Marketing Lead Market Research Assistant

📌 Core Information

🔹 Job Title: Marketing Lead Market Research Assistant

🔹 Company: Opal Group

🔹 Location: Remote (Argentina preferred)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Entry-Level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Conducting strategic research to identify potential leads and key decision-makers
• Managing and updating contact information in databases
• Performing outreach campaigns via email, phone, and LinkedIn
• Collaborating with internal teams to improve targeting and support audience development
• Generating and managing lists for targeted campaigns and tracking lead performance metrics
• Staying informed on industry trends and competitor events to identify new opportunities
• Assisting in refining lead generation strategies and tools for greater efficiency

ASSUMPTION: This role requires a strong focus on data accuracy, attention to detail, and excellent communication skills. It's ideal for self-motivated individuals who can manage multiple tasks and meet deadlines.

📋 Key Responsibilities

✅ Conduct research to identify potential leads, key decision-makers, and relevant companies using various tools and platforms

✅ Verify and update contact information, job titles, and other key data points to maintain database accuracy

✅ Perform outreach campaigns via email, phone, and LinkedIn to initiate engagement and promote event participation

✅ Collaborate with internal teams to share insights, improve targeting, and support audience development and sponsorship goals

✅ Generate and manage lists for targeted campaigns, and track lead performance metrics

✅ Compile and deliver accurate, timely lead reports to stakeholders

✅ Stay informed on industry trends and competitor events to help identify new opportunities

✅ Assist in continuously refining lead generation strategies and tools for greater efficiency and effectiveness

ASSUMPTION: This role involves a mix of independent research, data management, and team collaboration. Successful candidates will be comfortable working both autonomously and as part of a team.

🎯 Required Qualifications

Education: College degree in a related field or equivalent work experience required

Experience: Previous experience in market research, data entry, lead generation, or marketing support is a plus but not required

Required Skills:

• Advanced English skills in verbal and written communication
• Strong organizational skills with attention to detail and accuracy
• Excellent written and verbal communication skills with a professional, client-facing tone
• Self-motivated and able to work both independently and as part of a team
• Ability to manage multiple tasks simultaneously and meet deadlines
• Familiarity with LinkedIn, CRM platforms, and Google Sheets or Excel is preferred

Preferred Skills:

• Valid U.S. entry visa

ASSUMPTION: While previous experience in related fields is beneficial, this role is designed for entry-level candidates with strong organizational skills and excellent communication abilities.

💰 Compensation & Benefits

Salary Range: $600 USD per month (This is the provided salary range, with no need for estimation)

Benefits:

• 100% remote work environment with occasional travel to on-site conferences
• Paid Time Off (available after 90 days), including:
  • Vacation Days
  • Sick Leave
  • Compensatory Time
  • Wellness & Wellbeing Day, One Floating Holiday, and One Religious Observance Day per year
• Summer Fridays
• All travel-related expenses covered for onsite events, including flights, hotel accommodations, and meals

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is in line with industry standards for entry-level marketing roles. Benefits are comprehensive and supportive of work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Events Services. Opal Group specializes in organizing premier conferences catered to top executives and decision-makers throughout various industries.

Company Size: 51-200 employees. This size allows for a more intimate work environment where individual contributions can make a significant impact.

Founded: 1998. Opal Group has over two decades of experience in the events industry.

Company Description:

• Opal Group is dedicated to providing high-quality events and information through unparalleled speaking sessions, workshops, and unique face-to-face networking opportunities.
• Headquartered in New York City, Opal Group has grown to produce more than 50 events annually across the globe.
• The company values a supportive work culture and offers a comprehensive benefits package.

Company Specialties:

• Athletics
• Finance
• Life Sciences
• Facilities Management
• Medicare
• Wealth Management
• ESG
• Impact Investing
• Investing
• Alternative Investing
• Human Resources
• Diversity
• and Facilities

Company Website: http://www.opalgroup.net

ASSUMPTION: Opal Group's extensive experience and global presence provide a stable and supportive environment for professional growth.

📊 Role Analysis

Career Level: Entry-Level. This role is designed for recent graduates or early-career professionals looking to gain experience in marketing and market research.

