📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: D.R. Horton
🔹 Location: Mount Laurel, New Jersey
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-06
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for the Mid-Atlantic region
- Ensuring brand consistency across all marketing materials and campaigns
- Collaborating with cross-functional teams, including sales and marketing personnel
- Managing marketing budgets and allocating resources effectively
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and implement marketing strategies that align with regional goals
✅ Coordinate with division marketing managers/coordinators to improve products and company image
✅ Approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc.
✅ Direct the design of marketing collateral, including flyers, direct mail pieces, and signage
✅ Conduct business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
✅ Travel overnight as needed
✅ Maintain regular and reliable attendance
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree from a four-year college or university
Experience: Four to six years of digital marketing experience
Required Skills:
- Advanced knowledge of SEM, including meta tags, Panda and Penguin optimization algorithms, and PPC management
- Advanced knowledge of MLS and realtor sites such as Zillow and Realtor.com
- Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite (InDesign, Photoshop), photography, and video editing software
- Proficiency with MS Office and email
Preferred Skills:
- Master’s degree in Advertising/Marketing/Communications
- New home sales marketing experience
- Strong written and verbal communication skills
- Creative thinking
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on SEM and MLS knowledge. Excellent communication skills are essential for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $80,000 per year, depending on qualifications and experience
Benefits:
- Medical, Dental, and Vision insurance
- 401(K) plan
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life and Disability Insurance
- Vacation, Sick, Personal Time, and Company Holidays
- Multiple voluntary and company-provided benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with the given experience level and location. Benefits are competitive and comprehensive.
📌 Applicant Insights
🔍 Company Context
Industry: Homebuilding and Real Estate
Company Size: Large (over 10,000 employees)
Founded: 1978
Company Description:
- D.R. Horton, Inc. is the largest homebuilder in the United States, engaged in the construction and sale of high-quality homes designed principally for the entry-level and first-time move-up markets.
- The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries.
Company Specialties:
- Homebuilding
- Real Estate Development
- Mortgage Financing
- Title Services
Company Website: https://www.drhorton.com/
ASSUMPTION: D.R. Horton is a well-established company with a strong presence in the homebuilding and real estate industry. Working for this company offers opportunities for career growth and stability.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Region Vice President and may supervise 2 or more employees
Work Arrangement: On-site, with overnight travel required
Growth Opportunities:
- Potential advancement to a regional marketing director role
- Expanding skills and knowledge in the homebuilding and real estate industry
- Gaining experience in managing and developing marketing strategies for a large region
ASSUMPTION: This role offers opportunities for career growth and development within the company. Candidates should be proactive in seeking out new challenges and learning opportunities.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Mount Laurel, New Jersey
Geographic Context:
- Mount Laurel is a suburb of Philadelphia, offering a mix of urban and rural living
- The area has a relatively low cost of living compared to other major metropolitan areas in the Northeast
- Mount Laurel is conveniently located near major highways, providing easy access to Philadelphia and other nearby cities
Work Schedule: Full-time, 40 hours per week, with occasional overtime and overnight travel
ASSUMPTION: The location of this role offers a good balance between work and personal life, with easy access to major cities and a relatively low cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the regional vice president
- Background check and offer
Key Assessment Areas:
- Marketing strategy development and execution
- Budget management and resource allocation
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing experience and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Be prepared to discuss your marketing strategy for the Mid-Atlantic region
ATS Keywords: Marketing Strategy, SEM, PPC, Google Analytics, Adobe Creative Suite, Brand Management, Regional Marketing, Team Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and strategic thinking.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Microsoft Office Suite
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Candidates should be proficient in using marketing tools and technologies to develop and execute effective marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Customer Satisfaction
- Teamwork
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse team and managing multiple projects simultaneously?
- Do you have strong communication skills and the ability to influence others?
- Are you proactive in seeking out new challenges and learning opportunities?
ASSUMPTION: Candidates should be a good cultural fit for the company, with strong communication skills, adaptability, and a results-driven work ethic.
⚠️ Potential Challenges
- Managing a large region with multiple teams and stakeholders
- Balancing strategic planning with day-to-day marketing tasks
- Working with a diverse range of marketing channels and platforms
- Adapting to changes in the homebuilding and real estate market
- Occasional overnight travel
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be proactive in seeking out new challenges and learning opportunities.
📈 Similar Roles Comparison
- Marketing Manager (Homebuilding Industry) vs. Marketing Manager (Other Industries)
- Homebuilding industry-specific knowledge required
- Focus on new home sales and market trends
- Potential for higher job satisfaction and career growth in the homebuilding industry
- Marketing Manager (Mid-Atlantic Region) vs. Marketing Manager (Other Regions)
- Understanding of the Mid-Atlantic region's unique marketing dynamics
- Ability to adapt marketing strategies to regional trends and preferences
- Potential for higher job satisfaction and career growth in the Mid-Atlantic region
- Marketing Manager (D.R. Horton) vs. Marketing Manager (Other Companies)
- Working for a large, established homebuilder offers stability and growth opportunities
- Potential for higher job satisfaction and career growth within the company
- Competitive benefits and compensation packages
ASSUMPTION: This role offers unique opportunities for career growth and development within the homebuilding industry, the Mid-Atlantic region, and the company.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new community launch
- Creating targeted advertising campaigns to reach specific buyer segments
- Managing the design and production of marketing collateral, including flyers, brochures, and signage
- Coordinating with division marketing managers/coordinators to ensure brand consistency across all marketing materials
- Analyzing marketing campaign performance and adjusting strategies as needed
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role. Candidates should be prepared to discuss their experience with similar projects.
❓ Key Questions to Ask During Interview
- What are the key marketing challenges facing the Mid-Atlantic region, and how can this role address them?
- How does this role collaborate with sales area managers and marketing personnel to execute the marketing plan?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the company's plans for expanding its marketing efforts in the Mid-Atlantic region?
ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the company's marketing goals, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your marketing experience and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Be prepared to discuss your marketing strategy for the Mid-Atlantic region
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
