100).

Benefits:

  • Fifteen months of paid internship
  • Coffee, tea & fruits
  • Challenging tasks in various business areas
  • Great chance to gain experience in an international environment
  • Team of enthusiastic people eager to share knowledge and best practices

Working Hours: Full-time (35-40 hours per week, flexible to fit your study schedule)

ASSUMPTION: The salary range is estimated based on industry standards for marketing interns in Poland. The benefits listed are typical for an internship at a large multinational corporation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The BMW Group is a leading global manufacturer of premium automobiles and motorcycles, as well as a provider of premium financial services. The automotive industry is highly competitive and dynamic, with a strong focus on innovation and sustainability.

Company Size: With over 159,000 employees worldwide, the BMW Group is a large corporation that offers a wide range of career opportunities and a diverse work environment.

Founded: The BMW Group was founded in 1916 and has a rich history in the automotive industry.

Company Description:

  • The BMW Group is committed to sustainability and responsible action, with a focus on long-term thinking and innovation
  • The company offers a wide range of products and services, including automobiles, motorcycles, and financial services
  • The BMW Group has a strong global presence, with production sites and sales networks in over 140 countries

Company Specialties:

  • Automotive
  • Information Technology
  • Data Science
  • Software Development
  • Artificial Intelligence
  • Data Security
  • Motorcycles
  • Financial Services
  • Mobility Services
  • Digital Services
  • IoT
  • Future of Mobility
  • Autonomous Driving
  • Connectivity
  • Sheer Driving Pleasure

Company Website: bmwgroup.com

ASSUMPTION: The BMW Group is a well-established and respected company in the automotive industry, with a strong commitment to sustainability and innovation.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The marketing intern will report directly to the marketing manager or a designated supervisor within the marketing department.

Work Arrangement: This is an on-site, full-time internship with flexible hours to accommodate the intern's study schedule.

Growth Opportunities:

  • Gain practical experience in digital marketing and website management
  • Develop communication and project management skills
  • Build a professional network within the automotive industry
  • Potential full-time employment opportunities after the internship

ASSUMPTION: This internship offers valuable experience and growth opportunities for individuals interested in pursuing a career in marketing, particularly in the automotive industry.

🌍 Location & Work Environment

Office Type: The BMW Group's Warsaw office is a modern, professional environment with a collaborative work culture.

Office Location(s): Warsaw, Mazowieckie, Poland

Geographic Context:

  • Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
  • The city is known for its rich history, vibrant culture, and diverse economy
  • Warsaw is an ideal location for individuals interested in experiencing city life in a dynamic European capital

Work Schedule: Full-time (35-40 hours per week, flexible to fit your study schedule)

ASSUMPTION: Warsaw offers a dynamic and vibrant work environment, with a rich cultural scene and numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Background check and offer extension

Key Assessment Areas:

  • Communication skills
  • Problem-solving abilities
  • Cultural fit
  • Technical skills (e.g., MS Office, Adobe Analytics, etc.)

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your enthusiasm for the automotive industry and the BMW Group
  • Prepare examples of your previous marketing or project management work

ATS Keywords: Digital Marketing, Website Maintenance, Reporting, Analysis, Communication, Project Management, Adobe Analytics, Google Analytics, MS Office, Excel, PowerPoint, Marketing Funnel, Marketing Channels

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's skills, experiences, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Adobe Analytics
  • Google Analytics
  • MS Office (Excel, PowerPoint)
  • SAP system

ASSUMPTION: The tools and technologies listed are commonly used in marketing and data analysis roles within the automotive industry.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer orientation
  • Responsibility
  • Fairness
  • Respect
  • Excellence

Work Style:

  • Collaborative
  • Innovative
  • Results-driven
  • Adaptable
  • Customer-focused

Self-Assessment Questions:

  • How do you demonstrate customer orientation in your daily life or work?
  • Can you provide an example of a time when you had to adapt to a significant change in your work environment?
  • How do you prioritize and manage multiple projects or tasks simultaneously?

ASSUMPTION: The BMW Group values a collaborative, innovative, and customer-focused work environment, with a strong emphasis on responsibility, fairness, and respect.

⚠️ Potential Challenges

  • Balancing internship responsibilities with academic coursework
  • Adapting to a fast-paced, dynamic work environment
  • Developing a strong understanding of the automotive industry and the BMW Group's products and services
  • Building effective communication and collaboration skills with diverse teams

ASSUMPTION: The challenges listed are common for entry-level marketing interns, particularly in a large, global corporation like the BMW Group.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other marketing internships in the automotive industry, with a focus on digital marketing and website management
  • However, the BMW Group offers a unique opportunity to gain experience in a global, premium automotive brand
  • Career paths after this internship may include full-time marketing positions within the BMW Group or other automotive companies

ASSUMPTION: This marketing intern role at the BMW Group offers valuable experience and growth opportunities compared to similar roles in the automotive industry.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote a new vehicle model
  • Analyzing website traffic and user behavior to optimize website design and functionality
  • Creating and presenting a report on market trends and competitor activities in the automotive industry

ASSUMPTION: The sample projects listed are typical for a marketing intern role in the automotive industry, focusing on digital marketing, website management, and market analysis.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this internship fit into the company's long-term marketing strategy?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?
  • What is the typical career path for marketing interns within the BMW Group?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and the company, as well as their eagerness to learn and grow.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your previous marketing or project management work
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.