Marketing Lead – Growth & Brand

📌 Core Information

🔹 Job Title: Marketing Lead – Growth & Brand

🔹 Company: Ramp Network

🔹 Location: Dublin, London, Warsaw, Remote (Europe)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Hybrid (with remote options)

🚀 Job Overview

Key aspects of this role include:

• Owning both growth and brand strategy from day one
• Launching a new consumer brand and product in the stablecoin payments space
• Driving user acquisition and brand awareness across multiple regions and channels
• Building credibility through trust-building initiatives and storytelling
• Partnering with product and design teams to ensure acquisition, activation, and retention

ASSUMPTION: This role requires a strategic operator with a creative mindset and ambitious drive, ready to lead and scale fast.

📋 Key Responsibilities

✅ Craft and evolve a compelling, emotionally resonant brand narrative and positioning

✅ Plan and run high-impact campaigns across social, PR, partnerships, events, and influencer/affiliate channels

✅ Drive top-of-funnel growth across multiple regions and customer segments, especially in emerging markets

✅ Build credibility through testimonials, social proof, and community storytelling

✅ Simplify stablecoins and wallets through clear onboarding flows, FAQs, explainers, and lifecycle messaging

✅ Leverage AI tools for copy, creative, automation, and to operate with the efficiency and scale of a team of five

✅ Partner with product and design teams to ensure acquisition, activation, and retention are aligned across web and app

ASSUMPTION: This role requires a hands-on approach, with the ability to own strategy through to delivery and accelerate content, creative, and campaign operations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 7-10 years of experience in growth, brand, or product marketing (ideally in B2C fintech, payments, or global consumer apps)

Required Skills:

• Proven ability to lead off-platform marketing campaigns that drive acquisition and brand awareness across multiple channels
• Self-starter with a track record of owning strategy and execution end-to-end in fast-moving environments
• Experience driving international growth, ideally including emerging markets
• Excellent storytelling and brand building skills across content, messaging, and visual identity
• Confident using AI tools to accelerate content, creative, and campaign operations
• Hungry to grow into a Head of Marketing role within 1-2 years

Preferred Skills:

• Experience in wallets, stablecoins, or crypto ecosystems
• Comfort speaking to both consumer and SMB/merchant audiences
• Familiarity with creator marketing, affiliates, or referral programs

ASSUMPTION: Candidates with experience in fintech, payments, or global consumer apps will have a strong foundation for success in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a Marketing Lead role in Dublin, London, or Warsaw)

Benefits:

• Competitive salary
• Health and wellbeing package, including private medical care and dedicated time off for yearly health check-ups
• Development and growth opportunities, including a self-development and conference budget, as well as internal workshops and activities supporting growth and mental health
• Great working environment, including modern and comfy offices, flexible hybrid or remote working options, the best laptops and kit to work on, internal tech meetups, and team socials funded by the company

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Dublin, London, or Warsaw. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, specifically focused on fiat <> crypto infrastructure and stablecoin payments

Company Size: 51-200 employees (as of 2025)

Founded: 2018

Company Description:

• Ramp Network is a fiat <> crypto, non-custodial, full-stack infrastructure that makes it easy for users to jump on and off of Web3 from anywhere
• The company helps businesses implement a solution that removes complexity, increases trust, and reduces friction for customers moving between crypto and fiat
• Ramp Network is solving real-world problems in a fast-moving industry to make Web3 a reality and to bring about the internet of value

Company Specialties:

• On Ramp
• Off Ramp
• Crypto Payments
• Decentralization
• Web3
• Cryptocurrency
• Security
• DeFi
• Web3 Integration
• NT Marketplace
• and Blockchain

Company Website: http://ramp.network

ASSUMPTION: Ramp Network is a fast-growing, innovative company in the fintech and blockchain spaces, with a strong focus on making Web3 accessible to a global audience.

📊 Role Analysis

Career Level: Marketing Lead, with a clear path to grow into a Head of Marketing role within 1-2 years

Reporting Structure: This role will report directly to the founders and work closely with product and design teams

Work Arrangement: Hybrid (with remote options), allowing for flexible working arrangements and the ability to work from multiple locations

Growth Opportunities:

• As the first dedicated marketer, this role offers the opportunity to shape the marketing strategy and grow into a Head of Marketing role as the company scales
• The company is expanding its marketing team and capabilities, providing opportunities for career growth and development
• The role offers the chance to work on a new brand and product launch, with the potential for significant impact and growth

ASSUMPTION: This role offers significant growth potential, both personally and in terms of the company's marketing capabilities.

