Marketing Intern - EMEA

📌 Core Information

🔹 Job Title: Marketing Intern - EMEA

🔹 Company: TOMS

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting the EMEA Marketing Team in Social Media, PR, Brand, and Wholesale marketing management
• Managing assets, crafting copy, and engaging with social media communities
• Contributing to brand, PR, and wholesale marketing strategies
• Gaining hands-on experience in a social enterprise balancing brand, commerciality, and purpose

ASSUMPTION: This role is ideal for students seeking practical marketing experience in a purpose-driven company, with a focus on brand management, content creation, and community engagement.

📋 Key Responsibilities

✅ Managing and updating assets for PR, Wholesale, and Distributors

✅ Crafting compelling copy for various channels and platforms

✅ Developing and executing social media content calendars

✅ Supporting PR communications and influencer programs

✅ Creating reports for campaign recaps, brainstorm sessions, and strategy planning

✅ Maintaining up-to-date PR calendars and Sell Through decks

✅ Engaging with social media communities and managing social media platforms

ASSUMPTION: The intern will be expected to work independently and collaboratively, demonstrating strong organizational skills, attention to detail, and creative thinking.

🎯 Required Qualifications

Education: HBO/WO student (e.g., Communication, Marketing, Fashion, Branding)

Experience: No professional experience required

Required Skills:

• Fluent in English (both written and spoken)
• Strong analytical and problem-solving skills
• Excellent organizational skills and attention to detail
• Creativity and ability to think critically

Preferred Skills:

• Fluency in a second language
• Experience with social media management tools
• Knowledge of the fashion or retail industry

ASSUMPTION: Candidates should be proactive, flexible, and eager to learn, with a strong interest in marketing and social media.

💰 Compensation & Benefits

Salary Range: €500 - €700 per month (based on market conditions for internships in the Netherlands)

Benefits:

• 5- or 6-month internship (32 to 40 hours per week)
• Start date: September 2025 (flexible)
• 2 vacation days per month based on 40 hours
• Hybrid working arrangement (2 days on-site, 3 days remote)
• Internship allowance (confirm market conditions)
• Ambitious and international working environment at the EMEA office in Amsterdam

Working Hours: 32 to 40 hours per week, with flexible working hours

ASSUMPTION: The salary range is an estimate based on market conditions for internships in the Netherlands. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 201-500 employees (EMEA office: 765 employees globally)

Founded: 2006, with the EMEA office established in Amsterdam

Company Description:

• TOMS is a retail and lifestyle brand offering shoes, apparel, and accessories for men, women, and children
• Known for its iconic Alpargata slip-on shoes and commitment to social responsibility
• TOMS operates on a one-for-one business model, donating a portion of profits to support children's education, health, and well-being

Company Specialties:

• Social responsibility and social entrepreneurship
• Retail and fashion
• Shoes, apparel, and accessories
• Wholesale and giving
• Impact and community

Company Website: https://www.toms.com

ASSUMPTION: TOMS is a purpose-driven company that prioritizes social responsibility and community impact alongside its retail operations.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the EMEA Marketing Manager

Work Arrangement: Hybrid (2 days on-site at the EMEA office in Amsterdam, 3 days remote)

Growth Opportunities:

• Potential full-time employment after the internship, depending on performance and business needs
• Exposure to various aspects of marketing and the opportunity to contribute to strategic planning
• Networking and learning opportunities within the EMEA office and the global TOMS team

ASSUMPTION: This internship offers a unique opportunity for students to gain practical marketing experience in a purpose-driven company and potentially grow their career within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with an international team

Office Location(s): TOMS EMEA BV, Danzigerkade 9 C, Amsterdam, 1013 AP, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong fashion and retail industry
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Amsterdam is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Monday to Friday, with flexible working hours (32 to 40 hours per week)

ASSUMPTION: The hybrid work arrangement allows interns to balance on-site collaboration with the flexibility of remote work, fostering a productive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• In-person or virtual interview with the EMEA Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with TOMS' values and mission
• Communication and language skills
• Problem-solving and analytical skills
• Creativity and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of TOMS' brand and commitment to social responsibility
• Prepare questions to ask the interviewer about the role, the team, and the company

ATS Keywords: Marketing Intern, EMEA, Social Media, PR, Brand, Wholesale, Distributors, Asset Management, Content Creation, Community Engagement

ASSUMPTION: TOMS uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the role. The intern will receive training and support to use these tools effectively.

👔 Cultural Fit Considerations

Company Values:

• One for One: TOMS' commitment to giving back and supporting communities
• Inspire: Encouraging creativity, innovation, and continuous learning
• Integrity: Acting with honesty, transparency, and accountability

Work Style:

• Collaborative and team-oriented, with a focus on open communication and idea-sharing
• Adaptable and flexible, with a willingness to take on new challenges and learn quickly
• Results-driven, with a strong work ethic and commitment to excellence

Self-Assessment Questions:

• How do you embody TOMS' One for One philosophy in your daily life or previous experiences?
• Describe a time when you had to adapt to a new situation or challenge, and how you handled it?
• How do you approach setting and achieving goals, and how do you measure your success?

ASSUMPTION: TOMS values candidates who align with their mission and values, demonstrating a strong commitment to social responsibility and a collaborative work style.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities in a fast-paced, dynamic work environment
• Adapting to a hybrid work arrangement, with a mix of on-site and remote work
• Managing expectations and delivering high-quality work within a limited time frame
• Navigating a large, international organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing internships, this role offers a unique focus on social responsibility and giving back
• TOMS' EMEA office provides an international work environment with diverse teams and perspectives
• This internship offers the opportunity to contribute to strategic planning and decision-making processes

ASSUMPTION: This role stands out from other marketing internships due to its focus on social responsibility and the opportunity to work in an international, purpose-driven company.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Creating a comprehensive brand style guide for TOMS' EMEA region
• Conducting market research and analyzing data to inform marketing strategies and tactics

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the intern, showcasing the diverse and dynamic nature of the role.

❓ Key Questions to Ask During Interview

• How does this internship fit into TOMS' overall marketing strategy and goals for the EMEA region?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does TOMS support the professional development and growth of its interns?
• What are the most rewarding and challenging aspects of working at TOMS, according to current employees?
• How does TOMS measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the role, the team, and the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.