📌 Core Information
🔹 Job Title: SEO Manager - DTC
🔹 Company: Unybrands
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: On-site
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEO roadmaps to drive organic traffic and improve search rankings
- Overseeing on-page SEO, including keyword research, content optimization, and technical SEO elements
- Collaborating with cross-functional teams to ensure SEO best practices are integrated into all stages of content creation, product development, and web design
- Optimizing backlink strategies to enhance domain authority and drive referral traffic
- Staying ahead of search engine algorithm updates and evolving SEO trends to keep the brand competitive in search rankings
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and continuous learning to stay ahead of SEO trends and algorithm updates.
📋 Key Responsibilities
✅ Developing and implementing SEO roadmaps aligned with business objectives to drive organic traffic, improve search rankings, and maximize visibility
✅ Overseeing on-page SEO, including keyword research, content optimization, and technical SEO elements to ensure optimal website performance
✅ Working with the content team to develop SEO-optimized blog posts, landing pages, and product descriptions to boost organic search presence
✅ Collaborating with product and engineering teams to execute technical SEO strategies, including site speed improvements, mobile optimization, and schema markup
✅ Optimizing and managing backlink strategy to enhance domain authority and drive referral traffic
✅ Staying ahead of search engine algorithm updates and evolving SEO trends to keep the brand competitive in search rankings
✅ Conducting regular audits of the website and landing pages to identify SEO issues and recommend fixes
✅ Using analytics tools to monitor SEO performance, track key metrics, and provide data-driven insights
✅ Working closely with the growth marketing team to analyze SEO KPIs and suggest ways to optimize campaigns
✅ Leading the development and execution of A/B tests to improve SEO-driven landing page performance and conversion rates
✅ Analyzing competitor SEO strategies to identify opportunities for improvement and differentiation
✅ Collaborating with cross-functional teams to ensure SEO best practices are integrated into all stages of content creation, product development, and web design
✅ Working with the paid media team to align organic SEO strategies with paid campaigns, ensuring a unified approach to overall growth
✅ Providing guidance to junior team members and collaborating across departments to ensure SEO initiatives are executed effectively and in alignment with overall marketing strategies
✅ Training and educating team members and stakeholders on SEO best practices and the importance of SEO in driving growth
✅ Regularly reporting SEO performance to leadership, providing insights into organic traffic growth, keyword rankings, and opportunities for optimization
✅ Developing dashboards and using reporting tools to track SEO performance and provide actionable insights for cross-functional teams
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of SEO experience with a proven track record of driving organic growth in a DTC e-commerce environment
Required Skills:
- Strong technical SEO knowledge (site audits, page speed optimization, mobile optimization, and schema markup)
- Expert knowledge of SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and similar platforms
- Proven experience in keyword research and content strategy for driving organic search traffic and improving rankings
- Strong understanding of SEO analytics and KPIs, including organic traffic, keyword rankings, backlinks, and conversion optimization
- Experience with eCommerce platforms (e.g., Shopify, BigCommerce) and CMS (Content Management Systems)
- Excellent communication skills to effectively collaborate with cross-functional teams and provide clear reporting and recommendations
- Experience with A/B testing, CRO, and landing page optimization
- Ability to think strategically while executing tactically in a fast-paced environment
- Proficiency in HTML/CSS and familiarity with web development practices to implement SEO strategies effectively
Preferred Skills:
- Fluency in Spanish
- Experience with Amazon SEO
ASSUMPTION: Candidates with experience in Amazon SEO may have an advantage in this role due to the company's focus on Amazon FBA brands.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on market research for SEO Manager roles in Buenos Aires, Argentina)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policy
- Employee discounts on Unybrands products
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Unybrands operates in the technology, information, and internet industry, focusing on e-commerce acquisitions and scaling brands operating on and off Amazon.
Company Size: Unybrands has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Unybrands was founded in 2020, making it a relatively new company with a strong focus on innovation and growth.
Company Description:
- Unybrands is an e-commerce platform that buys, builds, and scales brands operating on and off Amazon
- The company aims to shape the next generation of e-commerce by helping companies reach new heights and stay at the very top of their game
- Unybrands operates globally with offices in Miami, Seattle, Berlin, and London
Company Specialties:
- Amazon FBA seller
- Amazon
- Investor
- Brand management
- Mergers and Acquisitions
- E-commerce Acquisitions
- Shopify
- DTC
- Internet retailing
- Aggregator
- Acquisitions
- Buy, build, boost
Company Website: https://www.unybrands.com
ASSUMPTION: Unybrands' focus on acquisitions and growth provides opportunities for candidates to work on diverse projects and contribute to the company's expansion.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The SEO Manager will report directly to the Head of Marketing and collaborate with various cross-functional teams, including content, design, product, and paid media.
Work Arrangement: This role is primarily on-site, with flexible hours and remote work options available.
Growth Opportunities:
- As Unybrands continues to grow, there may be opportunities for the SEO Manager to take on additional responsibilities or lead a team
- The company's focus on acquisitions and expansion provides opportunities for the SEO Manager to work on diverse projects and contribute to the company's growth
- Unybrands' global presence offers opportunities for international travel and collaboration with teams in different time zones
ASSUMPTION: The SEO Manager's role will evolve as the company grows, presenting new opportunities and challenges.
