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Marketing Manager

Nord Anglia Education
Full-time
On-site
Singapore
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Nord Anglia Education

πŸ”Ή Location: Singapore

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Education

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies to drive student recruitment
  • Managing digital communications and brand positioning
  • Collaborating with stakeholders and managing teams
  • Analyzing performance data and making data-driven decisions
  • Contributing to a positive and innovative team culture

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing to drive student recruitment and enhance the school's brand.

πŸ“‹ Key Responsibilities

βœ… Lead development and execution of the school marketing strategy to drive student recruitment

βœ… Position DCIS brand effectively in the local market and align messaging with Nord Anglia Education brand

βœ… Build and maintain digital marketing excellence, including paid ad campaigns, email marketing, SEO, and CMS updates

βœ… Manage stakeholder relationships effectively, collaborating with the Admissions Manager and wider team

βœ… Support positive team culture and efficient operations, promoting a test-and-learn approach and openness to automation

βœ… Ensure consistency, clarity, and creativity in communications, guiding messaging tone, voice, and content across channels

βœ… Contribute to the wider school and MAC team, sharing best practices and supporting event delivery

ASSUMPTION: The role requires a balance of strategic planning, hands-on execution, and stakeholder management to achieve marketing objectives and drive student recruitment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or related field

Experience: Minimum 5 years' experience in a marketing team environment (agency or client side)

Required Skills:

  • Strong leadership and team management skills
  • Experience in campaign planning and digital execution
  • Strong understanding of digital advertising and email marketing platforms
  • Analytical and confident with performance data
  • Strong copywriting and editing skills with excellent written English
  • Cross-cultural and interpersonal communication skills
  • Experience working in international school or service-based environment (desirable)
  • Strong aesthetic eye for evaluating visual materials
  • High comfort with prioritizing and pushing back on non-strategic tasks

Preferred Skills:

  • Additional certifications in digital marketing, campaign management, or analytics
  • Fluency in Chinese, Korean, or Japanese (desirable)

ASSUMPTION: The ideal candidate will have a strong background in marketing, digital communications, and team management, with a proven track record in driving student recruitment or similar marketing outcomes.

πŸ’° Compensation & Benefits

Salary Range: SGD 80,000 - 120,000 per annum (Estimated, based on industry standards for mid-senior level marketing roles in Singapore)

Benefits:

  • Health insurance
  • Retirement benefits
  • Professional development opportunities
  • Working hours: Full-time, Monday to Friday, with additional hours as needed during peak periods

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Education, specifically international schools and e-learning providers

Company Size: Small (38 employees), which may offer a more intimate work environment and closer collaboration with senior leadership

Founded: 1972, with a long history in international education

Company Description:

  • Nord Anglia Education is a global premium schools organization, offering high-quality international education to students aged 2 to 18
  • The company operates in 30 countries across the Americas, Europe, the Middle East, and Asia
  • Nord Anglia Education is committed to providing a world-class, safe, happy environment for children and young people to thrive and learn

Company Specialties:

  • International education
  • E-learning and online learning platforms
  • Global partnerships with leading organizations in science, technology, engineering, and the arts

Company Website: www.nordangliaeducation.com

ASSUMPTION: Nord Anglia Education is a well-established international school operator with a strong focus on providing high-quality education and fostering global connections.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing department or the wider organization

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with the Admissions Manager and other stakeholders

Work Arrangement: Full-time, on-site role with additional hours as needed during peak periods, such as enrollment campaigns or events

Growth Opportunities:

  • Progression to senior marketing roles within the organization
  • Expanding responsibilities and team management opportunities
  • Professional development and training opportunities

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the wider organization, as well as the chance to work on high-impact marketing campaigns and initiatives.

