📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Pattison Food Group
🔹 Location: Langley Office - Langley BC, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to build brand awareness and drive business growth
- Managing a high-performing team and ensuring alignment across functions
- Creating and implementing marketing strategies, activity calendars, and marketing budgets for multiple brands
- Analyzing and reporting on marketing performance and providing executive-level reports
- Collaborating with internal and external teams to execute creative campaigns across various channels
ASSUMPTION: This role requires a strong strategic mindset, excellent leadership skills, and a proven track record in consumer marketing and digital direct-to-consumer strategies.
📋 Key Responsibilities
✅ Develop and recommend annual marketing plans for Pattison Food Group banners across Western Canada
✅ Create, implement, and manage marketing strategies, activity calendars, and marketing budgets for multiple brands
✅ Drive performance-based marketing by analyzing key business issues and developing marketing plans to deliver sales targets
✅ Develop and manage marketing KPIs, analyze and report on paid digital performance, and provide executive-level reports
✅ Work with internal and external teams to execute creative campaigns for traditional, digital, social, email, and in-store signage
✅ Oversee daily campaign operations, make recommendations for improvements, and address any issues that arise
✅ Plan and execute direct-to-consumer strategies to maximize acquisition of new consumers
✅ Develop and promote consistent brand standards and strategy, including key messages and guidelines, both internally and externally
✅ Support store teams to develop localized marketing initiatives that drive results
✅ Provide management and career development support for the marketing team, including leading and coaching direct reports
✅ Ensure consumer insights are provided through qualitative and quantitative research
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational, planning, and problem-solving abilities.
🎯 Required Qualifications
Education: Degree in marketing or a related field
Experience: 5 or more years of marketing experience in a senior capacity working in a consumer-packaged goods environment, preferably in the grocery or retail industry
Required Skills:
- Proven ability to create exciting marketing plans with a demonstrated track record of success in consumer marketing and/or digital direct-to-consumer
- Proficiency with MS Suite (Excel, Word, Teams, and PowerPoint)
- Experience working with brands that have strong consumer awareness
- Strong analytical and organizational skills
- Valid driver’s licence, reliable vehicle, and ability to travel on an as-needed basis
Preferred Skills:
- Marketing experience in health & wellness, digital/ecommerce, or ethnic marketing
- Experience with project management
ASSUMPTION: Candidates with experience in health & wellness, digital/ecommerce, or ethnic marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 88,643.00 - CAD 118,190.00 per year
Benefits:
- Competitive salary
- Company pension plan
- Free parking
- Exclusive team member offers
- Opportunities for development and career progression
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 5-10 years of experience in the consumer-packaged goods industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically grocery and food products
Company Size: 10,001+ employees, making it a large organization with extensive resources and opportunities for growth
Founded: 2021, with a history rooted in the Jim Pattison Group, a diversified business with interests in advertising, automotive, media, and other industries
Company Description:
- Pattison Food Group is a Jim Pattison business and Western Canada’s leading provider of food and drugs
- Its businesses employ more than 30,000 team members in nearly 300 food and drug retail locations
- The company is committed to customer service, innovation, and long-term growth
Company Specialties:
- Grocery
- Retail
- Distribution
- Wholesale
- Pharmacy
- Healthcare
- More Rewards
- Western Family
- Production
Company Website: pattisonfoodgroup.com
ASSUMPTION: Pattison Food Group offers a dynamic work environment with opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Senior Manager, Marketing
Work Arrangement: On-site, with the possibility of occasional travel
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on diverse brands and campaigns
- Chance to contribute to the company’s overall marketing strategy and growth
ASSUMPTION: This role offers a high level of responsibility and the opportunity to make a significant impact on the company’s marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Langley Office - Langley BC, Canada
Geographic Context:
- Langley is a suburban city located in the Metro Vancouver Regional District
- The city offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Langley is approximately 45 minutes southeast of Vancouver, the largest city in British Columbia
Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or weekend work to meet project deadlines
ASSUMPTION: The Langley office provides a collaborative and supportive work environment, with easy access to amenities and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the senior manager or another key stakeholder
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and management
- Analytical and problem-solving skills
- Leadership and team management
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with marketing strategy, campaign execution, and team management
- Demonstrate your understanding of the consumer-packaged goods industry and the company’s brands
- Showcase your ability to analyze data and make data-driven decisions
ATS Keywords: Marketing strategy, campaign management, team leadership, consumer marketing, digital direct-to-consumer, brand awareness, performance analysis, stakeholder management
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate’s strategic thinking, leadership skills, and marketing expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, Teams, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, social media analytics, CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Respect
- Accountability
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering results
- Adaptable and responsive to change
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with multiple stakeholders and managing competing priorities?
- Do you have a proven track record of success in consumer marketing and digital direct-to-consumer strategies?
- Are you able to analyze data and make data-driven decisions?
ASSUMPTION: Pattison Food Group values candidates who are customer-focused, results-driven, and able to work collaboratively in a dynamic and adaptable environment.
⚠️ Potential Challenges
- Managing a high-performing team and ensuring alignment across functions
- Balancing multiple marketing campaigns and projects simultaneously
- Adapting to a fast-paced and ever-changing retail environment
- Meeting sales targets and delivering results in a competitive market
ASSUMPTION: This role presents both opportunities and challenges, requiring strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- This role is similar to other marketing manager positions in the consumer-packaged goods industry, but may have a greater focus on digital direct-to-consumer strategies and performance-based marketing
- Compared to other marketing roles, this position offers a high level of responsibility and the opportunity to make a significant impact on the company’s marketing efforts
- Career progression in this role may lead to senior marketing leadership positions or other strategic roles within the company
ASSUMPTION: This role offers a unique opportunity to leverage digital marketing expertise and drive business growth in a large and established organization.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line
- Analyzing consumer data to identify trends and inform marketing strategy
- Collaborating with cross-functional teams to create and implement a brand refresh
- Managing a team to execute a large-scale event or promotion
ASSUMPTION: The marketing manager role at Pattison Food Group offers a diverse range of projects and initiatives, providing opportunities to develop and showcase marketing skills and expertise.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching the company, its brands, and the consumer-packaged goods industry
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
