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Marketing Intern, IKEA Malaysia

Ikano-Retail
Full-time
On-site
Petaling Jaya, Selangor, Malaysia

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Intern, IKEA Malaysia

πŸ”Ή Company: IKEA Malaysia (Ikano-Retail)

πŸ”Ή Location: Petaling Jaya, Selangor, Malaysia

πŸ”Ή Job Type: Full-time, Intern

πŸ”Ή Category: Retail, Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the marketing team in planning and executing campaigns to drive visitation, interest, and love for IKEA.
  • Assisting in the management of content calendars, tracking campaign timelines, and ensuring consistent messaging across channels.
  • Contributing ideas to strengthen IKEA's presence in Malaysia through brainstorming sessions and creative problem-solving.
  • Gaining hands-on experience in marketing from strategy to execution, working with a passionate and dedicated team.

ASSUMPTION: This role is ideal for students pursuing a degree in marketing, communications, business, or a related field, seeking practical experience in a dynamic retail environment.

πŸ“‹ Key Responsibilities

βœ… Assist in planning and execution of marketing campaigns, including store events, digital content, and promotional activities.

βœ… Help manage content calendars, track campaign timelines, and ensure consistent messaging across channels.

βœ… Support campaign production, including ensuring the right product list and internal handling as per process.

βœ… Participate in brainstorming sessions and contribute ideas to strengthen IKEA's presence in Malaysia.

βœ… Take care of paperwork, coordination, and any other assigned tasks to support the team's daily operations.

ASSUMPTION: The role may involve working on weekends or evenings, especially during major events or campaigns.

🎯 Required Qualifications

Education: Pursuing a degree in marketing, communications, business, or a related field.

Required Skills:

  • Strong writing and communication skills in English and Bahasa Malaysia.
  • Passionate about branding, advertising, and creating great customer experiences.
  • Curious, organized, and eager to learn.
  • Proficient in Adobe Photoshop; experience with Adobe Illustrator or any design skill is an added advantage.

Preferred Skills:

  • Experience with social media management tools.
  • Knowledge of the local retail market and consumer trends.

ASSUMPTION: Candidates with relevant internship experience or marketing-related projects will have an advantage.

πŸ’° Compensation & Benefits

Salary Range: RM 2,500 - RM 3,500 per month (industry standard for marketing interns in Malaysia)

Benefits:

  • Opportunity to work in a global retail environment with a strong brand.
  • On-the-job training and mentorship from experienced marketing professionals.
  • Potential for full-time employment upon completion of the internship.

Working Hours: Full-time (40 hours per week), with flexible hours during campaigns and events.

ASSUMPTION: The salary range is estimated based on industry standards for marketing interns in Malaysia. Actual compensation may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail, specifically home furnishing and interior design.

Company Size: IKEA Malaysia is part of the Ikano Group, which has around 8,000 co-workers in 11 countries. This means you'll be working in a large organization with global reach, but with a local focus.

Founded: IKEA was founded in Sweden in 1943, while IKEA Malaysia opened its first store in 1996.

Company Description:

  • IKEA Malaysia is committed to creating a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.
  • The company operates in Singapore, Malaysia, and Thailand, with an ambitious expansion plan to bring a little bit of Sweden to new markets in the region.
  • IKEA Malaysia is part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

Company Specialties:

  • Home furnishing and interior design.
  • Retail and customer experience.
  • Sustainability and community engagement.

Company Website: IKEA Malaysia

ASSUMPTION: IKEA Malaysia is committed to sustainability and community engagement, which may influence the company's marketing strategies and campaigns.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager.

Work Arrangement: This role is on-site, with the possibility of working remotely during specific tasks or projects, depending on the company's policies and the candidate's performance.

Growth Opportunities:

  • Upon successful completion of the internship, there may be opportunities for full-time employment within the marketing department or other areas of the business.
  • The role provides valuable experience in marketing, event planning, and project management, which can be applied to future career opportunities.
  • Working for a global brand like IKEA can open doors to international career prospects within the Ikano Group.

ASSUMPTION: The Marketing Intern role is designed to provide practical experience and skills development, with the potential for long-term career growth within the organization.

🌍 Location & Work Environment

Office Type: The IKEA Malaysia office is located within the IKEA store in Petaling Jaya, providing a retail environment with a mix of office and showroom spaces.

Office Location(s): No. 2, Jalan PJU 7/2, Mutiara Damansara, 47800 Petaling Jaya, Selangor, Malaysia

Geographic Context:

  • Petaling Jaya is a bustling city in the Klang Valley, with a mix of residential, commercial, and retail areas.
  • The office is located near major highways and public transportation, making it easily accessible.
  • The area offers a variety of dining, shopping, and entertainment options, as well as green spaces and recreational facilities.