🌍 Location & Work Environment

Office Type: On-site, with a green 12-acre campus located about 20 minutes from the Singapore CBD

Office Location(s): Dover Court International School, Singapore

Geographic Context:

  • Singapore is a global hub for education, finance, and technology, offering a multicultural and dynamic work environment
  • The school is located in a residential area with easy access to public transportation and amenities
  • The school has a strong, vibrant community with a commitment to professional learning opportunities and growth

Work Schedule: Full-time, Monday to Friday, with additional hours as needed during peak periods

ASSUMPTION: The on-site work environment at Dover Court International School offers a collaborative and supportive work culture, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the Head of Marketing and/or other stakeholders
  • Final round interview with senior leadership

Key Assessment Areas:

  • Marketing strategy and planning
  • Digital marketing expertise
  • Leadership and team management skills
  • Cross-cultural communication and stakeholder management
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing experience, digital communications skills, and leadership abilities
  • Demonstrate your understanding of the role and the company's mission and values
  • Prepare examples of successful marketing campaigns or initiatives you have led or contributed to
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

ATS Keywords: Marketing strategy, digital communications, campaign planning, team management, stakeholder management, cross-cultural communication, SEO, email marketing, brand management, content strategy, data analysis, creativity, collaboration

ASSUMPTION: The application process for this role may involve multiple rounds of interviews, with a focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit with the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Email marketing tools (e.g., Mailchimp, Constant Contact)
  • SEO tools (e.g., Google Analytics, SEMrush)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Manager will be expected to have experience with a range of marketing automation, email marketing, SEO, and project management tools to effectively execute marketing campaigns and manage team workflows.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Putting students first
  • Promoting a positive and inclusive culture
  • Fostering global connections
  • Encouraging innovation and continuous improvement

Work Style:

  • Collaborative and supportive team environment
  • Focus on strategic planning and data-driven decision-making
  • Openness to new technologies and automation
  • Comfortable working in a multicultural and dynamic work environment

Self-Assessment Questions:

  • How do you align marketing messages with the company's core values and brand?
  • How do you prioritize and manage multiple marketing campaigns and projects simultaneously?
  • How do you approach working with diverse stakeholders and teams in a multicultural environment?

ASSUMPTION: Nord Anglia Education values candidates who are passionate about education, committed to fostering a positive and inclusive culture, and eager to contribute to the company's mission and values.

⚠️ Potential Challenges

  • Managing competing priorities and stakeholder expectations
  • Balancing strategic planning with hands-on execution
  • Adapting to a dynamic and evolving work environment
  • Working with limited resources or budget constraints

ASSUMPTION: The Marketing Manager may face challenges in balancing competing priorities, managing stakeholder expectations, and adapting to a dynamic work environment, but these can also present opportunities for growth and learning.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles in international schools, this position may offer more focus on student recruitment and brand positioning
  • In the broader education sector, this role may require more cross-cultural communication and stakeholder management skills
  • Career progression in marketing within Nord Anglia Education may follow a similar path to other international school operators or e-learning providers

ASSUMPTION: This role may differ from other marketing positions in the education sector in its focus on student recruitment and brand positioning, but career progression may follow a similar path to other international school operators or e-learning providers.

πŸ“ Sample Projects

  • Developing and executing a targeted marketing campaign to increase inquiry volumes for a specific grade level or program
  • Collaborating with the Admissions Manager to optimize the inquiry-to-enrollment conversion rate
  • Conducting a comprehensive audit of the school's digital presence and implementing improvements to enhance brand consistency and visibility

ASSUMPTION: The Marketing Manager may be involved in a wide range of projects, from strategic planning and campaign development to hands-on execution and optimization, to drive student recruitment and enhance the school's brand.

❓ Key Questions to Ask During Interview

  • How does the school plan to support the Marketing Manager's professional development and growth?
  • What are the key priorities for the Marketing Manager in the first 90 days in the role?
  • How does the school measure the success of marketing campaigns and initiatives, and how is this information used to inform future strategies?
  • What opportunities are there for collaboration and knowledge-sharing with other Nord Anglia Education schools and marketing teams?
  • How does the school support work-life balance for its employees, particularly during peak periods?

ASSUMPTION: Asking insightful questions during the interview process can help the candidate better understand the role, the team, and the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing experience, digital communications skills, and leadership abilities
  • Prepare examples of successful marketing campaigns or initiatives you have led or contributed to
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role
  • Prepare for interviews by researching the company, the role, and the industry, and practicing your responses to common interview questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.