📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: D.R. Horton
🔹 Location: New Jersey, Mount Laurel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-06
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for the Mid-Atlantic Region
- Ensuring brand consistency across all marketing materials and campaigns
- Collaborating with regional leadership and various personnel to achieve regional goals
- Managing and approving marketing materials for active and upcoming communities
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage and lead the development of a comprehensive strategic marketing plan for the Mid-Atlantic Region
✅ Ensure brand consistency across all marketing materials and campaigns
✅ Coordinate with the Region Vice President and support sales area managers, marketing personnel, and relevant division personnel to execute the marketing plan
✅ Approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, flyers, and signage
✅ Conduct business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
✅ Travel overnight as required
✅ Maintain regular and reliable attendance
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative approval, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree from a four-year college or university
Experience: Four to six years of digital marketing experience and/or training
Required Skills:
- Advanced knowledge of SEM, including meta tags, Panda and Penguin optimization algorithms, and PPC management
- Advanced knowledge of MLS and realtor sites such as Zillow and Realtor.com
- Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite (InDesign, Photoshop), photography, and video editing software
- Proficiency with MS Office and email
Preferred Skills:
- Master’s degree in Advertising/Marketing/Communications
- New home sales marketing experience
- Strong written and verbal communication skills
- Creative thinking
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on SEM and analytics, and experience managing marketing campaigns.
💰 Compensation & Benefits
Salary Range: $75,000 - $80,000 per year, depending on qualifications and experience
Benefits:
- Medical, Dental, and Vision
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life and Disability Insurance
- Vacation, Sick, Personal Time, and Company Holidays
- Multiple Voluntary and Company-provided Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing manager role in the real estate industry.
📌 Applicant Insights
🔍 Company Context
Industry: Residential Home Construction
Company Size: Large (over 10,000 employees)
Founded: 1978
Company Description:
- D.R. Horton, Inc. is the largest homebuilder in the U.S., engaged in the construction and sale of high-quality homes designed principally for the entry-level and first-time move-up markets.
- The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.
Company Specialties:
- New Home Construction
- Real Estate Development
- Mortgage Financing
- Title Services
Company Website: www.drhorton.com
ASSUMPTION: D.R. Horton is a well-established company in the homebuilding industry, offering a range of benefits and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Region Vice President
Work Arrangement: On-site, with occasional overnight travel
Growth Opportunities:
- Potential advancement to regional marketing director or similar roles
- Expansion of responsibilities based on regional needs and company growth
ASSUMPTION: This role offers opportunities for career advancement and growth within the company, based on performance and regional needs.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): New Jersey, Mount Laurel
Geographic Context:
- Mount Laurel is a suburb of Philadelphia, offering a mix of urban and suburban living
- The area has a lower cost of living compared to major cities like New York and Philadelphia
- Mount Laurel is conveniently located near major highways and offers easy access to Philadelphia and other nearby cities
Work Schedule: Full-time, typically 40 hours per week, with occasional overtime and overnight travel
ASSUMPTION: The Mount Laurel office offers a convenient location for commuters, with easy access to major cities and a lower cost of living compared to nearby urban areas.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the regional vice president
- Final decision and offer
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and consistency
- Project management and organizational skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've managed
- Research the company and regional market to demonstrate your understanding of the role and industry
ATS Keywords: Digital Marketing, SEM, PPC, Google Analytics, Adobe Creative Suite, Marketing Strategy, Brand Management, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, project management, and communication skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop)
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Microsoft Office Suite
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The marketing manager will need to be proficient in various marketing tools and technologies to effectively execute marketing campaigns and track performance.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Customer Satisfaction
- Teamwork
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with the company's values of integrity, quality, and customer satisfaction?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong communication and interpersonal skills, with the ability to build and maintain effective working relationships?
ASSUMPTION: D.R. Horton values a strong cultural fit, with an emphasis on integrity, teamwork, and customer satisfaction. Candidates should be able to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with various personnel and departments to execute marketing plans
- Adapting to changes in regional marketing strategies and priorities
- Occasional overnight travel
ASSUMPTION: This role may present challenges in managing multiple projects, working with various personnel, and adapting to changes in regional marketing strategies. Candidates should be comfortable with these potential challenges and demonstrate strong organizational and communication skills.
📈 Similar Roles Comparison
- Marketing Manager (Real Estate) vs. Marketing Manager (Other Industries):
- Requires industry-specific knowledge of real estate marketing and trends
- May involve working with real estate-specific tools and platforms
- Offers opportunities to specialize in real estate marketing
- Marketing Manager (Mid-Atlantic Region) vs. Marketing Manager (Other Regions):
- Requires understanding of regional market trends and consumer behavior
- May involve coordinating with regional leadership and personnel
- Offers opportunities to develop regional marketing strategies and plans
- Marketing Manager vs. Marketing Director/VP:
- Marketing Manager typically focuses on tactical execution and project management
- Marketing Director/VP oversees strategic planning and team leadership
- Marketing Manager role may serve as a stepping stone to Marketing Director/VP positions
ASSUMPTION: This role may differ from similar marketing roles in other industries or regions, requiring industry-specific knowledge and regional market understanding. It may also serve as a stepping stone to more senior marketing roles within the company.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for a new residential community launch
- Managing and coordinating marketing materials for multiple active communities
- Conducting market research and analysis to inform regional marketing strategies
- Collaborating with regional leadership to optimize marketing budgets and resource allocation
ASSUMPTION: These sample projects highlight the strategic, project management, and analytical aspects of the marketing manager role, requiring strong organizational and communication skills.
❓ Key Questions to Ask During Interview
- What are the key regional marketing priorities and challenges for the next 12-24 months?
- How does this role collaborate with the regional vice president and other personnel to execute marketing plans?
- What are the primary marketing channels and tools used by the company, and how do they differ from competitors?
- How does the company support the professional development and growth of marketing personnel?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and strategies?
ASSUMPTION: These interview questions aim to assess the candidate's understanding of the regional marketing landscape, their ability to work collaboratively, and their commitment to professional development and growth within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've managed
- Research the company and regional market to demonstrate your understanding of the role and industry
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