Work Schedule: The work schedule is full-time, with flexible hours during campaigns and events. The role may involve working on weekends or evenings, especially during major events or campaigns.

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on teamwork, creativity, and results-driven marketing strategies.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the IKEA Malaysia careers portal.
  • Phone or video screening to assess communication skills and cultural fit.
  • In-person or video interview with the Marketing Manager and/or other team members to discuss the role, responsibilities, and expectations.
  • Background check and reference verification for the final candidate.

Key Assessment Areas:

  • Communication skills, both written and verbal, in English and Bahasa Malaysia.
  • Creativity and problem-solving abilities.
  • Organizational skills and attention to detail.
  • Understanding of marketing principles and trends.
  • Cultural fit and alignment with IKEA's values and mission.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills, experiences, and passion for marketing and retail.
  • Include specific examples of marketing campaigns, projects, or initiatives you've worked on, demonstrating your creativity and problem-solving abilities.
  • Prepare for behavioral interview questions that focus on your communication, teamwork, and adaptability skills.
  • Research IKEA's brand, values, and marketing strategies to show your enthusiasm and understanding of the company.

ATS Keywords: Marketing, Communications, Branding, Advertising, Campaign Management, Content Creation, Event Planning, Digital Marketing, Research, Customer Experience, Teamwork, Creativity, Organization, Adobe Photoshop, Adobe Illustrator

ASSUMPTION: The application process may take up to 4-6 weeks, depending on the number of applicants and the company's hiring timeline.

πŸ› οΈ Tools & Technologies

  • Adobe Photoshop
  • Adobe Illustrator (preferred)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Intern may be required to learn and use new tools and technologies as needed to support the team's objectives.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Simplicity
  • Togetherness
  • Daringness
  • Passion
  • Cost-consciousness
  • Respect
  • Continuous improvement

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering high-quality work
  • Adaptable and able to work in a fast-paced environment
  • Passionate about creating a better everyday life for the many people

Self-Assessment Questions:

  • Do you align with IKEA's values and mission?
  • Are you comfortable working in a dynamic, fast-paced retail environment?
  • Do you thrive in a collaborative, team-oriented work culture?
  • Are you passionate about creating innovative marketing campaigns and customer experiences?

ASSUMPTION: Cultural fit is essential for success in this role, as the Marketing Intern will work closely with the marketing team and other departments to deliver effective campaigns and initiatives.

⚠️ Potential Challenges

  • Managing multiple tasks and priorities during campaigns and events.
  • Working on weekends or evenings, especially during major events or campaigns.
  • Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines.
  • Balancing academic responsibilities with the demands of an internship.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing internships, this role offers a unique opportunity to work for a global retail brand with a strong focus on customer experience and sustainability.
  • Unlike some marketing roles, this internship provides hands-on experience in event planning, campaign management, and digital marketing, as well as the chance to work with a diverse team of marketing professionals.
  • Career paths within IKEA Malaysia and the Ikano Group may include opportunities in marketing, retail management, or other related fields, depending on the candidate's skills, experiences, and interests.

ASSUMPTION: This role is well-suited for students seeking practical experience in marketing, event planning, and project management, with a passion for retail and customer experience.

πŸ“ Sample Projects

  • Assisting in the planning and execution of IKEA Malaysia's annual sales events, such as the IKEA Family Day or Black Friday sales.
  • Contributing to the creation and implementation of social media campaigns, such as product launches, customer engagement initiatives, or promotional offers.
  • Supporting the marketing team in conducting market research and analyzing consumer trends to inform campaign strategies and product offerings.

ASSUMPTION: These sample projects are designed to provide the Marketing Intern with a well-rounded experience in marketing, event planning, and project management, with a focus on customer experience and brand engagement.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role support the overall marketing strategy for IKEA Malaysia?
  • What opportunities are there for professional development and growth within the marketing department or other areas of the business?
  • How does IKEA Malaysia approach sustainability and community engagement in its marketing strategies and campaigns?
  • What is the typical work-life balance for this role, and how is it supported by the company?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the IKEA Malaysia careers portal by July 25, 2025.
  • Tailor your resume and cover letter to highlight your relevant skills, experiences, and passion for marketing and retail.
  • Prepare for behavioral interview questions that focus on your communication, teamwork, and adaptability skills.
  • Research IKEA's brand, values, and marketing strategies to show your enthusiasm and understanding of the company.
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.