Marketing Intern

📌 Core Information

🔹 Job Title: Marketing Intern – Field & Social Media (Paid)

🔹 Company: HomeSmiles

🔹 Location: Charleston & Mount Pleasant, SC (Local travel required)

🔹 Job Type: Part-Time / Internship (Flexible schedule)

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (Remote, In-office, Field work)

🚀 Job Overview

Key aspects of this role include:

• Growing brand awareness through content creation, social media management, and field marketing
• Collaborating directly with the business owner to achieve local brand growth
• Working remotely, in-office, and on-site to capture engaging media and promote the brand
• Supporting grassroots marketing efforts through networking events and local promotions

ASSUMPTION: This role is ideal for marketing or communications students, aspiring content creators, or creatives looking to build a portfolio while gaining real-world experience.

📋 Key Responsibilities

✅ Manage social media platforms (Instagram, Facebook, Google, etc.) to engage followers, create buzz, and drive interest in the HomeSmiles brand

✅ Use PromoRepublic to schedule and organize social media posts, ensuring consistent, on-brand content across platforms

✅ Distribute door hangers in local neighborhoods to generate leads

✅ Capture high-quality photos and videos on job sites to showcase services and brand personality

✅ Create short-form video content (Reels, Stories, TikToks, etc.) to highlight services and brand personality

✅ Monitor social media engagement and report insights or suggestions for improvement

✅ Help manage and maintain the brand voice and online reputation

✅ Follow up with customers to request and encourage positive Google reviews

✅ Attend business networking events to promote the brand and build local awareness

ASSUMPTION: This role requires strong attention to detail, creativity, and the ability to work independently, as well as reliable transportation for field work.

🎯 Required Qualifications

Education: Pursuing or recently graduated with a degree in Marketing, Communications, Business, or a related field

Experience: Previous experience with major social media platforms and marketing tools (e.g., Canva, CapCut, PromoRepublic)

Required Skills:

• Experience with major social media platforms (Instagram, Facebook, Google, TikTok, etc.)
• Strong attention to detail and creativity
• Ability to work independently
• Reliable transportation for field work
• Interest in marketing, media, business, or entrepreneurship

Preferred Skills:

• Previous marketing or content creation experience
• Familiarity with local Charleston or Mount Pleasant area

ASSUMPTION: While not required, previous marketing or content creation experience would be an asset in this role.

💰 Compensation & Benefits

Salary Range: $15–$18/hour, depending on experience

Benefits:

• Performance bonuses
• Flexible schedule
• Free uniforms
• Training & development
• Opportunity for advancement

Working Hours: Flexible, with a target of 20 hours per week

ASSUMPTION: The salary range is based on the provided information and industry standards for entry-level marketing internships in the Charleston, SC area.

📌 Applicant Insights

🔍 Company Context

Industry: Home services and property maintenance

Company Size: Rapidly expanding national brand with over 50 franchise locations

Founded: Not specified, but growing rapidly

Company Description:

• HomeSmiles is a trusted property maintenance company serving homeowners, property managers, HOAs, and commercial facilities
• Offers bundled, preventive maintenance services in a single, efficient visit
• Services include gutter cleaning, dryer vent cleaning, window washing, pressure washing, and over a dozen other essential maintenance tasks

Company Specialties:

• Property maintenance
• Home services
• Brand growth and marketing

Company Website: homesmiles.com

ASSUMPTION: HomeSmiles is a growing company with a focus on providing quality property maintenance services and expanding its brand presence.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: Reports directly to the business owner

Work Arrangement: Hybrid role – remote, in-office, and field work

Growth Opportunities:

• Potential long-term opportunity within the company
• Real marketing experience for the resume
• Flexible hours to work around summer travel, class, or other commitments

ASSUMPTION: This role offers growth opportunities for the right candidate, including real-world marketing experience and the potential for long-term employment.

🌍 Location & Work Environment

Office Type: Hybrid (Remote, In-office, Field work)

Office Location(s): Charleston & Mount Pleasant, SC

Geographic Context:

• Charleston, SC: A historic city with a vibrant arts and culture scene, known for its beautiful architecture and coastal location
• Mount Pleasant, SC: A suburban town near Charleston with a mix of urban and rural environments, offering a more laid-back atmosphere

Work Schedule: Flexible, with a target of 20 hours per week

ASSUMPTION: The work environment for this role is flexible, with a mix of remote, in-office, and field work, allowing for a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the business owner
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Social media management skills
• Creativity and attention to detail
• Ability to work independently
• Interest in marketing and brand growth

Application Tips:

• Highlight relevant social media experience and any marketing or content creation projects
• Tailor your resume and cover letter to emphasize skills and experiences related to the role
• Prepare examples of your work, such as social media posts, photos, or videos, to showcase your creativity and skills

ATS Keywords: Social media management, content creation, marketing, brand awareness, attention to detail, creativity, independent work, networking, customer engagement, brand voice, online reputation, Google reviews

ASSUMPTION: The application process for this role may involve multiple stages, including an initial screen, interview with the hiring manager, and a final interview with the business owner.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Google, TikTok, etc.)
• PromoRepublic (social media scheduling tool)
• Canva (graphic design tool)
• CapCut (video editing tool)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required, as training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and excellence
• Growth and innovation

Work Style:

• Independent and self-motivated
• Creative and detail-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have experience managing social media platforms and creating engaging content?
• Are you comfortable working independently and in a hybrid work environment?
• Do you have a strong attention to detail and a creative mindset?

ASSUMPTION: HomeSmiles values candidates who are customer-focused, quality-driven, and committed to growth and innovation, as well as those who can work independently and adapt to a flexible work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and creating engaging content consistently
• Balancing remote, in-office, and field work responsibilities
• Adapting to a growing and evolving company culture
• Meeting performance expectations and bonus criteria

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other marketing internships in its focus on field marketing and grassroots promotional efforts
• Industry-specific context: The home services industry is competitive and requires a strong brand presence to attract and retain customers
• Career path comparison: This role can lead to long-term opportunities within the company, including potential full-time employment

ASSUMPTION: While this role shares similarities with other marketing internships, its focus on field marketing and grassroots promotional efforts sets it apart and offers unique growth opportunities.

📝 Sample Projects

• Creating a social media campaign to promote a new service offering
• Designing and distributing door hangers to generate leads in a target neighborhood
• Capturing and editing before/after photos and videos to showcase the brand's services and quality of work

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may be responsible for in this role and to showcase their skills and creativity.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's overall marketing strategy and brand growth plans?
• What opportunities are there for professional development and growth within the company?
• What is the typical career path for someone in this role, and what are the potential long-term opportunities?
• What is the company culture like, and how does this role contribute to maintaining a positive work environment?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your work, such as social media posts, photos, or videos, to showcase your creativity and skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.