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Marketing Intern, Fall 2025

Southern Tide
Full-time
On-site
United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Intern, Fall 2025

πŸ”Ή Company: Southern Tide

πŸ”Ή Location: Greenville, SC - Southern Tide Headquarters

πŸ”Ή Job Type: Full-Time Intern

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the marketing team through administrative duties and product-related tasks
  • Gaining exposure to e-commerce and marketing processes
  • Assisting with various marketing functions
  • Working in a fast-paced, dynamic environment
  • Contributing to the growth and success of a well-established, coastal lifestyle brand

ASSUMPTION: This role is ideal for students currently enrolled in marketing, business, or a similar degree, seeking real-world experience in the retail apparel industry.

πŸ“‹ Key Responsibilities

βœ… Supporting Sales meeting preparation, including assembling gift bags, tracking marketing samples, set-up/take down, and updating framed images

βœ… Assisting with the June studio shoot by selecting and organizing samples, aiding in the creation of the shot list, managing in-studio steaming, and undertaking various responsibilities throughout the week

βœ… Providing onsite support by efficiently organizing the sample closet and assisting with all shipping needs

βœ… Thoroughly proofreading and color correcting the consumer catalog

βœ… Updating blog posts with innovative ideas, reflective of the Southern Tide brand

βœ… Proofreading the copy and meticulously reviewing the site to identify and address any inconsistencies or updates

βœ… Converting CADs to PNGs for line books, while also providing support in crafting product descriptions and ensuring the accuracy of the proofing process for line books

βœ… Assisting in UGC content creation and implementation

βœ… Assisting with creating and editing marketing materials, including organizing Dropbox imagery

βœ… Assisting with organic social media content

βœ… Assisting with Southern Tide's ambassador program

βœ… Assisting and participating in marketing functions as needed

ASSUMPTION: The responsibilities listed above are subject to change based on the team's needs and the intern's skills and interests.

🎯 Required Qualifications

Education: Currently enrolled in marketing, business, or a similar degree

Experience: No prior experience required, but relevant coursework or projects are a plus

Required Skills:

  • Self-motivated with attention to detail
  • Extremely reliable and driven
  • Excellent verbal, written, and interpersonal communication skills
  • Ability to execute quickly with a high level of grit

Preferred Skills:

  • Previous marketing or retail experience
  • Familiarity with the Southern Tide brand
  • Proficiency in Adobe Creative Suite

ASSUMPTION: While not required, previous marketing or retail experience and familiarity with the Southern Tide brand may provide a competitive edge.

πŸ’° Compensation & Benefits

Salary Range: $15 - $18 per hour (based on industry standards for entry-level marketing interns in Greenville, SC)

Benefits:

  • Paid internship
  • Flexible hours
  • Amazing product discounts

Working Hours: Full-time hours are preferred, but hours are flexible

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and the company's budget.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail Apparel and Fashion. Southern Tide is a well-established brand inspired by all things coastal, offering classic, authentic apparel built with a purpose.

Company Size: 51-200 employees. As an intern, you'll have the opportunity to work closely with various teams and gain valuable insights into the inner workings of a mid-sized company.

Founded: 2006. Southern Tide has a rich history and a strong presence in the retail apparel industry.

Company Description:

  • Southern Tide is a state of mind, focusing on classic design, good fit, and craftsmanship
  • The brand offers a wide range of men's, women's, and kid's clothing and accessories
  • Southern Tide is committed to quality, with an emphasis on purposeful materials, finishing details, fit, and function

Company Specialties:

  • Premium apparel
  • Coastal lifestyle branding
  • E-commerce and retail marketing

Company Website: southerntide.com

ASSUMPTION: Southern Tide's focus on quality, craftsmanship, and coastal living makes it an attractive internship opportunity for students interested in the retail apparel industry.

πŸ“Š Role Analysis

Career Level: Entry-Level. This internship is an excellent starting point for students interested in marketing, retail, or e-commerce careers.

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager and work closely with various teams, including Sales, Design, and E-commerce.

