Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Ipoh International School Sdn Bhd

🔹 Location: Ipoh, Malaysia

🔹 Job Type: Permanent, On-site

🔹 Category: Education, Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and delivery of marketing and communications activities
• Collaboration with the Admissions team for student recruitment-led activities
• Achieving enrolment and retention targets through effective marketing campaigns
• Representing the school with the media and stakeholders
• Ensuring consistent implementation of the Tenby Schools brand

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in marketing and brand management, preferably within the education sector.

📋 Key Responsibilities

✅ Lead the annual Marketing & Admissions planning process, ensuring optimum brand awareness and lead generation activities within the local competitive environment.

✅ Support the annual target and fee-setting process within the school.

✅ Proactively manage the content, media, event, and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.

✅ Produce digital and print publications following regional guidelines, organizing photography/videography shoots and design/editorial content where required.

✅ Demonstrate continual improvement of promotional campaigns to achieve required levels of enquiry, application, acceptance, and enrolment rates in schools.

✅ Oversee content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience.

✅ Leverage all appropriate content, media, and PR opportunities to drive quality lead generation activity across digital and offline marketing channels.

✅ Ensure 'Amazing Learning' is at the center of marketing and PR initiatives.

✅ Act as school representative with the media for both proactive and reactive media communications.

✅ Oversee school marketing activities, improving alumni, stakeholder, parent, student, and staff engagement.

✅ Ensure schools regularly conduct market research and help schools to engage stakeholders to complete yearly surveys with increased completion and advocacy rates.

✅ Help define and consistently communicate schools’ stories, USPs, and ‘Wows’.

✅ Share learnings and best practices with Marketing & Admissions teams in other Tenby Schools.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Educated to Degree/Master level, preferably in Marketing, Mass Communication, or a Business-related discipline.

Experience: Minimum 5 years of work experience in a similar capacity, with prior experience in the Education industry being an advantage.

Required Skills:

• Proven track record in marketing and communications
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Ability to read, write, and converse in English and Bahasa Malaysia
• Ability to read, write, and converse in Mandarin is an advantage

Preferred Skills:

• Experience in the Education industry
• Fluency in additional languages
• Experience with CRM and marketing automation tools

ASSUMPTION: Candidates with a strong background in marketing, preferably within the education sector, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: RM 80,000 - RM 120,000 per annum (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Malaysia)

Benefits:

• Competitive salary
• Fee discount for children of employees
• Medical outpatient and insurance benefits
• Personal Accident insurance coverage

Working Hours: Full-time, Monday to Friday, with occasional weekend work as required

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Malaysia. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education, specifically international schools

Company Size: Medium (1,000 students, 30 nationalities represented)

Founded: 1960, as part of the International Schools Partnership

Company Description:

• Offers IPC, IGCSE, A level, and SPM programs
• Provides 70 co-curricular activities
• Committed to providing work-life balance and continuous professional development for staff
• Part of a global network of over 108 schools, offering career advancement opportunities

Company Specialties:

• International education
• Pastoral care
• Continuous professional development
• Global networking opportunities

Company Website: https://www.ispschools.com.my/

ASSUMPTION: The company values diversity, inclusion, and cultural understanding, given its international student body and global network.

📊 Role Analysis

Career Level: Mid-level management, reporting directly to the Campus Principal

Reporting Structure: Reports to the Campus Principal and collaborates with the Admissions team

Work Arrangement: Full-time, on-site, with occasional remote work possible for specific tasks

Growth Opportunities:

• Potential career advancement within the International Schools Partnership network
• Opportunities for professional development and skill-building
• Chance to work in a diverse and multicultural environment

ASSUMPTION: This role offers opportunities for professional growth and development within a global network of schools.

🌍 Location & Work Environment

Office Type: On-site, with a 13-acre campus

Office Location(s): Ipoh, Malaysia

Geographic Context:

• Ipoh is a city in Malaysia, known for its natural beauty and cultural heritage
• The school is located in a residential area, with nearby amenities and attractions
• The city offers a mix of urban and rural living, with easy access to nature and outdoor activities

Work Schedule: Monday to Friday, with occasional weekend work as required

ASSUMPTION: The work environment is multicultural and diverse, reflecting the international student body and global network of the school.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the Campus Principal and Admissions team
• Background check and offer

Key Assessment Areas:

• Marketing and communications skills
• Leadership and team management abilities
• Cultural fit and alignment with the school's values
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and communications experience
• Demonstrate your understanding of the education sector and the school's unique selling points
• Prepare examples of successful marketing campaigns and their impact on enrolment and retention

ATS Keywords: Marketing, Communications, Brand Management, Lead Generation, Event Management, Stakeholder Engagement, Digital Marketing, Education, International Schools

ASSUMPTION: The application process is thorough and competitive, with a focus on finding the best fit for the school's culture and values.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Marketo)
• Design and editing software (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the school's current setup and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Begin with our children and students
• Treat everyone with care and respect
• Operate effectively
• Are financially responsible
• Learn continuously

Work Style:

• Collaborative and team-oriented
• Strategic and forward-thinking
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record in marketing and communications, with a focus on driving enrolment and retention in an educational setting?
• Are you comfortable working in a multicultural and diverse environment, with a global network of schools?
• Do you have strong leadership and team management skills, with the ability to collaborate effectively with various stakeholders?

ASSUMPTION: Candidates who align strongly with the school's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, with tight deadlines
• Adapting to a diverse and multicultural work environment
• Balancing the needs of various stakeholders, including parents, students, and staff
• Keeping up with industry trends and best practices in marketing and communications

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing and communications within an international school setting, with a global network of schools
• Compared to other marketing roles in the education sector, this position offers a unique blend of strategic planning, lead generation, and brand management
• Career progression opportunities may vary depending on the specific school and network

ASSUMPTION: This role offers a unique blend of strategic planning, lead generation, and brand management within an international school setting, with a global network of schools.

📝 Sample Projects

• Developing and executing a comprehensive marketing and communications plan for a new school campus launch
• Creating and implementing targeted digital marketing campaigns to drive enrolment and retention
• Managing and overseeing the production of digital and print publications, including the school's website and prospectus

ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the Marketing Manager role within an international school setting.

❓ Key Questions to Ask During Interview

• Can you describe the school's marketing and communications strategy for the next academic year, and how this role fits into that plan?
• How does the school engage with its diverse community of parents, students, and staff, and what role does marketing and communications play in that engagement?
• What opportunities are there for professional development and growth within the International Schools Partnership network?
• How does the school measure the success of its marketing and communications initiatives, and what key performance indicators (KPIs) are used to track progress?
• What is the work-life balance like for this role, and how does the school support its employees' well-being?

ASSUMPTION: These questions will help candidates better understand the role, the school's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and communications experience, with a focus on driving enrolment and retention in an educational setting
• Prepare examples of successful marketing campaigns and their impact on enrolment and retention
• Follow up with the school within two weeks of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.