🌍 Location & Work Environment

Office Type: Modern and comfy offices in London, Warsaw, Wroclaw, and Dublin, with flexible hybrid or remote working options

Office Location(s): 18 Brunswick Place, Verse Building, 4th floor, London, England N1 6DZ, GB; Wioślarska 8, Warszawa, 00-408, PL; ul. Świętego Antoniego 2/4, Pokoyhof Passage, Building C 4th floor., Wrocław, Dolnośląskie 50-073, PL

Geographic Context:

• London, England: A global financial hub with a thriving tech industry
• Warsaw, Poland: A growing tech and fintech hub with a strong talent pool
• Wrocław, Poland: A major city in western Poland with a growing tech industry
• Dublin, Ireland: The capital city of Ireland, known for its vibrant tech scene and friendly business environment

Work Schedule: Full-time (40 hours per week) with flexible working arrangements, allowing for a healthy work-life balance

ASSUMPTION: The flexible work arrangements and remote options provide employees with the opportunity to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the founders and relevant team members
• Final round interview, potentially including a case study or presentation
• Decision and offer

Key Assessment Areas:

• Strategic thinking and planning
• Creativity and innovation
• Storytelling and brand building skills
• Campaign execution and project management
• International growth and market expansion
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the fintech, payments, and stablecoin spaces
• Showcase your ability to think strategically and creatively about brand and growth
• Prepare for behavioral and situational interview questions that focus on your experience and skills
• Be ready to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Marketing Lead, Growth Marketing, Brand Marketing, Product Marketing, Campaign Execution, User Acquisition, Storytelling, Content Creation, AI Tools, International Growth, Emerging Markets, Fintech, Payments, Stablecoins, Crypto, Web3

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• AI tools for copy, creative, and automation (e.g., Copy.ai, Jasper.ai, etc.)
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics, etc.)
• Social media management tools (e.g., Hootsuite, Buffer, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Design and creative tools (e.g., Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The tools and technologies used in this role will evolve and change as the company grows and the marketing team expands.

👔 Cultural Fit Considerations

Company Values:

• Radically Inclusive: Create a space of belonging and support, fostering a tightly-knit team that embraces diversity in all its forms
• High Performance: Deliver excellence in everything we do, with a relentless focus on continuous improvement
• Low Egos: Foster a collaborative and supportive environment where everyone's ideas are valued
• Receptive Minds: Embrace curiosity, learning, and adaptability to thrive in a fast-poving industry
• Community: Build strong relationships with our users, partners, and team members, fostering a sense of belonging and shared purpose

Work Style:

• Collaborative and supportive, with a focus on teamwork and knowledge-sharing
• Fast-paced and agile, with a bias towards action and experimentation
• Data-driven and analytical, with a focus on continuous learning and improvement
• Open and transparent, with a culture of feedback and accountability

Self-Assessment Questions:

• How do you align with Ramp Network's value of radical inclusivity, and how have you demonstrated this in your previous roles?
• How do you approach working in a fast-paced, agile environment, and what examples can you provide from your past experiences?
• How do you balance data-driven decision-making with a focus on creativity and innovation?

ASSUMPTION: Candidates who demonstrate a strong fit with Ramp Network's values and work style will be most successful in this role.

⚠️ Potential Challenges

• The role requires a strategic mindset and the ability to lead and execute marketing campaigns independently
• International growth and market expansion may present unique challenges and require adaptability
• Working with AI tools may present a learning curve and require continuous upskilling
• The role may require occasional travel to attend industry events, conferences, or meet with partners and clients

ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a fast-paced, dynamic environment will be best suited to this role.

📈 Similar Roles Comparison

• This role is unique in its focus on launching a new consumer brand and product in the stablecoin payments space, with a clear path to grow into a Head of Marketing role
• Compared to other marketing roles in fintech or global consumer apps, this role offers a higher degree of autonomy and strategic influence
• In terms of career path comparison, this role offers significant growth potential, both personally and in terms of the company's marketing capabilities

ASSUMPTION: This role is distinct from other marketing roles in its focus on a new brand and product launch, with the potential for significant impact and growth.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new stablecoin payments product
• Building and launching a new brand identity and visual language for a global audience
• Creating and implementing a user acquisition strategy that drives growth in emerging markets

ASSUMPTION: The projects undertaken in this role will be diverse, challenging, and critical to the success of the new brand and product launch.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans, and what opportunities are there for career development and progression?
• What are the key priorities for the first 30, 60, and 90 days in this role, and how will success be measured?
• How does the company support work-life balance, and what resources are available to help employees manage their well-being?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does the company approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?

ASSUMPTION: Asking insightful questions during the interview process will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your experience and skills
• Be ready to discuss your long-term career goals and how this role fits into your plans
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.