📌 Core Information
🔹 Job Title: Marketing Intern (Paid) - Mandarin Speaking
🔹 Company: HungryPanda
🔹 Location: Bloomington, Indiana
🔹 Job Type: Part-time, Internship, Temporary
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in planning and executing marketing campaigns to enhance brand awareness
- Developing and maintaining partnerships with university clubs and student associations for campus promotions
- Managing WeChat community, engagement, and promotional activities
- Overseeing on-ground promoters and collecting campaign performance data
- Gaining hands-on marketing experience with professional training and growth opportunities
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical marketing experience in the food delivery industry, with a focus on the Chinese community.
📋 Key Responsibilities
✅ Assist the marketing team in planning and executing campaigns to enhance brand awareness
✅ Help develop and maintain partnerships with university clubs/student associations for campus promotions
✅ Support WeChat community management, engagement, and promotional activities to improve customer satisfaction
✅ Assist in managing on-ground promoters and collecting campaign performance data
✅ Complete other tasks assigned by the marketing team
ASSUMPTION: Responsibilities may evolve based on the intern's skills and the team's needs.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Business, or a related field
Experience: No prior work experience required, but relevant coursework or projects are a plus
Required Skills:
- Strong communication and teamwork skills
- Creativity and passion for marketing
- Familiarity with the US Chinese community and university networks
- Experience in Xiaohongshu (RED) operations or poster design is a plus
- Legal work authorization (OPT/CPT supported)
Preferred Skills:
- Bilingual in English and Mandarin
- Experience with social media management tools
- Knowledge of the local Chinese community and trends
ASSUMPTION: Candidates with relevant coursework or projects, even without formal work experience, are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $15 per hour
Benefits:
- Hands-on marketing experience with professional training
- A dynamic work environment with growth opportunities
- High-performing interns may receive full-time offers
- OPT/CPT sponsorship support
Working Hours: Part-time, with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for entry-level marketing internships in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services, specifically focusing on authentic Chinese food delivery
Company Size: Small (51-200 employees), offering a close-knit and collaborative work environment
Founded: 2012, with a history of connecting overseas Chinese businesses to consumers
Company Description:
- HungryPanda specializes in providing authentic Chinese food and groceries to Chinese compatriots and students abroad
- The company aims to become the global market leading platform for the overseas Chinese food industry
- HungryPanda values open-mindedness, sharing, and supporting team members to work efficiently
Company Specialties:
- E-commerce and online food ordering
- Food delivery services
Company Website: www.hungrypanda.co
ASSUMPTION: HungryPanda's focus on the Chinese community and authentic food makes it an attractive opportunity for candidates interested in this niche.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and professional development
Reporting Structure: This role reports directly to the marketing team and will work closely with various departments
Work Arrangement: On-site, with flexible scheduling for part-time work
Growth Opportunities:
- High-performing interns may receive full-time offers
- Gain hands-on marketing experience and professional training
- Develop skills in campaign planning, community management, and data collection
ASSUMPTION: This role offers a unique opportunity for interns to gain practical experience and potentially secure a full-time position.
🌍 Location & Work Environment
Office Type: HungryPanda's headquarters is located in Ho Chi Minh, Vietnam, but this role is based in Bloomington, Indiana
Office Location(s): 156 Tran Phu, ward 3, district 5, Ho Chi Minh, VN (headquarters)
Geographic Context:
- Bloomington, Indiana, is home to Indiana University, with a significant Chinese student population
- The city offers a diverse and multicultural environment, with a growing food scene
- Bloomington has a vibrant arts and culture scene, with numerous festivals and events throughout the year
Work Schedule: Part-time, with flexible scheduling to accommodate university classes and other commitments
ASSUMPTION: The Bloomington location provides an ideal setting for interns to gain experience in the Chinese community and university networks.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the marketing team
- Background check and onboarding
Key Assessment Areas:
- Communication and teamwork skills
- Creativity and passion for marketing
- Familiarity with the US Chinese community and university networks
- Problem-solving and adaptability
Application Tips:
- Highlight relevant coursework or projects in your resume and cover letter
- Demonstrate your understanding of the US Chinese community and university networks in your application
- Prepare examples of your marketing ideas or campaigns for the interview
ATS Keywords: Marketing Intern, Mandarin Speaking, Brand Awareness, Campaign Planning, University Partnerships, WeChat Community Management, Data Collection, On-Ground Promoters
ASSUMPTION: Applicants should tailor their resume and cover letter to highlight their relevant skills and experiences for this role.
🛠️ Tools & Technologies
- WeChat (for community management)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for applicants.
👔 Cultural Fit Considerations
Company Values:
- Food lovers and curious to explore new opportunities
- Passionate about creating value for every stakeholder
- Encourages open-mindedness and sharing within the team
Work Style:
- Supportive of team members working efficiently rather than long hours
- Values everyone's opinion and encourages open communication
- Dynamic and enthusiastic work environment
Self-Assessment Questions:
- Do you have a passion for marketing and a strong interest in the Chinese community?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you have strong communication and teamwork skills, with a creative mindset?
ASSUMPTION: Applicants should assess their fit with HungryPanda's values and work style before applying.
⚠️ Potential Challenges
- Balancing internship responsibilities with university coursework and other commitments
- Adapting to the fast-paced and dynamic nature of the marketing industry
- Overcoming language barriers and cultural differences when working with the Chinese community
- Gaining relevant work experience in a competitive job market
ASSUMPTION: Applicants should be prepared to overcome these challenges and demonstrate their commitment to the role.
📈 Similar Roles Comparison
- Unlike traditional marketing internships, this role focuses on the Chinese community and authentic Chinese food delivery
- HungryPanda's small company size offers a close-knit and collaborative work environment, with opportunities for growth and professional development
- This role may lead to a full-time offer for high-performing interns, providing a clear career path within the company
ASSUMPTION: Applicants should consider these factors when comparing this role to other marketing internships.
📝 Sample Projects
- Developing and executing a marketing campaign to promote HungryPanda's services on campus
- Managing WeChat community engagement and promotional activities to improve customer satisfaction
- Collecting and analyzing campaign performance data to inform future marketing strategies
ASSUMPTION: These sample projects are based on the core responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does HungryPanda support the professional development of its interns?
- What are the most challenging aspects of working in the marketing department?
- How does HungryPanda measure the success of its marketing campaigns?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing ideas or campaigns to discuss during the interview
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