🌍 Location & Work Environment
Office Type: Unybrands' Buenos Aires office is a modern, collaborative workspace with a casual dress code and a relaxed, friendly atmosphere.
Office Location(s): Unybrands' Buenos Aires office is located in the heart of the city, with easy access to public transportation and nearby amenities.
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Buenos Aires has a subtropical climate, with mild winters and warm summers
Work Schedule: The SEO Manager will work full-time (40 hours per week) with flexible hours and remote work options available. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: The SEO Manager's work environment will be dynamic and collaborative, with opportunities for growth and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical SEO assessment or case study
- On-site or video interview with the Head of Marketing and relevant team members
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and experience
- Data-driven decision making and analytical skills
- Communication and collaboration skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Unybrands' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
- Research Unybrands' company culture and values to demonstrate your cultural fit and alignment with the company's mission
- Prepare questions to ask the interviewers about the role, team, and company to show your interest and engagement
ATS Keywords: SEO, SEO Manager, DTC, e-commerce, organic traffic, keyword research, content optimization, technical SEO, A/B testing, CRO, HTML/CSS, collaboration, data-driven insights, backlink strategy, performance marketing
ASSUMPTION: The application process for this role may be competitive, so it's essential to tailor your application materials and prepare thoroughly for the interview.
🛠️ Tools & Technologies
- SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz
- Content management systems: Shopify, BigCommerce
- Web development: HTML/CSS, JavaScript
- Project management: Asana, Trello, Jira
- Communication: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: The SEO Manager will need to be proficient in using various SEO tools and technologies to effectively execute their role and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Unybrands prioritizes the needs and preferences of its customers, ensuring that its brands provide exceptional value and customer experiences
- Data-driven: Unybrands uses data to inform decision-making and continuously improves its strategies and operations
- Collaborative: Unybrands fosters a culture of collaboration and teamwork, with open communication and cross-functional collaboration
- Innovative: Unybrands encourages creativity, experimentation, and continuous learning to stay ahead of industry trends and competitors
- Growth-oriented: Unybrands is focused on growth and expansion, providing opportunities for its employees to grow both personally and professionally
Work Style:
- Dynamic: Unybrands' fast-paced environment requires employees to be adaptable, resilient, and able to manage multiple priorities
- Results-driven: Unybrands prioritizes outcomes and impact, with a focus on delivering results and driving growth
- Data-informed: Unybrands uses data to guide decision-making and continuously improves its strategies and operations
- Collaborative: Unybrands fosters a culture of collaboration and teamwork, with open communication and cross-functional collaboration
- Customer-centric: Unybrands prioritizes the needs and preferences of its customers, ensuring that its brands provide exceptional value and customer experiences
Self-Assessment Questions:
- Do I align with Unybrands' customer-centric approach, and how have I demonstrated this in my previous roles?
- Am I comfortable working in a fast-paced, dynamic environment, and how have I adapted to change in previous roles?
- Do I have a data-driven mindset, and how have I used data to inform decision-making and improve outcomes in previous roles?
ASSUMPTION: Candidates who align with Unybrands' values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- The SEO Manager will need to balance strategic thinking with tactical execution, requiring strong time management and prioritization skills
- The role may require working with diverse teams and stakeholders, presenting opportunities for collaboration and communication challenges
- The SEO Manager will need to stay up-to-date with evolving SEO trends and algorithm updates, requiring continuous learning and adaptation
- The role may require working with teams in different time zones, presenting opportunities for coordination and communication challenges
ASSUMPTION: The SEO Manager's role will present unique challenges and opportunities for growth and professional development.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position focuses more on driving organic growth in a DTC e-commerce environment with a strong emphasis on acquisitions and expansion
- Unybrands' focus on Amazon FBA brands may present unique SEO challenges and opportunities compared to other e-commerce platforms
- As a mid-sized company, Unybrands offers opportunities for growth and career advancement that may not be available in larger enterprises or smaller startups
ASSUMPTION: Candidates with experience in Amazon SEO and a strong understanding of the DTC e-commerce environment may be better suited for this role compared to other SEO Manager positions.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Unybrands' portfolio of brands to identify optimization opportunities and improve organic search performance
- Developing and implementing a keyword research strategy to identify high-volume, low-difficulty keywords and optimize content for improved search rankings
- Collaborating with the content team to create SEO-optimized blog posts, landing pages, and product descriptions to boost organic search presence
- Working with the product and engineering teams to execute technical SEO strategies, including site speed improvements, mobile optimization, and schema markup
- Optimizing and managing backlink strategies to enhance domain authority and drive referral traffic
ASSUMPTION: The SEO Manager's role will involve a variety of projects and initiatives, requiring strong project management and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the SEO roadmap for Unybrands' portfolio of brands, and how does this role contribute to its execution?
- How does the SEO team collaborate with other cross-functional teams, such as content, design, and product, to ensure SEO best practices are integrated into all stages of content creation and product development?
- What are the most significant SEO challenges and opportunities for Unybrands' portfolio of brands, and how does this role address them?
- How does Unybrands support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how does this role contribute to their achievement?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, including specific examples of your achievements and impact in previous roles
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools, and practicing your problem-solving and analytical skills
- Research Unybrands' company culture and values to demonstrate your cultural fit and alignment with the company's mission, and prepare questions to ask the interviewers about the role, team, and company
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
