📌 Core Information
🔹 Job Title: Marketing Intern, IKEA Malaysia
🔹 Company: Ikano-Retail
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-time, Intern
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in planning and executing campaigns to drive visitation and engagement with the IKEA brand in Malaysia.
- Assisting in the management of content calendars, tracking campaign timelines, and ensuring consistent messaging across channels.
- Contributing creative ideas and participating in brainstorming sessions to strengthen IKEA's presence in Malaysia.
- Gaining practical experience in marketing from strategy to execution in a global retail environment.
ASSUMPTION: This role is ideal for a student pursuing a degree in marketing, communications, business, or a related field, seeking hands-on experience in marketing campaigns and brand management.
📋 Key Responsibilities
✅ Assist in planning and execution of marketing campaigns, including store events, digital content, and promotional activities.
✅ Help manage content calendars, track campaign timelines, and ensure consistent messaging across channels.
✅ Support campaign production from ensuring the right product list and internal handling as per process.
✅ Participate in brainstorming sessions and contribute ideas to strengthen IKEA's presence in Malaysia.
✅ Take care of paperwork, coordination, and any other assigned tasks to support the team's daily operations.
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize workloads effectively.
🎯 Required Qualifications
Education: Currently pursuing a degree in marketing, communications, business, or a related field.
Required Skills:
- Strong writing and communication skills in English and Bahasa Malaysia.
- Passionate about branding, advertising, and creating great customer experiences.
- Curious, organized, and eager to learn how marketing works from strategy to execution.
- A team player who enjoys trends, creative ideas, and making things happen.
- Proficient in Adobe Photoshop; experience with Adobe Illustrator or any design skill is an added advantage.
Preferred Skills:
- Experience in marketing, advertising, or a related field.
- Familiarity with the IKEA brand and its values.
ASSUMPTION: Applicants should have a strong interest in the retail industry and a desire to learn and grow within a global organization.
💰 Compensation & Benefits
Salary Range: Industry-standard internship salary in Malaysia for marketing roles, typically ranging from MYR 1,500 to MYR 3,000 per month. This role is expected to be within this range, with the exact salary depending on the candidate's qualifications and experience.
Benefits:
- Gain practical experience in marketing within a global retail environment.
- Work alongside experienced marketing professionals and learn from their expertise.
- Opportunity to contribute to high-impact marketing campaigns and events.
- Flexible working hours and a dynamic work environment.
Working Hours: Full-time, with standard office hours (Monday to Friday, 9:00 AM to 5:30 PM) and occasional weekend work for events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home furnishing and furniture retail.
Company Size: Ikano Group has around 8,000 co-workers in 11 countries, with Ikano-Retail employing approximately 343 people. This makes the company size mid-sized within the retail industry.
Founded: Ikano Group was established in 1988 and is owned by the Kamprad family.
Company Description:
- Ikano Group is an international group of companies active within real estate, production, insurance, data analytics, and retail.
- The company's mission is to simplify the many people's lives by working together to create relevant, affordable, and sustainable solutions based on fair terms.
- Ikano Group is the only IKEA franchisee owned by the Kamprad family that founded IKEA.
Company Specialties:
- Real estate development and management.
- Retail, focusing on home furnishing and furniture.
- Insurance and financial services.
- Data analytics and technology solutions.
Company Website: group.ikano
ASSUMPTION: Ikano Group's diverse business portfolio and global presence offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Entry-level, with the opportunity to gain practical experience and grow within the marketing field.
Reporting Structure: The Marketing Intern will report directly to the Marketing Manager or a designated supervisor within the marketing team.
Work Arrangement: Full-time, on-site internship with a duration of 3 to 6 months, depending on the company's needs and the intern's availability.
Growth Opportunities:
- Upon successful completion of the internship, there may be opportunities for full-time employment within the marketing team or other departments.
- Gaining experience in marketing campaigns and brand management can open doors to various career paths within the retail industry.
- Networking and learning opportunities from working alongside experienced marketing professionals.
