📌 Core Information
🔹 Job Title: Marketing Intern (AI Software Products)
🔹 Company: Razer Inc.
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-Time, Internship
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Exposure to B2B and software marketing for AI-driven products
- Content creation and copywriting for various platforms
- Market research and analysis of industry trends
- Event planning and execution
- Cross-functional team collaboration
ASSUMPTION: This role is ideal for recent graduates or students pursuing a degree in Marketing, Communications, Business, or a related field, with an interest in AI technology and software products.
📋 Key Responsibilities
✅ Assist in analyzing industry trends, competitive landscape, and user behavior specific to AI-driven software products and AI gaming
✅ Support the development of content briefs and marketing assets, including product pages, blog articles, and social media captions
✅ Participate in end-to-end marketing initiatives, from ideation to execution and post-mortem analysis
✅ Help maintain brand consistency across all digital touchpoints, from social to B2B websites, especially for new AI software rollouts
✅ Generate and maintain weekly reports on marketing content and event updates, as well as social calendar
✅ Work with product managers, designers, global marketing team (GMK), and other stakeholders to align on messaging and campaign rollouts
ASSUMPTION: The role may involve some weekend work or flexible hours to support event planning and execution.
🎯 Required Qualifications
Education: Currently pursuing or recently completed a degree in Marketing, Communications, Business, Computer Science, or a related field
Experience: None specified, but relevant coursework or projects are a plus
Required Skills:
- Strong written communication skills with a good command of tone, voice, and grammar
- Interest in artificial intelligence, software products, or gaming technology
- Analytical mindset with basic understanding of digital metrics (e.g., CTR, impressions, bounce rate)
- Proficiency in tools such as Excel/Google Sheets, PowerPoint/Slides, and familiarity with marketing platforms (e.g., Google Analytics, HubSpot)
Preferred Skills:
- Familiarity with marketing automation tools and CRM systems
- Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Knowledge of SEO best practices
ASSUMPTION: While not explicitly stated, having a portfolio of content or campaign work may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: SGD 3,000 - 4,000 per month (Estimated, based on industry standards for entry-level marketing internships in Singapore)
Benefits:
- Mentorship from seasoned marketers and product leaders
- Fun, fast-paced work environment at the cutting edge of gaming and technology
- Opportunity to build a portfolio of content and campaign work
Working Hours: Full-time (40 hours/week), with some flexibility for event planning and execution
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Singapore. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Computers and Electronics Manufacturing, specializing in gaming hardware, software, and services
Company Size: 1,001-5,000 employees (Global), with a significant presence in Singapore
Founded: 2005, with a rich history in the gaming industry and a strong global brand
Company Description:
- Razer is a global lifestyle brand for gamers, with a strong focus on hardware, software, and services
- The company is known for its award-winning gaming peripherals, Blade gaming laptops, and software ecosystem, including Razer Synapse, Razer Chroma, and Razer Cortex
- Razer also offers services such as Razer Gold (a virtual credit service for gamers) and Razer Fintech (a digital payment network in SE Asia)
Company Specialties:
- Gaming peripherals and systems
- Software ecosystems
- Internet of things
- Android and iOS development
- Wearable and audio products
- Consumer electronics
- Home entertainment
- Virtual reality
- Open source and x86 development
- Windows driver and management (WDM)
Company Website: razer.com
ASSUMPTION: Razer's strong brand and global presence provide an excellent opportunity for interns to gain valuable experience and exposure in the gaming industry.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and learning
Reporting Structure: This role reports to the Marketing Manager for AI Software Products
Work Arrangement: On-site, with some flexibility for remote work during events or campaigns
Growth Opportunities:
- Potential full-time employment after the internship, based on performance
- Exposure to various aspects of marketing, allowing interns to explore different career paths
- Mentorship from experienced marketers and product leaders
ASSUMPTION: This internship provides a unique opportunity for recent graduates or students to gain practical experience in marketing and develop their skills in a fast-paced, innovative environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): One-north Crescent, Singapore
Geographic Context:
- Singapore is a multicultural city-state with a strong focus on technology and innovation
- The one-north district is a hub for technology, media, and design companies
- Singapore offers a high quality of life, with excellent public transportation, education, and healthcare systems
Work Schedule: Full-time (40 hours/week), with some flexibility for event planning and execution
ASSUMPTION: The one-north location provides easy access to public transportation, shopping, dining, and entertainment options, making it an attractive work environment for interns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager for AI Software Products
- Final round interview with the Marketing Director or another senior team member
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly
- Understanding of marketing principles and digital metrics
- Creativity and problem-solving skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include any relevant coursework, projects, or portfolio pieces that demonstrate your marketing skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
ATS Keywords: Marketing Intern, AI Software Products, Content Creation, Copywriting, Market Research, Event Planning, Branding, Marketing Reporting, Cross-Team Collaboration, Analytical Skills, Digital Metrics, Gaming Technology, Software Products
ASSUMPTION: Razer's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the intern and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Analytics
- HubSpot (or similar marketing automation platform)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Interns will receive training and support to develop their skills in these areas.
👔 Cultural Fit Considerations
Company Values:
- Gamers at heart
- Innovative and bold
- Passionate and determined
- United and inclusive
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you have a passion for gaming and a deep understanding of the gaming community?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you have strong communication skills and the ability to work effectively with diverse teams?
- Are you proactive, self-motivated, and able to take initiative in a rapidly changing environment?
ASSUMPTION: Razer's company culture is centered around its passion for gaming and commitment to innovation, with a strong emphasis on collaboration, creativity, and data-driven decision-making.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines and multiple priorities
- Adapting to a dynamic and ever-changing industry, with a focus on emerging technologies
- Balancing multiple responsibilities and projects, with a focus on event planning and execution
- Working with diverse teams, with a range of skills, experiences, and backgrounds
ASSUMPTION: These challenges are inherent to the fast-paced, innovative nature of Razer's business and provide opportunities for interns to develop their skills and grow professionally.
📈 Similar Roles Comparison
- This role is unique in its focus on AI software products, providing interns with exposure to cutting-edge technology and emerging markets
- Compared to other marketing internships, this role offers a broader range of responsibilities and opportunities for growth and learning
- Career paths in this role may include specializations in AI software marketing, product management, or brand management
ASSUMPTION: This role offers a unique opportunity for interns to gain experience in a rapidly growing and innovative field, with a strong focus on emerging technologies and markets.
📝 Sample Projects
- Developing a content marketing strategy for a new AI software product launch
- Conducting market research and competitive analysis for an upcoming gaming event
- Creating and executing a social media campaign to promote a Razer product or service
ASSUMPTION: These sample projects are designed to provide interns with a well-rounded marketing experience, with a focus on strategy, execution, and analysis.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for AI software products?
- What opportunities are there for growth and learning in this role, and within the company more broadly?
- How does Razer support the professional development and growth of its interns?
- What is the typical career path for someone in this role, and what opportunities are there for advancement?
ASSUMPTION: These questions are designed to help interns better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
- If selected for an interview, be prepared to discuss your understanding of AI technology, software products, and gaming technology
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
