📌 Core Information
🔹 Job Title: Marketing Manager, Strain & Product Launches
🔹 Company: Curaleaf
🔹 Location: Mt. Dora, FL (On-site)
🔹 Job Type: Full-Time / Exempt
🔹 Category: Not Specified
🔹 Date Posted: Sat Mar 29 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading the development of go-to-market strategies for new cannabis strains and products.
- Managing the coordination of product photography and visual asset creation.
- Ensuring seamless cross-functional collaboration for product launches.
- Engaging with outreach teams to support promotional activities.
ASSUMPTION: The role prioritizes branding and visual storytelling due to its emphasis on product photography and consumer touchpoints.
📋 Key Responsibilities
✅ Develop and implement comprehensive go-to-market strategies for new product launches.
✅ Oversee cross-departmental coordination and manage vendor relationships.
✅ Collaborate with creative teams for high-quality visual assets.
✅ Use project management tools for tracking progress and performance.
✅ Support outreach initiatives with training materials and engagement plans.
✅ Ensure compliance with cannabis-related regulations in marketing activities.
ASSUMPTION: Emphasis on consumer insights and compliance indicates a structured approach to market strategies and communication.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: 3+ years in marketing or related fields, with a preference for experience in product launches or regulated industries.
Required Skills:
- Proficiency in project management software (e.g., Asana, Trello).
- Expertise in visual storytelling and quality photography.
- Strong collaboration and communication skills.
Preferred Skills:
- Experience in the cannabis industry.
- Ability to interpret analytics and CRM data.
ASSUMPTION: The preferred skills focus suggests a desire for candidates with industry-specific insights and analytical skills.
💰 Compensation & Benefits
Salary Range: Not specified; likely competitive for the industry and location.
Benefits:
- Career growth opportunities
- Comprehensive health, dental, and vision insurance
- Generous PTO and parental leave
- 401(K) Retirement Plan
- Community involvement initiatives
Working Hours: 40 hours per week with typical on-site expectations.
ASSUMPTION: Offers comprehensive benefits, reinforcing Curaleaf’s commitment to employee development and satisfaction.
📌 Applicant Insights
🔍 Company Context
Industry: Cannabis industry, known for its regulatory complexities and rapid growth.
Company Size: Not specified; likely large given its international presence and industry leadership.
Founded: Not specified; established presence with strong market impact.
Company Description:
- Leading global cannabis provider with multiple well-known brands.
- Focuses on quality, expertise, and innovation in product offerings.
- Award-winning company recognized for its influence and social responsibility.
Company Specialties:
- Premium cannabis products for medical and adult-use markets.
- Research and development in cannabis science.
- Community-focused corporate social responsibility initiatives.
Company Website: curaleaf.com
ASSUMPTION: The company’s focus on innovation and social responsibility suggests progressive workplace values.
📊 Role Analysis
Career Level: Mid-level; ideal for candidates with industry experience looking to move into a leadership role.
Reporting Structure: Likely reports to a senior marketing director or equivalent.
Work Arrangement: Predominantly on-site, requiring hands-on involvement in launches.
Growth Opportunities:
- Leadership development in a high-growth industry
- Potential for career advancement within a large company
- Exposure to cross-functional teams and projects
ASSUMPTION: The role’s focus on strategic leadership points to robust professional development opportunities within the company.
🌍 Location & Work Environment
Office Type: Modern corporate environment conducive to teamwork and creativity.
Office Location(s): Mt. Dora, FL; known for its vibrant community and business opportunities in Florida.
Geographic Context:
- Proximity to key industry hubs in Florida
- Access to a broad customer base in medical and adult-use markets
- Dynamic region with potential for networking and industry events
Work Schedule: Standard business hours with flexibility for project deadlines.
ASSUMPTION: Based on its on-site requirements, the company values direct interaction and collaboration among team members.
💼 Interview & Application Insights
Typical Process:
- Initial application through company website or job portals
- Screening interview to assess fundamental skills and fit
- In-depth interview focusing on experience and industry knowledge
Key Assessment Areas:
- Marketing strategy and project management capabilities
- Understanding of the cannabis market and regulatory landscape
- Creative approach to visual storytelling and branding
Application Tips:
- Highlight experience with product launches and cross-functional teams
- Showcase specific examples of project management success
- Emphasize adaptability and learning agility in a fast-paced environment
ATS Keywords: Marketing Manager, Product Launch, Project Management, Cannabis, Visual Storytelling
ASSUMPTION: The structured interview process signals the company’s focus on finding candidates who can blend strategic thinking with industry-specific knowledge.
🛠️ Tools & Technologies
- Project management platforms like Asana, Trello, or Monday.com
- Analytics tools such as Google Analytics
- Digital design or photography tools
ASSUMPTION: Familiarity with these tools is crucial as they align with the role’s objectives of managing detailed marketing campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Commitment to quality and innovation
- Dedication to community engagement and corporate responsibility
- Teamwork as embodied by their "ONE Curaleaf" value
Work Style:
- Preference for open collaboration and shared project goals
- Emphasis on creative problem solving and innovation
- Flexible and adaptable to changing industry demands
Self-Assessment Questions:
- Do you have experience in launching products in highly regulated industries?
- Can you manage cross-functional teams to achieve cohesive results?
- How do you stay informed about industry trends and regulatory changes?
ASSUMPTION: The cultural ethos emphasizes collaborative innovation and community responsibility, consistent with its industry leadership position.
⚠️ Potential Challenges
- Navigating complex regulatory environments
- Coordinating cross-departmental collaboration under tight deadlines
- Maintaining brand consistency across diverse products
- Balancing creative processes with business objectives
ASSUMPTION: Candidates should be prepared to address these challenges by leveraging their strategic and operational expertise.
📈 Similar Roles Comparison
- Product Manager positions often focus more on development than marketing strategy.
- Brand Managers typically oversee a broader brand strategy beyond product launches.
- Project Managers may not have as much focus on creative aspects and visual storytelling.
ASSUMPTION: This role's unique focus combines marketing execution with strategic oversight specific to the cannabis industry.
📝 Sample Projects
- Successful launch of a new cannabis product line with extensive media coverage
- Development of a cross-platform marketing campaign increasing brand awareness
- Collaboration with industry partners to create educational events on cannabis use
ASSUMPTION: Sample projects likely involve cross-functional collaboration, emphasizing creativity and strategic communication.
❓ Key Questions to Ask During Interview
- What are the biggest challenges currently facing the marketing team?
- How does Curaleaf measure success for product launches?
- Can you describe the team dynamics and how departments collaborate?
- What opportunities are available for professional growth and development?
- How does the company adapt to regulatory changes in marketing strategies?
ASSUMPTION: These questions help gauge alignment with company goals and offer insight into team culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Curaleaf website
- Prepare a resume highlighting relevant experience and skills
- Include a portfolio of previous marketing projects where applicable
- Tailor your cover letter to emphasize alignment with Curaleaf’s values
- Reach out to current employees on LinkedIn to gain insights into company culture
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