ASSUMPTION: This role is an excellent starting point for an aspiring marketing professional seeking to gain practical experience in a global retail environment.
🌍 Location & Work Environment
Office Type: Corporate office environment with a modern and collaborative work setting.
Office Location(s): No. 2, Jalan PJU 7/2, Mutiara Damansara, 47800 Petaling Jaya, Selangor, Malaysia
Geographic Context:
- Petaling Jaya is a bustling city located in the state of Selangor, Malaysia, with a mix of urban and suburban areas.
- The office is situated in the Mutiara Damansara district, which is known for its shopping centers, restaurants, and residential areas.
- Public transportation is easily accessible, with nearby bus stops and the Mutiara Damansara MRT station.
Work Schedule: Standard office hours from Monday to Friday, with occasional weekend work for events and campaigns. The work schedule may vary depending on the marketing campaigns and events.
ASSUMPTION: The office location offers a convenient and accessible work environment for employees, with nearby amenities and public transportation options.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and expectations.
- Background check and reference verification for the selected candidate.
Key Assessment Areas:
- Communication skills, both written and verbal, in English and Bahasa Malaysia.
- Creativity and problem-solving abilities.
- Organizational skills and attention to detail.
- Understanding of marketing principles and brand management.
- Alignment with IKEA's values and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this marketing internship role.
- Demonstrate your passion for marketing, branding, and the IKEA brand in your application materials.
- Prepare examples of your previous marketing or creative projects to showcase during the interview.
- Research IKEA's brand, values, and marketing strategies to show your understanding and enthusiasm for the company.
ATS Keywords: Marketing, Communications, Brand Management, Campaign Planning, Event Management, Adobe Photoshop, Adobe Illustrator, IKEA, Retail, Customer Experience
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Adobe Photoshop
- Adobe Illustrator (optional)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter)
- Campaign management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools is not required but may be an advantage for applicants with prior marketing experience.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Togetherness
- Cost-consciousness
- Respect
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and innovative
- Customer-focused
Self-Assessment Questions:
- Do you embrace simplicity and find ways to make things easier for customers and colleagues?
- Are you comfortable working in a team and collaborating with others to achieve common goals?
- Do you have a proactive approach to problem-solving and finding creative solutions?
- Are you passionate about creating great customer experiences and exceeding customer expectations?
ASSUMPTION: Applicants should assess their alignment with IKEA's company values and work style to ensure a good cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced work environment.
- Adapting to a corporate culture and work environment that may differ from an academic setting.
- Occasional weekend work and flexible hours for events and campaigns.
- Working with a diverse team and adapting to different communication styles and work preferences.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow within the role.
📈 Similar Roles Comparison
- Marketing Internships at other retail companies may offer similar responsibilities and experiences but may differ in company culture, brand focus, and industry-specific knowledge.
- Marketing roles within other industries may have different target audiences, marketing strategies, and product offerings.
- This role offers a unique opportunity to gain experience in marketing within a global retail environment and work alongside experienced marketing professionals.
ASSUMPTION: Applicants should consider their career goals and interests when comparing this role to other marketing internships and roles within the industry.
📝 Sample Projects
- Assisting in the planning and execution of a store grand opening event, including promotional materials, social media engagement, and in-store activities.
- Contributing to the creation and implementation of a social media campaign to promote a new product line or collection.
- Supporting the marketing team in the development and distribution of promotional materials, such as flyers, posters, and email newsletters.
ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities the Marketing Intern may encounter during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy and goals of the company?
- What opportunities are there for professional development and growth within the marketing team or other departments?
- How does the company support work-life balance for its employees?
- What are the most rewarding and challenging aspects of working in the marketing team at IKEA Malaysia?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, as well as to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link by July 25, 2025.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this marketing internship role.
- Prepare examples of your previous marketing or creative projects to showcase during the interview.
- Research IKEA's brand, values, and marketing strategies to show your understanding and enthusiasm for the company.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
