πΉ Job Title: Marketing Manager
πΉ Company: Ipoh International School Sdn Bhd
πΉ Location: Ipoh, Malaysia
πΉ Job Type: Permanent, On-site
πΉ Category: Education, Marketing
πΉ Date Posted: July 4, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in marketing and brand management, preferably within the education sector.
β Lead the annual Marketing & Admissions planning process, ensuring optimum brand awareness and lead generation activities within the local competitive environment.
β Support the annual target and fee-setting process within the school.
β Proactively manage the content, media, event, and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.
β Produce digital and print publications following regional guidelines, organizing photography/videography shoots and design/editorial content where required.
β Demonstrate continual improvement of promotional campaigns to achieve required levels of enquiry, application, acceptance, and enrolment rates in schools.
β Oversee content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience.
β Leverage all appropriate content, media, and PR opportunities to drive quality lead generation activity across digital and offline marketing channels.
β Ensure 'Amazing Learning' is at the center of marketing and PR initiatives.
β Act as school representative with the media for both proactive and reactive media communications.
β Oversee school marketing activities, improving alumni, stakeholder, parent, student, and staff engagement.
β Ensure schools regularly conduct market research and help schools to engage stakeholders to complete yearly surveys with increased completion and advocacy rates.
β Help define and consistently communicate schoolsβ stories, USPs, and βWowsβ.
β Share learnings and best practices with Marketing & Admissions teams in other Tenby Schools.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Education: Educated to Degree/Master level, preferably in Marketing, Mass Communication, or a Business-related discipline.
Experience: Minimum 5 years of work experience in a similar capacity, with prior experience in the Education industry being an advantage.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in marketing, preferably within the education sector, will be well-suited for this role.
Salary Range: RM 80,000 - RM 120,000 per annum (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Malaysia)
Benefits:
Working Hours: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Malaysia. The actual salary may vary depending on the candidate's qualifications and experience.
Industry: Education, specifically international schools
Company Size: Medium (1,000 students, 30 nationalities represented)
Founded: 1960, as part of the International Schools Partnership
Company Description:
Company Specialties:
Company Website: https://www.ispschools.com.my/
ASSUMPTION: The company values diversity, inclusion, and cultural understanding, given its international student body and global network.
Career Level: Mid-level management, reporting directly to the Campus Principal
Reporting Structure: Reports to the Campus Principal and collaborates with the Admissions team
Work Arrangement: Full-time, on-site, with occasional remote work possible for specific tasks
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within a global network of schools.
Office Type: On-site, with a 13-acre campus
Office Location(s): Ipoh, Malaysia
Geographic Context:
Work Schedule: Monday to Friday, with occasional weekend work as required
ASSUMPTION: The work environment is multicultural and diverse, reflecting the international student body and global network of the school.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Communications, Brand Management, Lead Generation, Event Management, Stakeholder Engagement, Digital Marketing, Education, International Schools
ASSUMPTION: The application process is thorough and competitive, with a focus on finding the best fit for the school's culture and values.
ASSUMPTION: The specific tools and technologies used may vary depending on the school's current setup and the candidate's expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align strongly with the school's values and work style will be well-suited for this role.
ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, and a commitment to continuous learning and improvement.
ASSUMPTION: This role offers a unique blend of strategic planning, lead generation, and brand management within an international school setting, with a global network of schools.
ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the Marketing Manager role within an international school setting.
ASSUMPTION: These questions will help candidates better understand the role, the school's culture, and the opportunities for professional growth and development.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.