📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Nord Anglia Education
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Education
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive student recruitment
- Managing digital communications and brand positioning
- Collaborating with stakeholders and managing teams
- Analyzing performance data and making data-driven decisions
- Contributing to a positive and innovative team culture
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing to drive student recruitment and enhance the school's brand.
📋 Key Responsibilities
✅ Lead development and execution of the school marketing strategy to drive student recruitment
✅ Position DCIS brand effectively in the local market and align messaging with Nord Anglia Education brand
✅ Build and maintain digital marketing excellence, including paid ad campaigns, email marketing, SEO, and CMS updates
✅ Manage stakeholder relationships effectively, collaborating with the Admissions Manager and wider team
✅ Support positive team culture and efficient operations, promoting a test-and-learn approach and openness to automation
✅ Ensure consistency, clarity, and creativity in communications, guiding messaging tone, voice, and content across channels
✅ Contribute to the wider school and MAC team, sharing best practices and supporting event delivery
ASSUMPTION: The role requires a balance of strategic planning, hands-on execution, and stakeholder management to achieve marketing objectives and drive student recruitment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: Minimum 5 years' experience in a marketing team environment (agency or client side)
Required Skills:
- Strong leadership and team management skills
- Experience in campaign planning and digital execution
- Strong understanding of digital advertising and email marketing platforms
- Analytical and confident with performance data
- Strong copywriting and editing skills with excellent written English
- Cross-cultural and interpersonal communication skills
- Experience working in international school or service-based environment (desirable)
- Strong aesthetic eye for evaluating visual materials
- High comfort with prioritizing and pushing back on non-strategic tasks
Preferred Skills:
- Additional certifications in digital marketing, campaign management, or analytics
- Fluency in Chinese, Korean, or Japanese (desirable)
ASSUMPTION: The ideal candidate will have a strong background in marketing, digital communications, and team management, with a proven track record in driving student recruitment or similar marketing outcomes.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (Estimated, based on industry standards for mid-senior level marketing roles in Singapore)
Benefits:
- Health insurance
- Retirement benefits
- Professional development opportunities
- Working hours: Full-time, Monday to Friday, with additional hours as needed during peak periods
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education, specifically international schools and e-learning providers
Company Size: Small (38 employees), which may offer a more intimate work environment and closer collaboration with senior leadership
Founded: 1972, with a long history in international education
Company Description:
- Nord Anglia Education is a global premium schools organization, offering high-quality international education to students aged 2 to 18
- The company operates in 30 countries across the Americas, Europe, the Middle East, and Asia
- Nord Anglia Education is committed to providing a world-class, safe, happy environment for children and young people to thrive and learn
Company Specialties:
- International education
- E-learning and online learning platforms
- Global partnerships with leading organizations in science, technology, engineering, and the arts
Company Website: www.nordangliaeducation.com
ASSUMPTION: Nord Anglia Education is a well-established international school operator with a strong focus on providing high-quality education and fostering global connections.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing department or the wider organization
Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with the Admissions Manager and other stakeholders
Work Arrangement: Full-time, on-site role with additional hours as needed during peak periods, such as enrollment campaigns or events
Growth Opportunities:
- Progression to senior marketing roles within the organization
- Expanding responsibilities and team management opportunities
- Professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the wider organization, as well as the chance to work on high-impact marketing campaigns and initiatives.
🌍 Location & Work Environment
Office Type: On-site, with a green 12-acre campus located about 20 minutes from the Singapore CBD
Office Location(s): Dover Court International School, Singapore
Geographic Context:
- Singapore is a global hub for education, finance, and technology, offering a multicultural and dynamic work environment
- The school is located in a residential area with easy access to public transportation and amenities
- The school has a strong, vibrant community with a commitment to professional learning opportunities and growth
Work Schedule: Full-time, Monday to Friday, with additional hours as needed during peak periods
ASSUMPTION: The on-site work environment at Dover Court International School offers a collaborative and supportive work culture, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Head of Marketing and/or other stakeholders
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Digital marketing expertise
- Leadership and team management skills
- Cross-cultural communication and stakeholder management
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, digital communications skills, and leadership abilities
- Demonstrate your understanding of the role and the company's mission and values
- Prepare examples of successful marketing campaigns or initiatives you have led or contributed to
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
ATS Keywords: Marketing strategy, digital communications, campaign planning, team management, stakeholder management, cross-cultural communication, SEO, email marketing, brand management, content strategy, data analysis, creativity, collaboration
ASSUMPTION: The application process for this role may involve multiple rounds of interviews, with a focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., Google Analytics, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Manager will be expected to have experience with a range of marketing automation, email marketing, SEO, and project management tools to effectively execute marketing campaigns and manage team workflows.
👔 Cultural Fit Considerations
Company Values:
- Putting students first
- Promoting a positive and inclusive culture
- Fostering global connections
- Encouraging innovation and continuous improvement
Work Style:
- Collaborative and supportive team environment
- Focus on strategic planning and data-driven decision-making
- Openness to new technologies and automation
- Comfortable working in a multicultural and dynamic work environment
Self-Assessment Questions:
- How do you align marketing messages with the company's core values and brand?
- How do you prioritize and manage multiple marketing campaigns and projects simultaneously?
- How do you approach working with diverse stakeholders and teams in a multicultural environment?
ASSUMPTION: Nord Anglia Education values candidates who are passionate about education, committed to fostering a positive and inclusive culture, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing competing priorities and stakeholder expectations
- Balancing strategic planning with hands-on execution
- Adapting to a dynamic and evolving work environment
- Working with limited resources or budget constraints
ASSUMPTION: The Marketing Manager may face challenges in balancing competing priorities, managing stakeholder expectations, and adapting to a dynamic work environment, but these can also present opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other marketing roles in international schools, this position may offer more focus on student recruitment and brand positioning
- In the broader education sector, this role may require more cross-cultural communication and stakeholder management skills
- Career progression in marketing within Nord Anglia Education may follow a similar path to other international school operators or e-learning providers
ASSUMPTION: This role may differ from other marketing positions in the education sector in its focus on student recruitment and brand positioning, but career progression may follow a similar path to other international school operators or e-learning providers.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase inquiry volumes for a specific grade level or program
- Collaborating with the Admissions Manager to optimize the inquiry-to-enrollment conversion rate
- Conducting a comprehensive audit of the school's digital presence and implementing improvements to enhance brand consistency and visibility
ASSUMPTION: The Marketing Manager may be involved in a wide range of projects, from strategic planning and campaign development to hands-on execution and optimization, to drive student recruitment and enhance the school's brand.
❓ Key Questions to Ask During Interview
- How does the school plan to support the Marketing Manager's professional development and growth?
- What are the key priorities for the Marketing Manager in the first 90 days in the role?
- How does the school measure the success of marketing campaigns and initiatives, and how is this information used to inform future strategies?
- What opportunities are there for collaboration and knowledge-sharing with other Nord Anglia Education schools and marketing teams?
- How does the school support work-life balance for its employees, particularly during peak periods?
ASSUMPTION: Asking insightful questions during the interview process can help the candidate better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, digital communications skills, and leadership abilities
- Prepare examples of successful marketing campaigns or initiatives you have led or contributed to
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
- Prepare for interviews by researching the company, the role, and the industry, and practicing your responses to common interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