Work Arrangement: This is an on-site, paid internship with approximate dates of August 2025 – December 2025.

Growth Opportunities:

  • Gain hands-on experience in various aspects of marketing and retail
  • Develop valuable skills in sample management, digital marketing, and wholesale
  • Build professional relationships with industry professionals
  • Potential for full-time employment after graduation, depending on performance and company needs

ASSUMPTION: This internship offers a unique opportunity for students to gain real-world experience in the retail apparel industry and potentially secure full-time employment after graduation.

🌍 Location & Work Environment

Office Type: Corporate office. Southern Tide's headquarters is located in Greenville, SC, offering a modern and collaborative work environment.

Office Location(s): 84 Villa Rd, Ste 101, Greenville, South Carolina 29615, US

Geographic Context:

  • Greenville, SC is a vibrant city with a growing tech scene and a strong focus on outdoor recreation
  • The area offers a variety of cultural attractions, including museums, theaters, and festivals
  • Greenville is known for its award-winning restaurants and craft breweries

Work Schedule: Full-time hours are preferred, but hours are flexible to accommodate the intern's academic schedule.

ASSUMPTION: Greenville, SC offers a unique blend of urban and outdoor living, providing interns with ample opportunities to explore and enjoy the area during their free time.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Marketing Manager
  • In-person or virtual interview with the Marketing team
  • Background check and offer

Key Assessment Areas:

  • Communication skills
  • Attention to detail
  • Reliability and work ethic
  • Cultural fit and enthusiasm for the Southern Tide brand

Application Tips:

  • Tailor your resume and cover letter to highlight relevant coursework, projects, and skills
  • Demonstrate your enthusiasm for the Southern Tide brand and the retail apparel industry
  • Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement

ATS Keywords: Marketing Intern, Marketing, Retail, E-commerce, Sales, Branding, Southern Tide, Greenville, SC

ASSUMPTION: The application process for this internship is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media platforms (Instagram, Facebook, Twitter)
  • E-commerce platforms (Shopify, Magento)

ASSUMPTION: Familiarity with these tools and technologies is not required but may provide a competitive edge during the application process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality
  • Craftsmanship
  • Coastal Living
  • Authenticity

Work Style:

  • Collaborative
  • Fast-paced
  • Detail-oriented
  • Adaptable

Self-Assessment Questions:

  • Do you share Southern Tide's passion for quality and craftsmanship?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you have a strong attention to detail and a commitment to excellence?

ASSUMPTION: Candidates who share Southern Tide's values and work style will be the best fit for this internship opportunity.

⚠️ Potential Challenges

  • Balancing internship responsibilities with academic coursework
  • Adapting to a fast-paced, dynamic work environment
  • Meeting the high standards set by the Southern Tide brand
  • Navigating the retail apparel industry as an entry-level professional

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to learning and growth.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing internships, this role offers hands-on experience in sample management and wholesale
  • Southern Tide's focus on quality and craftsmanship sets it apart from other retail apparel brands
  • This internship provides an opportunity to work with a well-established brand with a strong presence in the retail apparel industry

ASSUMPTION: Candidates should consider the unique aspects of this internship opportunity and how it aligns with their career goals and interests.

πŸ“ Sample Projects

  • Assisting with the June studio shoot, including sample selection, shot list creation, and in-studio steaming
  • Thoroughly proofreading and color correcting the consumer catalog
  • Updating blog posts with innovative ideas, reflective of the Southern Tide brand

ASSUMPTION: These projects provide interns with valuable experience in various aspects of marketing and retail, contributing to their professional growth and development.

❓ Key Questions to Ask During Interview

  • What are the most important qualities you're looking for in an intern for this role?
  • How does this internship fit into the overall marketing strategy for Southern Tide?
  • What opportunities are there for growth and learning during this internship?
  • How does Southern Tide support work-life balance for its interns?
  • What is the typical career path for someone in this role after the internship?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant coursework, projects, and skills
  • Prepare questions to ask the interviewer about the company, the team, or the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.