Brand Marketing Intern

📌 Core Information

🔹 Job Title: Brand Marketing Intern

🔹 Company: Mast-Jägermeister US

🔹 Location: White Plains, New York, United States

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting brand marketing efforts for a leading premium spirits company
• Gaining practical experience in brand building, campaign strategy, and consumer engagement
• Collaborating with cross-functional teams to plan and execute activations
• Analyzing activation performance and providing data-driven insights
• Presenting recommendations to key internal stakeholders

ASSUMPTION: This internship is designed to provide a well-rounded introduction to brand marketing within the beverage alcohol industry, offering hands-on experience and the opportunity to work with senior leadership.

📋 Key Responsibilities

✅ Lead the creation of a comprehensive brand activation calendar

✅ Conduct research on industry trends, holidays, and consumer behavior

✅ Perform a competitive audit of key brands in the beverage/alcohol space

✅ Collaborate with cross-functional teams to align on campaigns and milestones

✅ Support brainstorming and planning of activations across multiple channels

✅ Analyze current activation performance and contribute ideas for improvement

✅ Present activation calendar recommendations to key internal stakeholders

✅ Support digital team in finding and recommending relevant social media trends

✅ Assist Brand Marketing team on ad hoc projects

ASSUMPTION: The intern will be expected to work independently on assigned projects but will also collaborate with various teams to ensure alignment and successful execution of activations.

🎯 Required Qualifications

Education: Currently enrolled in or recent graduate from a university with a major in Marketing, Communications, Business, or a related field

Experience: No prior professional experience required

Required Skills:

• Strong interest in brand building, storytelling, and campaign strategy
• Creative thinker with a pulse on pop culture, trends, and consumer engagement tactics
• Self-motivated with a desire to learn and grow
• Excellent organizational skills with attention to detail
• Strong interpersonal and communication skills
• Collaborative team player
• Ability to maintain high standards of confidentiality
• Proficient in Microsoft Office (Word, Excel, PowerPoint)

Preferred Skills:

• Previous experience in brand marketing or a related field
• Fluency in a second language

ASSUMPTION: While not explicitly stated, having a strong interest in the beverage alcohol industry and an understanding of its unique marketing landscape would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $25 per hour (up to 34 hours per week)

Benefits:

• Highly competitive hourly rate

Working Hours: Up to 34 hours per week

ASSUMPTION: The salary range provided is competitive for an entry-level internship in the marketing field, considering the industry and location.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 51-200 employees

Founded: 1972 (as Sidney Frank Importing Co., now a subsidiary of Mast-Jägermeister US)

Company Description:

• Mast-Jägermeister US is a leading premium spirits maker, focusing on brand building and innovative marketing
• The company is a subsidiary of Mast-Jägermeister SE of Germany and has been successfully selling the world-famous herbal liqueur, Jägermeister, for over 80 years
• Mast-Jägermeister US has a network of distributors and brokers throughout the United States and encourages a forward-thinking approach to quality brand building

Company Specialties:

• Brand building and storytelling
• Campaign strategy and execution
• Consumer engagement and market research

Company Website: http://mastjagermeisterus.com/

ASSUMPTION: Mast-Jägermeister US is a well-established company with a strong brand and a focus on innovative marketing strategies, providing an excellent environment for an intern to gain practical experience.

📊 Role Analysis

Career Level: Intern (Entry Level)

Reporting Structure: The intern will report directly to the Brand Marketing team and collaborate with various cross-functional teams

Work Arrangement: Hybrid (On-site and Remote) - Ability to work in the HQ White Plains office and remotely

Growth Opportunities:

• Potential full-time employment opportunities after the internship, depending on performance and business needs
• Exposure to senior leadership and various departments, fostering professional network development
• Hands-on experience in brand marketing, contributing to a strong professional portfolio

ASSUMPTION: This internship offers valuable growth opportunities, including the potential for full-time employment, exposure to senior leadership, and the chance to build a professional network within the industry.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and Remote)

Office Location(s): 10 Bank Street, White Plains, NY 10606, US

Geographic Context:

