📌 Core Information
🔹 Job Title: Marketing Lead
🔹 Company: Springboard
🔹 Location: India (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving enrollments through paid and unpaid channels
- Leveraging expertise in paid search, SEO, and affiliate marketing
- Collaborating with cross-functional teams for cohesive marketing efforts
- Thriving in a fast-paced, dynamic startup environment
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision-making.
📋 Key Responsibilities
✅ Develop and execute performance marketing strategies across various channels
✅ Manage and optimize paid search campaigns
✅ Lead SEO efforts to improve organic search rankings
✅ Grow and manage affiliate marketing programs
✅ Analyze campaign performance data and provide actionable insights
✅ Develop and implement A/B tests to optimize campaign performance
✅ Monitor and report on key performance indicators (KPIs)
✅ Stay up-to-date with industry trends and best practices
✅ Collaborate closely with cross-functional teams
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in performance marketing, with a strong focus on driving efficient customer acquisition
Required Skills:
- Proven expertise in paid search platforms (Google Ads, Bing Ads)
- Solid understanding of SEO principles and best practices
- Experience in developing and managing affiliate marketing programs
- Exceptional analytical skills and proficiency with data analysis tools
- Highly data-driven approach to decision-making and problem-solving
Preferred Skills:
- Experience in testing new marketing channels and innovative strategies
- Strong communication and presentation skills
- Ability to thrive in a fast-paced, dynamic startup environment
ASSUMPTION: Candidates should have a proven track record in performance marketing and be comfortable working in a data-driven environment.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on role, experience level, and location)
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours
ASSUMPTION: The salary range is an AI-estimate and should be confirmed with the employer. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Ed-tech, focusing on bridging the skills gap through online education
Company Size: Small (11-50 employees), offering a dynamic and agile work environment
Founded: 2013, with a mission to enable individuals to acquire skills for career advancement
Company Description:
- Springboard offers transformative online education in cybersecurity, data science, UI/UX design, artificial intelligence, coding, and allied health domains
- They have helped thousands of learners revamp their careers with high placement rates for program graduates
- Springboard is committed to bridging the world’s skills gap by enabling every individual to acquire the skills needed to advance their career
Company Specialties:
- Online education
- Skills development
- Career advancement
Company Website: springboard.com
ASSUMPTION: Springboard is a mission-driven company focused on empowering individuals through education and skill development.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth into a leadership role
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them
Work Arrangement: Remote (with the option to work from the office if preferred)
Growth Opportunities:
- Potential to lead and mentor a team of marketing professionals
- Opportunity to shape the marketing strategy and contribute to the company's growth
- Possibility to expand into other marketing channels and explore new opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams and contribute to the company's strategic direction.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in multiple locations
Office Location(s): India (remote), with physical offices in San Francisco, CA, USA, and Bengaluru, India
Geographic Context:
- India has a large and growing online education market, with significant opportunities for growth
- The remote work arrangement allows for a flexible work-life balance
- The company's global presence offers opportunities for international collaboration and exposure
Work Schedule: Flexible, with core hours between 10 AM and 6 PM IST
ASSUMPTION: The remote work arrangement and flexible work schedule provide a good work-life balance, while the global presence offers opportunities for international collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role and assess skills and experience
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Performance marketing expertise
- Data analysis and interpretation skills
- Strategic thinking and problem-solving
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission
- Prepare a case study or project presentation that showcases your problem-solving skills and strategic thinking
ATS Keywords: Performance Marketing, Paid Search, SEO, Affiliate Marketing, Data Analysis, A/B Testing, Campaign Optimization, Customer Acquisition, Technical SEO, Content Strategy, Bidding Strategies, Budget Allocation, Trend Analysis
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on performance marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- SEMrush
- Ahrefs
- Google Analytics
- Excel/Google Sheets
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the performance marketing industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Committed to empowering individuals through education and skill development
- Data-driven: Uses data to inform decision-making and continuously improve performance
- Collaborative: Works closely with cross-functional teams to achieve common goals
Work Style:
- Dynamic and fast-paced, with shifting priorities
- Data-driven and results-oriented, with a focus on continuous improvement
- Collaborative and team-focused, with a strong emphasis on cross-functional collaboration
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with shifting priorities?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with cross-functional teams and contributing to shared goals?
ASSUMPTION: Candidates who are mission-driven, data-driven, and collaborative will be a good fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple marketing channels and optimizing for results
- Keeping up with industry trends and best practices in a rapidly evolving field
- Balancing strategic planning with tactical execution in a fast-paced environment
- Adapting to a remote work arrangement and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director in a smaller organization, with a focus on performance marketing and customer acquisition
- In larger organizations, this role may be part of a larger marketing team, with more specialized functions and less direct responsibility for enrollment targets
- Career paths may include progression to a VP of Marketing or Chief Marketing Officer role, with broader strategic and leadership responsibilities
ASSUMPTION: This role offers significant growth potential and is comparable to similar roles in other organizations, with opportunities for progression to more senior marketing leadership positions.
📝 Sample Projects
- Developing and executing a paid search campaign to drive enrollments in a specific program
- Optimizing SEO efforts to improve organic search rankings and drive qualified traffic to the website
- Growing and managing an affiliate marketing program to expand reach and drive enrollments
ASSUMPTION: These sample projects are representative of the types of initiatives and campaigns that the Marketing Lead will be responsible for developing and executing.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its marketing team members?
- What is the company's approach to testing new marketing channels and innovative strategies?
- How does the company measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions are designed to assess the strategic fit of the role, the company's commitment to professional development, and the metrics used to evaluate success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant performance marketing experience and achievements
- Write a compelling cover letter that demonstrates your understanding of the role and your fit with the company's mission
- Prepare a case study or project presentation that showcases your problem-solving skills and strategic thinking
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
