📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Seacoast Embroidery Inc.
🔹 Location: Lake Worth, Texas
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to increase brand awareness and customer retention
- Managing all aspects of digital marketing, including SEO, email campaigns, social media, paid ads, and website optimization
- Collaborating with sales and product teams to create marketing materials that support customer acquisition and sales goals
- Overseeing content creation and managing relationships with marketing vendors and agencies
- Organizing and supporting trade shows, industry events, and branded promotions
ASSUMPTION: This role requires a strategic thinker with hands-on experience in digital and traditional marketing, brand development, and customer engagement. The ideal candidate will have a strong understanding of digital marketing tools and platforms, excellent communication and project management skills, and the ability to work independently and as part of a cross-functional team.
📋 Key Responsibilities
✅ Developing and executing strategic marketing plans to increase brand awareness, lead generation, and customer retention
✅ Managing all aspects of digital marketing, including SEO, email campaigns, social media, paid ads, and website optimization
✅ Collaborating with sales and product teams to create marketing materials that support customer acquisition and sales goals
✅ Overseeing content creation (blog posts, case studies, newsletters, etc.) aligned with brand voice and marketing objectives
✅ Analyzing campaign performance and providing actionable insights to improve ROI
✅ Managing relationships with marketing vendors and agencies as needed
✅ Organizing and supporting trade shows, industry events, and branded promotions
✅ Staying current on industry trends and competitor activities to inform strategy
ASSUMPTION: The key responsibilities listed above are based on the provided job description. However, it is essential to verify these details directly with the employer before making decisions.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 3–5+ years of experience in marketing, preferably in B2B or product-focused industries
Required Skills:
- Strong understanding of digital marketing tools and platforms (Google Ads, Meta Ads, HubSpot, Mailchimp, etc.)
- Excellent communication, writing, and project management skills
- Experience managing marketing budgets and reporting on performance metrics
- Ability to work independently and as part of a cross-functional team
Preferred Skills:
- Experience in the wholesale industry or related fields
- Fluency in Spanish or other languages
ASSUMPTION: While the job description does not explicitly list preferred qualifications, having experience in the wholesale industry or fluency in additional languages could provide a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the Lake Worth, Texas area)
Benefits:
- Competitive salary and benefits package
- Growth opportunities within a dynamic and supportive team
- A creative environment where your ideas are valued
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the Lake Worth, Texas area. The actual salary may vary depending on factors such as the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Seacoast Embroidery Inc. operates in the wholesale industry, specializing in providing high-quality uniforms and branded apparel to various sectors, including healthcare, hospitality, public safety, and corporate clients.
Company Size: Seacoast Embroidery Inc. is a small company with 2-10 employees, which may offer a more intimate work environment and opportunities for growth.
Founded: The company was founded in 2007 and has since established itself as a leading provider of uniforms and branded apparel, focusing on quality, service, and innovation.
Company Description:
- Seacoast Uniforms is committed to helping organizations present a consistent, professional image while supporting employee comfort and performance.
- The company offers a wide range of products and services, including custom embroidery, screen printing, and promotional products.
- Seacoast Uniforms serves diverse industries, demonstrating its versatility and adaptability in the market.
Company Specialties:
- Uniforms and branded apparel
- Custom embroidery and screen printing
- Promotional products
Company Website: https://www.seacoastuniforms.com/
ASSUMPTION: The provided company information is based on the job listing and the company's website. However, it is essential to verify these details directly with the employer before making decisions.
📊 Role Analysis
Career Level: The Marketing Manager role is a mid-level position, requiring 3-5 years of marketing experience. This role offers opportunities for growth and development within the company.
Reporting Structure: The Marketing Manager will likely report directly to the company's owner or a higher-level marketing executive, depending on the company's organizational structure.
Work Arrangement: This role is on-site, requiring the Marketing Manager to work from the company's Lake Worth, Texas office. However, the company may offer flexible work arrangements, such as occasional remote work or hybrid options, depending on the specific needs of the role and the employee.
Growth Opportunities:
- As a small company, Seacoast Embroidery Inc. may offer opportunities for employees to take on additional responsibilities and grow within the organization as it expands.
- The Marketing Manager role provides an excellent platform for developing and demonstrating leadership skills, which could lead to future management opportunities.
- Working closely with various teams and departments may expose the Marketing Manager to new aspects of the business, fostering continuous learning and growth.
ASSUMPTION: The growth opportunities listed above are based on industry trends and common career paths for marketing professionals. However, it is essential to verify these opportunities directly with the employer before making decisions.
🌍 Location & Work Environment
Office Type: Seacoast Embroidery Inc. operates from a single office location in Lake Worth, Texas.
Office Location(s): 5893 S Congress Ave, Lake Worth, TX 33462
Geographic Context:
- Lake Worth is a city in Palm Beach County, Florida, with a population of approximately 37,000 people.
- The city is located near major highways, providing easy access to nearby cities and attractions.
- Lake Worth offers a mix of urban and suburban living, with a variety of housing options and amenities.
Work Schedule: The Marketing Manager position is a full-time role, requiring a standard workweek of 40 hours. However, the specific work schedule may vary depending on the company's needs and the Marketing Manager's personal preferences.
