I
Full-time
On-site
Malaysia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Ipoh International School Sdn Bhd

πŸ”Ή Location: Ipoh, Malaysia

πŸ”Ή Job Type: Permanent, On-site

πŸ”Ή Category: Education, Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic planning and delivery of marketing and communications activities
  • Collaboration with the Admissions team for student recruitment-led activities
  • Achieving enrolment and retention targets through effective marketing campaigns
  • Representing the school with the media and stakeholders
  • Ensuring consistent implementation of the Tenby Schools brand

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in marketing and brand management, preferably within the education sector.

πŸ“‹ Key Responsibilities

βœ… Lead the annual Marketing & Admissions planning process, ensuring optimum brand awareness and lead generation activities within the local competitive environment.

βœ… Support the annual target and fee-setting process within the school.

βœ… Proactively manage the content, media, event, and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.

βœ… Produce digital and print publications following regional guidelines, organizing photography/videography shoots and design/editorial content where required.

βœ… Demonstrate continual improvement of promotional campaigns to achieve required levels of enquiry, application, acceptance, and enrolment rates in schools.

βœ… Oversee content of the school website, ensuring current and engaging information for prospective and current families to enhance user experience.

βœ… Leverage all appropriate content, media, and PR opportunities to drive quality lead generation activity across digital and offline marketing channels.

βœ… Ensure 'Amazing Learning' is at the center of marketing and PR initiatives.

βœ… Act as school representative with the media for both proactive and reactive media communications.

βœ… Oversee school marketing activities, improving alumni, stakeholder, parent, student, and staff engagement.

βœ… Ensure schools regularly conduct market research and help schools to engage stakeholders to complete yearly surveys with increased completion and advocacy rates.

βœ… Help define and consistently communicate schools’ stories, USPs, and β€˜Wows’.

βœ… Share learnings and best practices with Marketing & Admissions teams in other Tenby Schools.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Educated to Degree/Master level, preferably in Marketing, Mass Communication, or a Business-related discipline.

Experience: Minimum 5 years of work experience in a similar capacity, with prior experience in the Education industry being an advantage.

Required Skills:

  • Proven track record in marketing and communications
  • Strong leadership and team management skills
  • Excellent communication and interpersonal skills
  • Ability to read, write, and converse in English and Bahasa Malaysia
  • Ability to read, write, and converse in Mandarin is an advantage

Preferred Skills:

  • Experience in the Education industry
  • Fluency in additional languages
  • Experience with CRM and marketing automation tools

ASSUMPTION: Candidates with a strong background in marketing, preferably within the education sector, will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: RM 80,000 - RM 120,000 per annum (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Malaysia)

Benefits:

  • Competitive salary
  • Fee discount for children of employees
  • Medical outpatient and insurance benefits
  • Personal Accident insurance coverage

Working Hours: Full-time, Monday to Friday, with occasional weekend work as required

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in Malaysia. The actual salary may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Education, specifically international schools

Company Size: Medium (1,000 students, 30 nationalities represented)

Founded: 1960, as part of the International Schools Partnership

Company Description:

  • Offers IPC, IGCSE, A level, and SPM programs
  • Provides 70 co-curricular activities
  • Committed to providing work-life balance and continuous professional development for staff
  • Part of a global network of over 108 schools, offering career advancement opportunities

Company Specialties:

  • International education
  • Pastoral care
  • Continuous professional development
  • Global networking opportunities

Company Website: https://www.ispschools.com.my/

ASSUMPTION: The company values diversity, inclusion, and cultural understanding, given its international student body and global network.

πŸ“Š Role Analysis

Career Level: Mid-level management, reporting directly to the Campus Principal

Reporting Structure: Reports to the Campus Principal and collaborates with the Admissions team

Work Arrangement: Full-time, on-site, with occasional remote work possible for specific tasks

Growth Opportunities:

  • Potential career advancement within the International Schools Partnership network
  • Opportunities for professional development and skill-building
  • Chance to work in a diverse and multicultural environment

ASSUMPTION: This role offers opportunities for professional growth and development within a global network of schools.

🌍 Location & Work Environment

Office Type: On-site, with a 13-acre campus

Office Location(s): Ipoh, Malaysia

Geographic Context:

  • Ipoh is a city in Malaysia, known for its natural beauty and cultural heritage
  • The school is located in a residential area, with nearby amenities and attractions
  • The city offers a mix of urban and rural living, with easy access to nature and outdoor activities

Work Schedule: Monday to Friday, with occasional weekend work as required

ASSUMPTION: The work environment is multicultural and diverse, reflecting the international student body and global network of the school.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Face-to-face interview with the Campus Principal and Admissions team
  • Background check and offer

Key Assessment Areas:

  • Marketing and communications skills
  • Leadership and team management abilities
  • Cultural fit and alignment with the school's values
  • Problem-solving and strategic thinking

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and communications experience
  • Demonstrate your understanding of the education sector and the school's unique selling points
  • Prepare examples of successful marketing campaigns and their impact on enrolment and retention

ATS Keywords: Marketing, Communications, Brand Management, Lead Generation, Event Management, Stakeholder Engagement, Digital Marketing, Education, International Schools

ASSUMPTION: The application process is thorough and competitive, with a focus on finding the best fit for the school's culture and values.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Mailchimp, Marketo)
  • Design and editing software (e.g., Adobe Creative Suite, Canva)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the school's current setup and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Begin with our children and students
  • Treat everyone with care and respect
  • Operate effectively
  • Are financially responsible
  • Learn continuously

Work Style:

  • Collaborative and team-oriented
  • Strategic and forward-thinking
  • Adaptable and responsive to change
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • Do you have a proven track record in marketing and communications, with a focus on driving enrolment and retention in an educational setting?
  • Are you comfortable working in a multicultural and diverse environment, with a global network of schools?
  • Do you have strong leadership and team management skills, with the ability to collaborate effectively with various stakeholders?

ASSUMPTION: Candidates who align strongly with the school's values and work style will be well-suited for this role.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns simultaneously, with tight deadlines
  • Adapting to a diverse and multicultural work environment
  • Balancing the needs of various stakeholders, including parents, students, and staff
  • Keeping up with industry trends and best practices in marketing and communications

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on marketing and communications within an international school setting, with a global network of schools
  • Compared to other marketing roles in the education sector, this position offers a unique blend of strategic planning, lead generation, and brand management
  • Career progression opportunities may vary depending on the specific school and network

ASSUMPTION: This role offers a unique blend of strategic planning, lead generation, and brand management within an international school setting, with a global network of schools.

πŸ“ Sample Projects

  • Developing and executing a comprehensive marketing and communications plan for a new school campus launch
  • Creating and implementing targeted digital marketing campaigns to drive enrolment and retention
  • Managing and overseeing the production of digital and print publications, including the school's website and prospectus

ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the Marketing Manager role within an international school setting.

❓ Key Questions to Ask During Interview

  • Can you describe the school's marketing and communications strategy for the next academic year, and how this role fits into that plan?
  • How does the school engage with its diverse community of parents, students, and staff, and what role does marketing and communications play in that engagement?
  • What opportunities are there for professional development and growth within the International Schools Partnership network?
  • How does the school measure the success of its marketing and communications initiatives, and what key performance indicators (KPIs) are used to track progress?
  • What is the work-life balance like for this role, and how does the school support its employees' well-being?

ASSUMPTION: These questions will help candidates better understand the role, the school's culture, and the opportunities for professional growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and communications experience, with a focus on driving enrolment and retention in an educational setting
  • Prepare examples of successful marketing campaigns and their impact on enrolment and retention
  • Follow up with the school within two weeks of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.