📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Aralez Bio
🔹 Location: Berkeley, California, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site preferred, hybrid or remote possible
🚀 Job Overview
Key aspects of this role include:
- Building and executing marketing strategies to generate demand and qualified leads
- Collaborating with sales and scientific teams to create targeted content and campaigns
- Conducting market research and sales call analysis to inform product positioning and messaging
- Supporting sales with tailored materials and insights to accelerate deals and expand opportunities
ASSUMPTION: This role requires a strong understanding of marketing to technical buyers, preferably within the pharma or biotech industries. The successful candidate will be comfortable working in a cross-functional environment with limited oversight and able to balance creativity with data-driven decision making.
📋 Key Responsibilities
✅ Generate demand through targeted content and campaigns, owning customer-facing marketing channels
✅ Qualify leads by creating multi-touch nurture campaigns and evaluating leads based on MQL criteria
✅ Support sales with tailored materials and insights through market research and sales call analysis
✅ Collaborate with sales and scientific teams to create sharp, well-informed materials and positioning
ASSUMPTION: This role requires a hands-on approach, with the ability to juggle multiple priorities, ship quickly, and make progress with limited direction.
🎯 Required Qualifications
Education: Bachelor's degree in life sciences, chemistry, or a related technical field preferred
Experience: 2-5 years of experience marketing to technical buyers, ideally within pharma, biotech, or related scientific industries
Required Skills:
- Proven ability to independently execute marketing campaigns, create content, and support sales
- Strong communication skills, with a preference for sharp, straightforward writing
- Familiarity with CRM (Salesforce preferred) and marketing automation tools
Preferred Skills:
- Experience with Salesforce and marketing automation tools
- Familiarity with the life science or biotech industry
ASSUMPTION: While a BS in life sciences, chemistry, or a related field is preferred, candidates with equivalent experience and a strong understanding of technical marketing may also be considered.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year, determined by looking at candidates' work experience
Benefits:
- Medical, dental, and vision insurance coverage
- 401k
- Flexible Spending Account
- Unlimited time off policy
- Weekly catered lunch
- Professional Development opportunities
- Annual company retreat
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the company's stated range and industry standards for marketing managers with 2-5 years of experience in the pharma or biotech industries.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology, focusing on the production of noncanonical amino acids for pharmaceutical and other applications
Company Size: Small to medium-sized, with a diverse, passionate, interdisciplinary team
Founded: 2020, with a mission to improve human life with synthetic biology
Company Description:
- Aralez Bio envisions a world where human life is continuously, sustainably, and affordably improved with synthetic biology
- The company's proprietary set of enzymes and manufacturing approach enable the production of thousands of noncanonical amino acids
- Aralez Bio's products are already used by Big 10 pharmaceutical companies and are key components of multi-billion dollar blockbuster drugs
Company Specialties:
- Synthetic biology
- Noncanonical amino acid production
- Pharmaceutical manufacturing
Company Website: aralezbio.com
ASSUMPTION: Aralez Bio is a growing company with a strong focus on innovation and sustainability in the biotechnology industry.
📊 Role Analysis
Career Level: Mid-level marketing role with significant responsibility and autonomy
Reporting Structure: Reports to the VP of Sales and works closely with sales and scientific teams
Work Arrangement: Hybrid, with on-site presence preferred but flexible remote or hybrid arrangements possible
Growth Opportunities:
- As the first dedicated marketing hire, this role offers significant growth potential as the company expands
- Opportunities to shape the company's marketing strategy and build a team around it
- Potential to advance to a marketing leadership role as the company grows
ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing company in the biotechnology industry.
