Marketing Lead

📌 Core Information

🔹 Job Title: Marketing Lead

🔹 Company: Floy GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive marketing strategy
• Planning, coordinating, and analyzing campaigns to position the company effectively
• Collaborating with cross-functional teams to create compelling content and materials
• Leading a growth-oriented marketing team and identifying new marketing channels
• Fostering a strong brand and storytelling across various channels

ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to succeed in a fast-paced, innovative environment.

📋 Key Responsibilities

✅ Developing and implementing a whole marketing strategy along the customer journey

✅ Planning, coordinating, and analyzing campaigns (online & offline) to position Floy effectively

✅ Collaborating with Sales, Product, and Design to create persuasive content and materials

✅ Leading and growing a marketing team focused on driving company growth

✅ Identifying and evaluating new marketing channels and formats to scale reach and customer engagement

ASSUMPTION: The role may evolve as the company grows, requiring adaptability and a willingness to take on new challenges.

🎯 Required Qualifications

Education: A completed degree in marketing, communication, media, or a related field

Experience: Several years of marketing experience, ideally in the HealthTech sector

Required Skills:

• Strategic thinking and planning
• Campaign management and analysis
• Strong communication and storytelling abilities
• Team leadership and collaboration
• Fluency in German and English

Preferred Skills:

• Experience in a start-up environment or fast-growing company
• Proven ability to build and manage marketing teams
• Experience with marketing automation tools and CRM systems

ASSUMPTION: Candidates with a proven track record in marketing and a passion for health technology will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a marketing lead role in Munich)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and innovative work environment

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, location, and experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Health Technology (HealthTech)

Company Size: Small (60+ employees)

Founded: June 2021

Company Description:

• Floy is a German start-up developing artificial intelligence to support radiologists in early disease detection
• The company aims to improve patient outcomes through innovative technology and collaboration with medical professionals
• Floy has raised over €12.5 million from leading European investors since its founding

Company Specialties:

• Artificial Intelligence (AI) in Medical Imaging
• Early Disease Detection
• Health Technology Innovation

Company Website: floy.de

ASSUMPTION: Floy is a rapidly growing start-up with a strong focus on innovation and making a positive impact on patient care.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for growth as the company expands

Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams

Work Arrangement: On-site, with flexible hours and remote work options available

Growth Opportunities:

• Leading and growing the marketing team as the company expands
• Potential for career progression into a more senior or executive role
• Opportunities to work on cutting-edge AI technology in the medical field

ASSUMPTION: This role offers significant growth potential as the company continues to grow and expand its offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital city of Bavaria, Germany, with a population of over 1.5 million
• The city is known for its vibrant culture, rich history, and strong economy
• Munich is home to several major tech companies and start-ups

Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime as needed

ASSUMPTION: Munich offers a high quality of life, with a strong job market and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• On-site or video interview with the hiring manager and team members
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and planning
• Campaign management and analysis
• Communication and storytelling abilities
• Team leadership and collaboration
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of the HealthTech industry and Floy's mission

ATS Keywords: Marketing Strategy, Campaign Planning, Brand Management, Storytelling, Communication, Team Leadership, HealthTech Experience, German Language, English Language

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Patient-centered
• Responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on making a positive impact on patient care

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you passionate about making a positive impact on patient care?
• Do you possess strong communication and storytelling abilities?

ASSUMPTION: Candidates who share Floy's commitment to innovation, collaboration, and patient-centered care will be most successful in this role.

⚠️ Potential Challenges

• Working in a fast-paced, rapidly growing start-up environment
• Balancing multiple responsibilities and priorities
• Managing a team and mentoring junior team members
• Adapting to changes in the company's growth and focus

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to take on new responsibilities as needed.

📈 Similar Roles Comparison

• Marketing Manager - HealthTech
• Senior Marketing Manager - Medical Devices
• Marketing Director - Biotechnology

ASSUMPTION: These roles share similarities with the Marketing Lead role at Floy, but may differ in terms of company size, industry focus, and specific responsibilities.

📝 Sample Projects

• Developing and executing a successful marketing campaign to launch a new AI-driven medical imaging product
• Creating a comprehensive marketing strategy to position the company as a leader in early disease detection
• Building and managing a high-performing marketing team to support the company's growth

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and leadership aspects of the Marketing Lead role at Floy.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does Floy support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does Floy measure the success of its marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of the HealthTech industry and Floy's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.