Reporting Structure: This role reports directly to the Marketing Department and collaborates with various internal teams, including Sales and Event Management.

Work Arrangement: 100% remote work environment with occasional travel to on-site conferences. This arrangement offers flexibility and work-life balance.

Growth Opportunities:

• As an entry-level role, this position offers ample opportunities for professional development and career advancement within the marketing department and the company as a whole.
• Successful candidates may progress to more senior marketing roles or explore other areas of the business, such as event management or sales.

ASSUMPTION: This role provides an excellent starting point for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote. Opal Group offers a fully remote work environment, with occasional travel to on-site conferences.

Office Location(s): New York, NY (Headquarters)

Geographic Context:

• Argentina is the preferred location for this role, but candidates from other countries may be considered.
• The remote work arrangement allows for flexibility in location, with occasional travel to on-site conferences.
• The company's global presence provides opportunities for international collaboration and exposure.

Work Schedule: 40 hours per week, with flexibility for remote work. The work schedule may vary depending on the time zone and occasional travel requirements.

ASSUMPTION: The remote work environment and occasional travel requirements provide a flexible and supportive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Communication skills (verbal and written)
• Organizational skills and attention to detail
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your proficiency in English through clear and concise communication in your application materials.
• Showcase your understanding of market research principles and your ability to manage multiple tasks simultaneously.

ATS Keywords: Market Research, Data Entry, Lead Generation, Marketing Support, Organizational Skills, Attention to Detail, Written Communication, Verbal Communication, Self-motivated, Team Collaboration, Task Management, LinkedIn, CRM Platforms, Google Sheets, Excel

ASSUMPTION: The application process for this role is designed to assess candidates' communication skills, organizational abilities, and cultural fit. Successful candidates will demonstrate a strong understanding of market research principles and a commitment to excellent customer service.

🛠️ Tools & Technologies

• LinkedIn
• CRM platforms (e.g., Salesforce, HubSpot)
• Google Sheets or Excel
• Various market research tools and platforms

ASSUMPTION: Familiarity with these tools is preferred but not required. Successful candidates will be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Self-motivated and independent
• Team-oriented and collaborative
• Adaptable and flexible
• Results-driven and detail-oriented

Self-Assessment Questions:

• Do you have strong communication skills in English, both written and verbal?
• Are you comfortable working independently and managing multiple tasks simultaneously?
• Do you thrive in a collaborative environment and enjoy working as part of a team?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Opal Group's company values and a work style that is adaptable, results-driven, and detail-oriented.

⚠️ Potential Challenges

• Occasional travel requirements may disrupt work-life balance for some candidates.
• The remote work environment may present communication challenges and require strong self-motivation.
• The role may involve working with sensitive data and require a high level of confidentiality.
• The market research industry can be competitive, and candidates may face challenges in identifying and engaging with potential leads.

ASSUMPTION: These challenges can be mitigated through strong communication, time management, and a commitment to professional development.

📈 Similar Roles Comparison

• This role is similar to other market research assistant positions but may offer more flexibility and growth opportunities due to the company's size and global presence.
• Compared to other entry-level marketing roles, this position offers a unique blend of data management, customer engagement, and strategic research.
• Career progression in this role may involve transitioning to more senior marketing positions or exploring other areas of the business, such as event management or sales.

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within the company.

📝 Sample Projects

• Conducting a comprehensive market analysis for a new event or conference
• Identifying and engaging with potential sponsors for an upcoming event
• Managing and updating a database of key decision-makers and relevant companies
• Developing and implementing a targeted outreach campaign to promote event participation

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, from strategic research to data management and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Marketing Lead Market Research Assistant and how this role fits into the broader marketing department?
• How does Opal Group support the professional development and growth of its employees, particularly those in entry-level positions?
• Can you provide examples of how Opal Group fosters a collaborative and innovative work environment?
• How does Opal Group measure the success of its marketing campaigns, and how does this role contribute to those metrics?
• What are the most challenging aspects of this role, and how does Opal Group support its employees in overcoming these challenges?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities associated with this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your proficiency in English and your understanding of market research principles.
• Prepare for your interview by researching Opal Group's company values and mission, and practicing common interview questions and your responses.
• Follow up with the hiring manager within 48 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.