📌 Core Information
🔹 Job Title: Marketing Intern
🔹 Company: Lawn Doctor of Rocky Mount-Wendell-Louisburg
🔹 Location: Rocky Mount, North Carolina
🔹 Job Type: Part-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: April 5, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site with flexible work from home options
🚀 Job Overview
Key aspects of this role include:
- Generating brand awareness and customer impressions through local marketing tactics
- Managing local Lawn Doctor Facebook page and engaging with followers
- Researching and attending local events to build brand awareness and generate leads
- Participating in weekly webinars to discuss local marketing efforts and interact with other team members
ASSUMPTION: This role is ideal for individuals with a strong work ethic, creativity, and a willingness to learn, as no previous marketing experience is required.
📋 Key Responsibilities
✅ Conducting guerilla marketing tactics such as door hanging, posting lawn signs, parking the van, and park-and-wave events
✅ Managing and creating engaging content for the local Lawn Doctor Facebook page
✅ Researching and attending local events to build brand awareness and generate leads
✅ Participating in weekly webinars to discuss local marketing efforts and interact with other team members
ASSUMPTION: This role requires a positive attitude, strong communication skills, and the ability to think outside the box.
🎯 Required Qualifications
Education: High school graduate
Experience: No marketing experience required; training will be provided.
Required Skills:
- Strong communication skills
- Friendly demeanor
- Creativity
- Positive attitude
- Willingness to learn
Preferred Skills:
- Previous marketing experience
- Social media management experience
ASSUMPTION: While not required, previous marketing or social media management experience would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $15-$20 per hour
Benefits:
- Bonus based on performance
- Free uniforms
- Training & development
Working Hours: Flexible, with a minimum of 20 hours per week
ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing internships in the Rocky Mount, North Carolina area.
📌 Applicant Insights
🔍 Company Context
Industry: Lawn care and pest control services
Company Size: Small, locally owned franchise
Founded: 1967 (corporate), 1996 (Rocky Mount-Wendell-Louisburg franchise)
Company Description:
- Lawn Doctor offers lawn care, pest control, and tree and shrub care services
- They provide customized treatment plans and eco-friendly solutions
- The company is committed to exceptional customer service and community involvement
Company Specialties:
- Lawn care services
- Pest control services
- Tree and shrub care services
Company Website: LawnDoctor.com
ASSUMPTION: Lawn Doctor of Rocky Mount-Wendell-Louisburg is a locally owned franchise, so some aspects of the company may differ from the corporate headquarters.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the franchise owner or marketing manager
Work Arrangement: On-site with flexible work from home options, allowing for a balance between in-person and remote work
Growth Opportunities:
- Learning and developing marketing skills
- Potential full-time employment opportunities
- Possibility of advancement to marketing manager or other leadership roles
ASSUMPTION: Growth opportunities may vary depending on the individual's performance, the company's needs, and the local market conditions.
🌍 Location & Work Environment
Office Type: Small, locally owned franchise office
Office Location(s): Rocky Mount, North Carolina
Geographic Context:
- Rocky Mount is a city in Nash and Edgecombe counties, North Carolina
- The city has a population of approximately 55,000 people
- Rocky Mount is known for its rich history, cultural attractions, and outdoor recreation opportunities
Work Schedule: Flexible, with a minimum of 20 hours per week; may include evenings and weekends for events and webinars
ASSUMPTION: The work schedule may vary depending on the individual's availability and the company's needs.
💼 Interview & Application Insights
Typical Process:
- Submit application through the provided link
- Phone or video screen with the hiring manager
- In-person or virtual interview with the franchise owner or marketing manager
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication skills
- Creativity and problem-solving abilities
- Enthusiasm and willingness to learn
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your creativity and problem-solving abilities through your application materials
- Prepare questions to ask the interviewer about the company, the role, and growth opportunities
ATS Keywords: Marketing Intern, Lawn Doctor, local marketing, social media management, event planning, customer engagement, guerilla marketing, brand awareness
ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, etc.)
- Event planning and management tools (e.g., Eventbrite, Meetup)
- Webinar platforms (e.g., Zoom, GoToWebinar)
ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Excellence
Work Style:
- Creative and innovative
- Results-driven
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong customer focus and a commitment to exceptional service?
- Are you able to work collaboratively and adapt to different situations?
- Do you have a creative and innovative mindset, with a willingness to learn and grow?
ASSUMPTION: Lawn Doctor values individuals who are customer-focused, collaborative, and committed to excellence in their work.
⚠️ Potential Challenges
- Working outdoors in various weather conditions for guerilla marketing tactics
- Balancing multiple responsibilities and tasks simultaneously
- Adapting to a flexible work schedule, including evenings and weekends
- Meeting performance-based bonus requirements
ASSUMPTION: These challenges can be overcome with a positive attitude, strong work ethic, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Marketing Coordinator: More experienced and focuses on strategic planning and execution
- Social Media Manager: Specializes in managing and growing social media presence
- Event Coordinator: Primarily responsible for planning and executing events
ASSUMPTION: This role offers a unique blend of marketing, social media, and event planning responsibilities, making it distinct from other similar roles.
📝 Sample Projects
- Creating and implementing a local Facebook marketing campaign
- Planning and executing a community event to generate brand awareness and leads
- Developing and presenting a weekly webinar on local marketing efforts
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role support the company's overall marketing strategy?
- What opportunities are there for growth and development in this role?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions to ask the interviewer about the company, the role, and growth opportunities
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