ASSUMPTION: The work environment and schedule for the Marketing Manager role may be subject to change based on the company's specific needs and the employee's preferences. It is essential to verify these details directly with the employer before making decisions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the company owner or a higher-level executive
- Background check and reference verification (if applicable)
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and relevant achievements.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and ROI.
- Research Seacoast Embroidery Inc. and the wholesale industry to demonstrate your understanding of the business and market trends.
- Prepare thoughtful questions to ask the interviewer about the company, the role, and the team to show your interest and engagement.
ATS Keywords: Marketing Manager, Digital Marketing, SEO, Email Marketing, Social Media, Paid Ads, Website Optimization, Content Creation, Brand Development, Customer Engagement, Marketing Strategy, Marketing Planning, Marketing Budget, Marketing Performance Metrics, Marketing Vendor Management, Trade Shows, Industry Events, Branded Promotions, Industry Trends, Competitor Analysis
ASSUMPTION: The application process and interview tips provided are based on industry best practices and common hiring processes for marketing roles. However, it is essential to verify these details directly with the employer before making decisions.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook and Instagram Ads)
- HubSpot
- Mailchimp
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles and may be relevant to the Marketing Manager position at Seacoast Embroidery Inc. However, it is essential to verify the specific tools and technologies used by the company before making decisions.
👔 Cultural Fit Considerations
Company Values:
- Quality: Seacoast Embroidery Inc. is committed to providing high-quality uniforms and branded apparel, focusing on quality in all aspects of its operations.
- Service: The company prioritizes exceptional customer service, ensuring client satisfaction and building long-term relationships.
- Innovation: Seacoast Embroidery Inc. continually seeks to improve its products, services, and processes, embracing innovation and adaptability.
Work Style:
- Collaborative: The Marketing Manager will work closely with various teams and departments, requiring strong communication and collaboration skills.
- Adaptable: The role may require adjusting to changes in the market, industry trends, and the company's growth and evolution.
- Results-driven: The Marketing Manager will be responsible for achieving specific goals and objectives, focusing on measurable results and ROI.
Self-Assessment Questions:
- Do you share Seacoast Embroidery Inc.'s commitment to quality, service, and innovation?
- Are you comfortable working in a collaborative environment and adapting to changes as needed?
- Do you have a proven track record of achieving results and driving ROI in marketing campaigns?
ASSUMPTION: The company values and work style considerations listed above are based on the job description and industry best practices. However, it is essential to verify these details directly with the employer before making decisions.
⚠️ Potential Challenges
- As a small company, Seacoast Embroidery Inc. may have limited resources and budget for marketing initiatives, requiring the Marketing Manager to be creative and strategic in their approach.
- The wholesale industry can be competitive, with established players and new entrants vying for market share. The Marketing Manager must stay current on industry trends and competitor activities to maintain a competitive edge.
- The Marketing Manager may need to wear multiple hats and take on additional responsibilities as needed, depending on the company's growth and the team's capabilities.
- Working in a small company may require the Marketing Manager to adapt to changes in priorities and workloads, as the company's needs and market conditions evolve.
ASSUMPTION: The potential challenges listed above are based on industry trends and common experiences for marketing professionals in small companies. However, it is essential to verify these challenges directly with the employer before making decisions.
📈 Similar Roles Comparison
- The Marketing Manager role at Seacoast Embroidery Inc. is similar to marketing roles in other wholesale and B2B companies, focusing on brand development, customer engagement, and driving sales growth.
- However, Seacoast Embroidery Inc. is a small company, which may offer a more intimate work environment and opportunities for growth and development that might not be available in larger organizations.
- The Marketing Manager role at Seacoast Embroidery Inc. may have a broader scope of responsibilities than marketing roles in larger companies, as the Marketing Manager may need to wear multiple hats and take on additional responsibilities as needed.
ASSUMPTION: The role comparison provided is based on industry trends and common experiences for marketing professionals in small and large companies. However, it is essential to verify these comparisons directly with the employer before making decisions.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to increase brand awareness and lead generation for Seacoast Embroidery Inc.
- Creating and managing email campaigns to engage customers, promote new products, and drive sales growth.
- Collaborating with the sales team to create targeted marketing materials that support customer acquisition and retention efforts.
- Analyzing campaign performance and providing actionable insights to optimize marketing efforts and improve ROI.
- Organizing and supporting trade shows, industry events, and branded promotions to showcase Seacoast Embroidery Inc.'s products and services.
ASSUMPTION: The sample projects listed above are based on the key responsibilities and required qualifications for the Marketing Manager role at Seacoast Embroidery Inc. However, it is essential to verify these projects directly with the employer before making decisions.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that plan?
- How does the Marketing Manager collaborate with other teams and departments to achieve company goals?
- What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: The key questions to ask during the interview are based on industry best practices and common concerns for marketing professionals. However, it is essential to verify these questions directly with the employer before making decisions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, digital marketing skills, and relevant achievements.
- Prepare examples of successful marketing campaigns or projects you've led, focusing on results and ROI.
- Research Seacoast Embroidery Inc. and the wholesale industry to demonstrate your understanding of the business and market trends.
- Prepare thoughtful questions to ask the interviewer about the company, the role, and the team to show your interest and engagement.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
