📌 Core Information
🔹 Job Title: Marketing Intern (Social Media)
🔹 Company: AirAsia
🔹 Location: Wisma Capital A, Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time, Internship
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in planning, creating, and scheduling content for social media platforms
- Supporting growth marketing initiatives across acquisition, engagement, and partnerships
- Engaging with the community and tracking performance metrics
- Contributing to campaign reports and growth experiments
ASSUMPTION: This role is ideal for a student or recent graduate passionate about social media, content creation, and digital marketing, seeking hands-on experience in a fast-paced environment.
📋 Key Responsibilities
✅ Social Media (60%)
- Assist in planning, creating, and scheduling daily content across TikTok, Instagram, Facebook, and LinkedIn
- Draft captions, visual concepts, and social storyboards aligned with our brand voice
- Research fintech and lifestyle trends for content ideas and campaign hooks
- Participate in short-form video production (filming, editing, ideation)
- Support influencer collaborations and UGC campaigns
- Engage with community: reply to DMs/comments, monitor trends and feedback
- Track weekly performance metrics (reach, engagement, saves, clicks)
✅ Growth & Marketing (40%)
- Support paid social campaigns by preparing creatives and tracking performance
- Help execute CRM campaigns (email, push, WhatsApp) targeting user activation and retention
- Assist in user research and persona mapping
- Contribute to campaign reports, growth experiments, and weekly marketing reviews
- Support small merchant and partner-focused marketing initiatives (e.g., QR campaigns)
ASSUMPTION: The intern will gain exposure to various aspects of marketing and growth, allowing them to learn and contribute to multiple projects and campaigns.
🎯 Required Qualifications
Education: Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related fields
Experience: No prior experience required, but relevant internships or projects are a plus
Required Skills:
- Strong interest in social media, content creation, and digital marketing
- Active on TikTok and Instagram with a sense of trends and online culture
- Basic skills in Canva or any editing tool (CapCut, InShot, Adobe, etc.)
- Excellent written and verbal communication in English (BM a plus)
- Self-starter, team player, and eager to learn in a fast-paced environment
Preferred Skills:
- Experience with Meta Business Suite, TikTok Ads, or analytics tools
- Basic copywriting, design, or video editing portfolio
- Familiarity with the Malaysian e-wallet space or fintech landscape
ASSUMPTION: While specific skills are preferred, the internship is designed to provide training and mentorship, allowing candidates to develop these skills over time.
💰 Compensation & Benefits
Salary Range: Monthly internship allowance (not specified, but industry standard for internships in Malaysia is around RM1,000 - RM2,000 per month)
Benefits:
- Mentorship from experienced marketing and growth leaders
- Certificate of completion and LinkedIn recommendation
- Opportunity to extend to a full-time role based on performance
- Hands-on involvement in campaigns that reach thousands of users
Working Hours: Full-time (40 hours/week), with flexible working hours and a casual dress code
ASSUMPTION: The salary range is estimated based on industry standards for internships in Malaysia, and the benefits are designed to provide a valuable learning experience and opportunities for growth.
📌 Applicant Insights
🔍 Company Context
Industry: AirAsia is a leading airline and travel tech company in Asia, with a strong focus on digital innovation and customer experience.
Company Size: AirAsia has over 10,000 employees and is a publicly-traded company, offering a dynamic and fast-paced work environment.
Founded: AirAsia was founded in 2001 and has since grown to become a world-class brand, offering affordable air travel, digital travel and lifestyle platforms, and fintech services.
Company Description:
- AirAsia is committed to making flying affordable for everyone, connecting people, and transforming lives through innovative travel and lifestyle solutions.
- The company is known for its low-cost carrier model, digital innovation, and exceptional customer service.
- AirAsia's diverse business portfolio includes airlines, digital travel and lifestyle platforms, fintech services, and various partnerships.
