📌 Core Information
🔹 Job Title: Marketing Intern, IKEA Malaysia
🔹 Company: IKEA Malaysia (Ikano-Retail)
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-time, Intern
🔹 Category: Retail, Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in planning and executing campaigns to drive visitation, interest, and love for IKEA.
- Assisting in the management of content calendars, tracking campaign timelines, and ensuring consistent messaging across channels.
- Contributing ideas to strengthen IKEA's presence in Malaysia through brainstorming sessions and creative problem-solving.
- Gaining hands-on experience in marketing from strategy to execution, working with a passionate and dedicated team.
ASSUMPTION: This role is ideal for students pursuing a degree in marketing, communications, business, or a related field, seeking practical experience in a dynamic retail environment.
📋 Key Responsibilities
✅ Assist in planning and execution of marketing campaigns, including store events, digital content, and promotional activities.
✅ Help manage content calendars, track campaign timelines, and ensure consistent messaging across channels.
✅ Support campaign production, including ensuring the right product list and internal handling as per process.
✅ Participate in brainstorming sessions and contribute ideas to strengthen IKEA's presence in Malaysia.
✅ Take care of paperwork, coordination, and any other assigned tasks to support the team's daily operations.
ASSUMPTION: The role may involve working on weekends or evenings, especially during major events or campaigns.
🎯 Required Qualifications
Education: Pursuing a degree in marketing, communications, business, or a related field.
Required Skills:
- Strong writing and communication skills in English and Bahasa Malaysia.
- Passionate about branding, advertising, and creating great customer experiences.
- Curious, organized, and eager to learn.
- Proficient in Adobe Photoshop; experience with Adobe Illustrator or any design skill is an added advantage.
Preferred Skills:
- Experience with social media management tools.
- Knowledge of the local retail market and consumer trends.
ASSUMPTION: Candidates with relevant internship experience or marketing-related projects will have an advantage.
💰 Compensation & Benefits
Salary Range: RM 2,500 - RM 3,500 per month (industry standard for marketing interns in Malaysia)
Benefits:
- Opportunity to work in a global retail environment with a strong brand.
- On-the-job training and mentorship from experienced marketing professionals.
- Potential for full-time employment upon completion of the internship.
Working Hours: Full-time (40 hours per week), with flexible hours during campaigns and events.
ASSUMPTION: The salary range is estimated based on industry standards for marketing interns in Malaysia. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home furnishing and interior design.
Company Size: IKEA Malaysia is part of the Ikano Group, which has around 8,000 co-workers in 11 countries. This means you'll be working in a large organization with global reach, but with a local focus.
Founded: IKEA was founded in Sweden in 1943, while IKEA Malaysia opened its first store in 1996.
Company Description:
- IKEA Malaysia is committed to creating a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.
- The company operates in Singapore, Malaysia, and Thailand, with an ambitious expansion plan to bring a little bit of Sweden to new markets in the region.
- IKEA Malaysia is part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
Company Specialties:
- Home furnishing and interior design.
- Retail and customer experience.
- Sustainability and community engagement.
Company Website: IKEA Malaysia
ASSUMPTION: IKEA Malaysia is committed to sustainability and community engagement, which may influence the company's marketing strategies and campaigns.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The Marketing Intern will report directly to the Marketing Manager.
Work Arrangement: This role is on-site, with the possibility of working remotely during specific tasks or projects, depending on the company's policies and the candidate's performance.
Growth Opportunities:
- Upon successful completion of the internship, there may be opportunities for full-time employment within the marketing department or other areas of the business.
- The role provides valuable experience in marketing, event planning, and project management, which can be applied to future career opportunities.
- Working for a global brand like IKEA can open doors to international career prospects within the Ikano Group.
ASSUMPTION: The Marketing Intern role is designed to provide practical experience and skills development, with the potential for long-term career growth within the organization.
🌍 Location & Work Environment
Office Type: The IKEA Malaysia office is located within the IKEA store in Petaling Jaya, providing a retail environment with a mix of office and showroom spaces.
Office Location(s): No. 2, Jalan PJU 7/2, Mutiara Damansara, 47800 Petaling Jaya, Selangor, Malaysia
Geographic Context:
- Petaling Jaya is a bustling city in the Klang Valley, with a mix of residential, commercial, and retail areas.