• White Plains is a city in Westchester County, New York, with a population of approximately 59,000
• The city is located about 30 miles north of New York City, offering easy access to urban amenities while maintaining a suburban feel
• White Plains has a diverse economy, with significant employment in industries such as healthcare, finance, and retail

Work Schedule: Up to 34 hours per week, with a flexible schedule that may include evenings and weekends, depending on activation events

ASSUMPTION: The hybrid work arrangement offers flexibility, allowing the intern to balance on-site collaboration with remote work, while the location provides access to both suburban and urban environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Brand Marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Cultural fit and alignment with company values
• Problem-solving skills and creativity
• Communication and interpersonal skills
• Understanding of brand marketing principles and consumer engagement

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences, demonstrating your interest in brand marketing and the beverage alcohol industry
• Prepare examples of previous projects or campaigns that showcase your creativity and strategic thinking
• Research the company and its products to show your enthusiasm and understanding of the brand

ATS Keywords: Brand Building, Campaign Strategy, Consumer Engagement, Marketing Intern, Beverage Alcohol Industry, Activation Calendar, Research, Collaboration, Data Analysis

ASSUMPTION: The application process will focus on assessing the candidate's cultural fit, creativity, communication skills, and understanding of brand marketing principles, with a strong emphasis on relevant experiences and projects.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or similar)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Market research and data analysis tools (e.g., Google Trends, Nielsen, IRI, or similar)

ASSUMPTION: The intern will be expected to use common office software and project management tools, as well as social media platforms and market research tools to support their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Passion for the brand and the industry
• Integrity and accountability

Work Style:

• Self-motivated and proactive
• Adaptable and flexible
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do you stay up-to-date with pop culture trends and consumer behavior?
• Can you provide an example of a successful brand activation campaign and explain what made it effective?
• How do you approach working collaboratively with cross-functional teams to achieve common goals?

ASSUMPTION: Mast-Jägermeister US values innovation, collaboration, and passion for the brand and industry, seeking candidates who align with these principles and possess strong communication and interpersonal skills.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to the unique marketing landscape of the beverage alcohol industry
• Balancing on-site and remote work responsibilities
• Developing a deep understanding of the brand and its target audience

ASSUMPTION: While this internship offers valuable experience and growth opportunities, it may also present challenges related to project management, industry-specific marketing, work arrangement, and brand understanding.

📈 Similar Roles Comparison

• Compared to other marketing internships, this role offers more responsibility and autonomy in creating and presenting a brand activation calendar
• Unlike some other internships, this position requires a strong understanding of the beverage alcohol industry and its unique marketing landscape
• This internship provides an opportunity to work with senior leadership and various departments, fostering professional network development

ASSUMPTION: This internship stands out from other marketing internships due to its focus on brand activation calendar creation, industry-specific marketing, and professional network development opportunities.

📝 Sample Projects

• Develop a comprehensive brand activation calendar for a quarter, including key seasonal, cultural, and brand-specific moments
• Conduct a competitive audit of three key brands in the beverage/alcohol space, analyzing their approach to activations, partnerships, and cultural moments
• Create a social media campaign targeting a specific consumer segment, demonstrating an understanding of the brand's target audience and consumer engagement tactics

ASSUMPTION: These sample projects are designed to provide the intern with practical experience in brand marketing, campaign strategy, and consumer engagement, aligning with the key responsibilities of the role.

❓ Key Questions to Ask During Interview

• How does the Brand Marketing team collaborate with other departments to ensure consistent brand messaging and activation strategies?
• What opportunities exist for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What are the most rewarding and challenging aspects of working in brand marketing for the beverage alcohol industry?
• How does the company measure the success of its brand activation campaigns, and what key performance indicators (KPIs) are used?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, professional development opportunities, work-life balance, industry-specific marketing challenges, and performance measurement strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, demonstrating your interest in brand marketing and the beverage alcohol industry
• Prepare examples of previous projects or campaigns that showcase your creativity and strategic thinking
• Research the company and its products to show your enthusiasm and understanding of the brand
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.