Company Specialties:
- Aviation and travel
- Digital and e-commerce
- Business intelligence and insights
- Duty-free and merchandise
- Innovation and technology
- Logistics
- FinTech
Company Website: http://www.airasia.com
ASSUMPTION: AirAsia's diverse business portfolio and commitment to innovation provide ample opportunities for growth and learning in this internship role.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development
Reporting Structure: The intern will report directly to a Growth Manager in the Growth team
Work Arrangement: On-site, with flexible working hours and a casual dress code
Growth Opportunities:
- Learning and contributing to various marketing and growth projects
- Gaining hands-on experience in social media, content creation, and digital marketing
- Potential extension to a full-time role based on performance
ASSUMPTION: This internship offers a unique opportunity for candidates to gain valuable experience, learn from experienced mentors, and potentially secure a full-time role with the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a casual dress code
Office Location(s): Wisma Capital A, Kuala Lumpur
Geographic Context:
- Kuala Lumpur is the capital city of Malaysia, offering a vibrant and multicultural environment
- The city is known for its bustling business districts, shopping malls, and entertainment hubs
- Kuala Lumpur is also home to various historical and cultural attractions, as well as natural wonders
Work Schedule: Full-time (40 hours/week), with flexible working hours and a casual dress code
ASSUMPTION: The modern and collaborative work environment at AirAsia's Kuala Lumpur office provides an ideal setting for learning, growth, and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Cultural fit and alignment with AirAsia's values
- Communication skills and ability to work in a team
- Problem-solving skills and initiative
- Passion for social media, content creation, and digital marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of AirAsia's brand and values
- Showcase your creativity and unique perspective through your application materials
ATS Keywords: Social media, content creation, digital marketing, growth marketing, TikTok, Instagram, Facebook, LinkedIn, community engagement, campaign reporting, CRM, user research, fintech
ASSUMPTION: The application process for this internship role is designed to assess candidates' skills, experiences, and cultural fit, with a focus on their passion for social media and digital marketing.
🛠️ Tools & Technologies
- Canva or other editing tools (CapCut, InShot, Adobe, etc.)
- Meta Business Suite (optional)
- TikTok Ads (optional)
- Analytics tools (optional)
ASSUMPTION: While specific tools and technologies are not required, candidates with experience in relevant platforms may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Integrity
- Respect
- Excellence
- Safety
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and proactive
- Adaptable and resilient
Self-Assessment Questions:
- Do you share AirAsia's core values, and how have you demonstrated them in your past experiences?
- How do you stay up-to-date with trends and changes in the social media landscape?
- Can you provide an example of a time when you created engaging content for a social media platform?
ASSUMPTION: Candidates who align with AirAsia's values and demonstrate a strong work ethic, creativity, and adaptability will be well-suited to this internship role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing internship responsibilities with academic or personal commitments
- Developing and refining skills in social media, content creation, and digital marketing
ASSUMPTION: While this internship offers numerous opportunities for growth and learning, candidates should be prepared to face challenges and adapt to a fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this internship offers a unique focus on social media and growth marketing initiatives
- AirAsia's diverse business portfolio provides exposure to various aspects of marketing and growth
- This role is ideal for candidates seeking hands-on experience and opportunities for career growth in the digital marketing and fintech spaces
ASSUMPTION: This internship role is distinct from traditional marketing positions, offering a unique focus on social media and growth marketing initiatives within a dynamic and innovative company.
📝 Sample Projects
- Creating and scheduling social media content for a campaign launch
- Researching and presenting trends in the fintech and lifestyle spaces
- Supporting a CRM campaign to improve user activation and retention
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the intern may encounter in this role, allowing them to gain valuable experience and contribute to meaningful projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship role fit into the broader marketing and growth strategy at AirAsia?
- What opportunities are there for professional development and growth within the company?
- How does AirAsia support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to the team's success?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates candidates' interest in the role and their commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AirAsia careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your social media content or projects to showcase your creativity and unique perspective
- Follow up with the hiring manager one week after your application submission, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