🌍 Location & Work Environment
Office Type: On-site preferred, with flexible hybrid or remote arrangements possible
Office Location(s): Berkeley, California
Geographic Context:
- Berkeley is a city in the San Francisco Bay Area, known for its vibrant culture, diverse population, and proximity to Silicon Valley
- The city is home to several universities and research institutions, providing a strong talent pool and intellectual environment
- Berkeley offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
Work Schedule: Full-time, 40 hours per week, with flexible hours and unlimited time off policy
ASSUMPTION: The work environment at Aralez Bio is collaborative, interdisciplinary, and focused on continuous learning and improvement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the VP of Sales to discuss marketing strategy and approach
- Final interview with the CEO or another senior leader to assess fit and alignment with company vision
Key Assessment Areas:
- Marketing strategy and approach to generating demand and qualifying leads
- Communication skills and ability to work effectively with technical teams
- Problem-solving skills and ability to make progress with limited direction
Application Tips:
- Tailor your resume and cover letter to highlight your experience marketing to technical buyers and your ability to work effectively in a cross-functional environment
- Prepare for behavioral interview questions that assess your problem-solving skills, communication skills, and ability to work with limited direction
- Research Aralez Bio's products and industry to demonstrate your understanding of the company and its mission
ATS Keywords: Marketing campaigns, content creation, sales support, lead generation, market research, customer engagement, CRM, marketing automation, communication, technical marketing, data analysis, cross-functional collaboration, thought leadership, sales enablement, customer insight, messaging
ASSUMPTION: The application process at Aralez Bio is designed to assess candidates' marketing skills, communication skills, and cultural fit, with a focus on finding the right candidate for this unique and impactful role.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: unspecified
- Other tools: unspecified
ASSUMPTION: The specific tools and technologies used by Aralez Bio may evolve over time as the company grows and its needs change.
👔 Cultural Fit Considerations
Company Values:
- Continuous learning and improvement
- Collaboration and interdisciplinary teamwork
- Innovation and sustainability
Work Style:
- Hands-on and autonomous, with the ability to juggle multiple priorities
- Data-driven and strategic, with a focus on generating demand and qualifying leads
- Collaborative and communicative, with the ability to work effectively with technical teams
Self-Assessment Questions:
- Do you thrive in a cross-functional environment with limited oversight?
- Are you comfortable balancing creativity with data-driven decision making?
- Do you have a strong understanding of marketing to technical buyers, preferably within the pharma or biotech industries?
ASSUMPTION: Aralez Bio values candidates who are passionate about their work, committed to continuous learning and improvement, and able to collaborate effectively with interdisciplinary teams.
⚠️ Potential Challenges
- Working in a fast-growing, technically complex market with limited direction
- Balancing multiple priorities and shipping quickly with limited oversight
- Communicating effectively with technical teams and stakeholders
- Keeping up with the latest trends and developments in the biotechnology industry
ASSUMPTION: These challenges are inherent to the role and can be overcome by candidates who are strategic, adaptable, and committed to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of technical marketing and the ability to work effectively with technical teams
- While the role is focused on generating demand and qualifying leads, it also involves market research and sales support, making it a unique and impactful opportunity
- As the first dedicated marketing hire, this role offers significant growth potential and the opportunity to shape the company's marketing strategy
ASSUMPTION: This role is unique in its focus on technical marketing and its potential for growth and impact within a growing biotechnology company.
📝 Sample Projects
- Developing and executing a targeted content and campaign strategy to generate demand and qualify leads
- Conducting market research and sales call analysis to inform product positioning and messaging
- Creating tailored sales materials and insights to accelerate deals and expand opportunities
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they can expect in this role, but the specific projects and priorities may evolve over time as the company grows and its needs change.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will be used to track progress?
ASSUMPTION: These questions are designed to help candidates assess the fit of the role and the company with their own career goals and work preferences, as well as to demonstrate their strategic thinking and understanding of the company's mission and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience marketing to technical buyers and your ability to work effectively in a cross-functional environment
- Prepare for behavioral interview questions that assess your problem-solving skills, communication skills, and ability to work with limited direction
- Research Aralez Bio's products and industry to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