- The office is located near major highways and public transportation, making it easily accessible.
- The area offers a variety of dining, shopping, and entertainment options, as well as green spaces and recreational facilities.
Work Schedule: The work schedule is full-time, with flexible hours during campaigns and events. The role may involve working on weekends or evenings, especially during major events or campaigns.
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on teamwork, creativity, and results-driven marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the IKEA Malaysia careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or video interview with the Marketing Manager and/or other team members to discuss the role, responsibilities, and expectations.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Communication skills, both written and verbal, in English and Bahasa Malaysia.
- Creativity and problem-solving abilities.
- Organizational skills and attention to detail.
- Understanding of marketing principles and trends.
- Cultural fit and alignment with IKEA's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills, experiences, and passion for marketing and retail.
- Include specific examples of marketing campaigns, projects, or initiatives you've worked on, demonstrating your creativity and problem-solving abilities.
- Prepare for behavioral interview questions that focus on your communication, teamwork, and adaptability skills.
- Research IKEA's brand, values, and marketing strategies to show your enthusiasm and understanding of the company.
ATS Keywords: Marketing, Communications, Branding, Advertising, Campaign Management, Content Creation, Event Planning, Digital Marketing, Research, Customer Experience, Teamwork, Creativity, Organization, Adobe Photoshop, Adobe Illustrator
ASSUMPTION: The application process may take up to 4-6 weeks, depending on the number of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Adobe Photoshop
- Adobe Illustrator (preferred)
- Social media management tools (e.g., Hootsuite, Buffer)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Intern may be required to learn and use new tools and technologies as needed to support the team's objectives.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Togetherness
- Daringness
- Passion
- Cost-consciousness
- Respect
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to work in a fast-paced environment
- Passionate about creating a better everyday life for the many people
Self-Assessment Questions:
- Do you align with IKEA's values and mission?
- Are you comfortable working in a dynamic, fast-paced retail environment?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you passionate about creating innovative marketing campaigns and customer experiences?
ASSUMPTION: Cultural fit is essential for success in this role, as the Marketing Intern will work closely with the marketing team and other departments to deliver effective campaigns and initiatives.
⚠️ Potential Challenges
- Managing multiple tasks and priorities during campaigns and events.
- Working on weekends or evenings, especially during major events or campaigns.
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines.
- Balancing academic responsibilities with the demands of an internship.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to work for a global retail brand with a strong focus on customer experience and sustainability.
- Unlike some marketing roles, this internship provides hands-on experience in event planning, campaign management, and digital marketing, as well as the chance to work with a diverse team of marketing professionals.
- Career paths within IKEA Malaysia and the Ikano Group may include opportunities in marketing, retail management, or other related fields, depending on the candidate's skills, experiences, and interests.
ASSUMPTION: This role is well-suited for students seeking practical experience in marketing, event planning, and project management, with a passion for retail and customer experience.
📝 Sample Projects
- Assisting in the planning and execution of IKEA Malaysia's annual sales events, such as the IKEA Family Day or Black Friday sales.
- Contributing to the creation and implementation of social media campaigns, such as product launches, customer engagement initiatives, or promotional offers.
- Supporting the marketing team in conducting market research and analyzing consumer trends to inform campaign strategies and product offerings.
ASSUMPTION: These sample projects are designed to provide the Marketing Intern with a well-rounded experience in marketing, event planning, and project management, with a focus on customer experience and brand engagement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall marketing strategy for IKEA Malaysia?
- What opportunities are there for professional development and growth within the marketing department or other areas of the business?
- How does IKEA Malaysia approach sustainability and community engagement in its marketing strategies and campaigns?
- What is the typical work-life balance for this role, and how is it supported by the company?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IKEA Malaysia careers portal by July 25, 2025.
- Tailor your resume and cover letter to highlight your relevant skills, experiences, and passion for marketing and retail.
- Prepare for behavioral interview questions that focus on your communication, teamwork, and adaptability skills.
- Research IKEA's brand, values, and marketing strategies to show your enthusiasm and understanding of the company.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
