📌 Core Information
🔹 Job Title: Marketing Localization Manager (German speaker)
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Adapting and localizing global marketing campaigns for the German market
- Ensuring cultural relevance and maintaining brand consistency
- Overseeing localization workflows across various marketing channels
- Collaborating with cross-functional teams to ensure creative consistency
- Managing localization vendors and freelance linguists
ASSUMPTION: This role requires a strong understanding of the German market and cultural trends, as well as excellent communication skills in both German and English.
📋 Key Responsibilities
✅ Localize and adapt global marketing campaigns and content for the German-speaking market
✅ Collaborate with other teams to ensure creative consistency, optimal solutions, and cultural relevance
✅ Lead the transcreation process to align messaging with German cultural and consumer expectations
✅ Manage localization workflows, timelines, and quality control across all marketing channels
✅ Follow, maintain, and develop a German style guide and terminology database
✅ Work with localization vendors and freelance linguists to ensure high-quality output
ASSUMPTION: The role may require occasional overtime to meet project deadlines, especially during campaign launches.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Linguistics, or a related field
Experience: 1-3 years of experience in marketing localization, content marketing, or digital marketing in an international organization
Required Skills:
- Native-level fluency in German and excellent written and verbal communication in English
- Proven ability to transcreate and adapt marketing content creatively and effectively
- Deep understanding of the German market, audience behavior, and cultural trends
- Ability to manage multiple localization projects simultaneously
- Strong analytical skills, high attention to detail, and a passion for high-quality content
- Familiarity with content design, UX writing, or brand storytelling
Preferred Skills:
- Experience with content performance metrics and SEO
- Knowledge of paid media strategies
ASSUMPTION: While not explicitly stated, experience with localization tools and platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪35,000 - ₪50,000 per month, based on industry standards for a marketing localization manager with 1-3 years of experience in Israel.
Benefits:
- Health insurance
- Retirement savings plan
- Employee stock purchase plan
- Paid time off (vacation, sick leave, and holidays)
- Professional development opportunities
Working Hours: Full-time position with standard office hours, Monday through Friday. Occasional overtime may be required.
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: Wix is a large company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Wix was founded in 2006 and has since grown to serve over 243 million users worldwide.
Company Description:
- Wix makes it possible for anyone to succeed online by providing a comprehensive platform for web creation and business growth.
- The company offers a wide range of products and services, including a free website builder, web design tools, mobile websites, and more.
- Wix is committed to creating an open web for all and fostering an inclusive work environment.
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- and Free Blog
Company Website: http://www.Wix.com
ASSUMPTION: Wix's large user base and diverse product offerings present unique challenges and opportunities for marketing localization managers.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals with 1-3 years of experience in marketing localization or related fields.
Reporting Structure: The Marketing Localization Manager will likely report to the Head of Marketing or a similar role within the marketing department.
Work Arrangement: This is an on-site position, requiring regular presence at the company's headquarters in Tel Aviv-Yafo, Israel.
Growth Opportunities:
- Advancement to senior roles within the marketing department, such as Marketing Manager or Marketing Director
- Expansion into other localization markets or regions
- Cross-functional collaboration with other departments, such as product or sales teams
ASSUMPTION: Wix's rapid growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Wix's headquarters in Tel Aviv-Yafo features a modern, collaborative work environment designed to foster innovation and creativity.
Office Location(s): 40 Namal Tel Aviv st., Tel Aviv, Israel
Geographic Context:
- Tel Aviv-Yafo is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a wide range of cultural, recreational, and culinary experiences.
- Tel Aviv-Yafo is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Standard office hours, Monday through Friday, with occasional overtime as needed.
ASSUMPTION: The work environment at Wix is dynamic, dedicated, and fun, with a strong focus on collaboration and communication across multiple channels.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the marketing team
- Final interview with the Head of Marketing or a senior stakeholder
Key Assessment Areas:
- Language proficiency in German and English
- Cultural understanding of the German market
- Transcreation and adaptation skills
- Project management and organizational skills
- Analytical and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide examples of your transcreation work or marketing localization projects to demonstrate your abilities.
- Prepare for interview questions that assess your language proficiency, cultural understanding, and problem-solving skills.
ATS Keywords: Marketing Localization, Content Marketing, Digital Marketing, Paid Media, SEO, Content Performance Metrics, Transcreation, Cultural Relevance, Project Management, Analytical Skills, Attention to Detail, Content Design, UX Writing, Brand Storytelling
ASSUMPTION: Wix's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company's values.
🛠️ Tools & Technologies
- Localization tools (e.g., Smartling, Transifex, or similar platforms)
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, or similar platforms)
- Project management software (e.g., Asana, Trello, or similar tools)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, or similar platforms)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing department's preferences and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you ensure that marketing content resonates with the target audience while maintaining brand consistency?
- Can you provide an example of a successful transcreation project you've worked on, and how you approached cultural nuances?
- How do you prioritize and manage multiple localization projects simultaneously, ensuring timely delivery and high-quality output?
ASSUMPTION: Wix values candidates who are passionate about their work, collaborative, and committed to delivering high-quality results.
⚠️ Potential Challenges
- Managing tight deadlines and multiple projects simultaneously
- Navigating cultural differences and ensuring content resonates with the target audience
- Adapting to a fast-paced, dynamic work environment
- Occasional overtime to meet project deadlines
ASSUMPTION: The role may present unique challenges, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to a Marketing Localization Specialist or Manager in other companies, but may have a stronger focus on the German market and cultural nuances.
- Compared to other localization roles, this position requires a deeper understanding of marketing strategies and campaign management.
- Career progression may involve expanding into other localization markets or advancing to senior marketing roles within the company.
ASSUMPTION: While this role shares similarities with other marketing localization positions, its focus on the German market and Wix's unique company culture set it apart.
📝 Sample Projects
- Localizing a global marketing campaign for the German market, including transcreation of ad copy, website content, and social media posts
- Managing a team of freelance linguists to ensure consistent and high-quality output for a product launch campaign
- Developing a German style guide and terminology database to maintain brand consistency across marketing channels
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, but may vary depending on the specific needs of the marketing department and the company.
❓ Key Questions to Ask During Interview
- How does the marketing department collaborate with other teams, such as product or sales, to ensure consistent branding and messaging?
- Can you describe the company's approach to transcreation and cultural adaptation for marketing content?
- What are the key performance indicators (KPIs) used to measure the success of marketing localization campaigns, and how are they tracked and analyzed?
- How does the company support the professional development and growth of its marketing localization team members?
- What is the typical workflow for managing localization projects, and how are timelines and resources allocated?
ASSUMPTION: These questions are designed to assess the company's approach to marketing localization, team collaboration, and project management, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interview questions that assess your language proficiency, cultural understanding, and problem-solving skills.
- Follow up with the hiring manager within one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
