Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Ring & Pinion Service Inc

🔹 Location: Rathdrum, Idaho, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Shaping and advancing Van Compass' brand through strategic marketing efforts
• Managing social media accounts and creating engaging content
• Collaborating with internal teams and external partners to drive engagement and support sales
• Representing the brand at industry events and gaining market insights

ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong communication and collaboration skills. The ideal candidate will have a proven track record in brand building and digital marketing.

📋 Key Responsibilities

✅ Manages the outward presentation and branding of Van Compass

✅ Manages social media accounts and directs consumers to proper channels

✅ Builds on existing brand language and identity; brings it forward into the future

✅ Shoots, edits, publishes still photography and video content

✅ Handles graphic design work for packaging, apparel, merchandise, and branded sales materials

✅ Creates and manages ad campaigns in cooperation with 3rd party marketing agency

✅ Writes unique and engaging blog content with input from senior product team members

✅ Creates and curates product catalog images for the website following existing standards

✅ Works closely with the sales manager to create timely and compelling promotional email campaigns

✅ Travels to events to assist the sales team, recon the competition, interact with dealers and consumers, and gain valuable market insights

ASSUMPTION: This role requires a high level of creativity, attention to detail, and strong organizational skills. The ideal candidate will be able to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in marketing, branding, or a related role

Required Skills:

• Proven history of brand building and generating organic growth
• Proven ability to work with 3rd party service providers (PSPs) and vendors
• Proficiency with still photography and videography
• Proficiency in Adobe, MS Office 365, and Shopify
• Patient and clear communicator
• Able to work productively with minimal supervision and guidance
• Able to travel efficiently and produce results

Preferred Skills:

• Experience in the automotive industry
• Fluency in additional languages

ASSUMPTION: While the ideal candidate will have a degree in a relevant field, equivalent experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Van Compass products

Working Hours: Full-time, 40 hours per week. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 2-5 years of experience in the United States. Benefits may vary based on full-time or part-time employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive aftermarket industry, focusing on vehicle drivetrain components

Company Size: Medium-sized company with a team of dedicated professionals

Founded: 1978, with a rich history in the automotive industry

Company Description:

• Ring & Pinion Service Inc is a leading manufacturer and distributor of vehicle drivetrain components
• The company is known for its high-quality products and exceptional customer service
• Ring & Pinion Service Inc is committed to innovation and continuous improvement

Company Specialties:

• Manufacturing and distribution of vehicle drivetrain components
• Custom gear and drivetrain solutions
• Technical support and customer service

Company Website: https://www.ringandpinion.com/

ASSUMPTION: Ring & Pinion Service Inc is a well-established company with a strong reputation in the automotive industry. The company values innovation, quality, and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement

Reporting Structure: Reports directly to the Sales Manager and collaborates with various internal teams and external partners

Work Arrangement: On-site, full-time position with occasional travel required

Growth Opportunities:

• Advancement to a senior marketing role or management position
• Expansion of responsibilities based on performance and company growth
• Opportunities to learn and develop new skills through training and mentorship

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts and brand identity.

🌍 Location & Work Environment

Office Type: Corporate office environment with a casual dress code

Office Location(s): Rathdrum, Idaho

Geographic Context:

• Rathdrum is a small city located in northern Idaho, with a population of approximately 8,000 people
• The city offers a high quality of life, with affordable housing, low crime rates, and excellent schools
• Rathdrum is located near several outdoor recreation areas, including Lake Pend Oreille and the Coeur d'Alene National Forest

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at Ring & Pinion Service Inc is collaborative and supportive, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Sales Manager and Marketing Team to discuss qualifications, experience, and portfolio
• Final interview with the CEO to discuss long-term goals and company culture
• Background check and reference checks

Key Assessment Areas:

• Portfolio and work samples demonstrating branding, content creation, and digital marketing skills
• Communication and collaboration skills, both written and verbal
• Problem-solving and critical thinking abilities
• Adaptability and willingness to learn new tools and technologies

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio or work samples that demonstrate your branding, content creation, and digital marketing skills
• Be prepared to discuss your approach to brand building, content strategy, and digital marketing campaigns
• Research Ring & Pinion Service Inc and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Brand building, social media management, content creation, photography, videography, graphic design, ad campaign management, blog writing, email marketing, market research, communication, collaboration, sales support, travel, Adobe, MS Office, Shopify

ASSUMPTION: The application process at Ring & Pinion Service Inc is designed to assess the candidate's skills, experience, and cultural fit. The company values open communication and transparency throughout the hiring process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• MS Office 365 (Word, Excel, PowerPoint)
• Shopify (e-commerce platform)
• Social media management tools (Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (Mailchimp, Constant Contact)
• SEO and analytics tools (Google Analytics, SEMrush, Ahrefs)

ASSUMPTION: The ideal candidate will have proficiency in the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality: Ring & Pinion Service Inc is committed to producing high-quality products and providing exceptional customer service
• Innovation: The company values creativity, continuous learning, and improvement
• Teamwork: Ring & Pinion Service Inc fosters a collaborative work environment that encourages open communication and collaboration

Work Style:

• Self-motivated and able to work independently
• Strong communication and collaboration skills
• Adaptable and able to manage multiple projects and deadlines
• Problem-solving and critical thinking skills

Self-Assessment Questions:

• Do you have a proven track record of brand building and generating organic growth?
• Are you comfortable working with 3rd party service providers and vendors?
• Do you have proficiency in still photography, videography, and various software tools?
• Are you a patient and clear communicator, able to work productively with minimal supervision and guidance?
• Are you able to travel efficiently and produce results?

ASSUMPTION: Ring & Pinion Service Inc values candidates who are self-motivated, adaptable, and able to work effectively in a collaborative environment. The ideal candidate will share the company's commitment to quality, innovation, and teamwork.

⚠️ Potential Challenges

• Occasional travel may be required to attend industry events or meet with clients
• The role may involve working on tight deadlines and managing multiple projects simultaneously
• The ideal candidate will be able to adapt to a fast-paced, dynamic work environment
• The role may require occasional overtime to meet project deadlines

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, learning, and making a meaningful impact on the company's marketing efforts and brand identity.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Brand Manager position in other industries, but may have a greater emphasis on creative content development and digital marketing
• The automotive aftermarket industry is competitive, with a focus on innovation, quality, and customer satisfaction
• This role offers opportunities for career growth and advancement within the marketing department or the company as a whole

ASSUMPTION: While this role shares similarities with other marketing roles, it is unique in its focus on the automotive aftermarket industry and the company's commitment to innovation, quality, and customer satisfaction.

📝 Sample Projects

• Develop a comprehensive brand strategy and guidelines for Van Compass
• Create and execute a social media marketing campaign to increase engagement and drive sales
• Design and implement an email marketing campaign to promote new products and move inventory
• Travel to industry events to assist the sales team, recon the competition, and gain valuable market insights

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. The actual projects and responsibilities may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
• How does this role fit into the company's long-term growth and expansion plans?
• What opportunities are there for professional development and growth within the marketing department or the company as a whole?
• How does the company support work-life balance for its employees?
• What is the company's approach to innovation and continuous improvement, and how does this role contribute to that effort?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, priorities, and long-term goals, as well as the specific expectations and requirements of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or work samples that demonstrate your branding, content creation, and digital marketing skills
• Be prepared to discuss your approach to brand building, content strategy, and digital marketing campaigns
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.