🔹 Job Title: Marketing Intern
🔹 Company: Goodyear
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role is primarily focused on data management and analysis, with a significant emphasis on Excel skills. It provides an opportunity for students or recent graduates to gain practical experience in market research and data analysis within the automotive industry.
✅ Check the data accuracy of various types in the Apora file
✅ Pull out data from Apora file and fill in the template for Rvs4C analysis
✅ Calculate OE industry size based on actual and forecast data
✅ Prepare data to support Online/Offline tracking report analysis
✅ Collect competitor information
✅ Assist with ad-hoc data requests
ASSUMPTION: While the role is primarily data-focused, there may be opportunities to contribute to other marketing tasks or projects as the internship progresses.
Education: Junior students or first-year graduate students are preferred
Experience: No prior experience required
Required Skills:
Preferred Skills:
ASSUMPTION: While the role requires specific Excel skills, there is room for candidates to develop other relevant skills throughout the internship.
Salary Range: Industry standard for marketing internships in Shanghai is approximately CNY 6,000 - 8,000 per month. This role is likely to fall within this range, given the experience level and location.
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for part-time arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in Shanghai. Actual compensation may vary and should be confirmed with the employer.
Industry: Goodyear is a multinational tire manufacturing company, operating in the automotive industry.
Company Size: Goodyear has over 74,000 employees worldwide, making it a large corporation with significant resources and opportunities for growth.
Founded: Goodyear was founded in 1898 and has since grown to become one of the world's largest tire manufacturers.
Company Description:
Company Specialties:
Company Website: https://www.goodyear.com/corporate
ASSUMPTION: Goodyear's extensive global presence and commitment to innovation provide interns with a unique opportunity to gain experience in a dynamic and forward-thinking environment.
Career Level: This role is an entry-level position, ideal for students or recent graduates seeking to gain practical experience in market research and data analysis.
Reporting Structure: The intern will report directly to the talent acquisition representative, Joa Xu.
Work Arrangement: The internship requires a commitment of at least 3 days per week for a minimum of 6 months, with the possibility of extension or conversion to a full-time position.
Growth Opportunities:
ASSUMPTION: While this role is primarily focused on data analysis, there may be opportunities for the intern to contribute to other marketing tasks or projects, providing a well-rounded experience.
Office Type: On-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the intern's performance.
Office Location(s): 28F, 989 Changle Road, Shanghai, Shanghai 200031, CN
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexibility for part-time arrangements
ASSUMPTION: The work environment at Goodyear's Shanghai office is likely to be collaborative, multicultural, and fast-paced, reflecting the company's global presence and commitment to innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Excel, data accuracy, data preparation, analysis, competitor information collection, English reading, English writing
ASSUMPTION: The application process for this role is likely to be competitive, given the company's global reputation and the internship's potential for growth and development. Applicants should emphasize their relevant skills and experiences in their application materials and prepare thoroughly for the interview process.
ASSUMPTION: The tools and technologies required for this role are primarily focused on data analysis and market research. Familiarity with these tools and a willingness to learn new ones will be essential for success in this position.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Goodyear values a diverse and inclusive work environment, and candidates who demonstrate a strong cultural fit and alignment with the company's values will be well-positioned for success in this role.
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges. Candidates should be prepared to overcome these challenges and demonstrate a strong commitment to their work.
ASSUMPTION: While this role shares similarities with other marketing internships in the automotive industry, its focus on data analysis and market research sets it apart and provides a unique opportunity for candidates to gain valuable experience in these areas.
ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role. The actual projects and tasks assigned may vary depending on the company's needs and the intern's skills and experiences.
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.