📌 Core Information
🔹 Job Title: Marketing Manager, Account Based Marketing, Campaigns
🔹 Company: Anthropic
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
Anthropic is seeking a campaign-focused Account-Based Marketing (ABM) professional to lead the design and execution of cohesive marketing initiatives across their various business lines and market segments. In this role, you will be responsible for creating unified narratives, coordinating multi-channel campaigns, and ensuring consistent messaging to drive pipeline and revenue growth for Anthropic's products and services.
ASSUMPTION: Based on the job description, this role is focused on strategic campaign management and execution within an ABM framework, which is a common need for B2B technology companies like Anthropic.
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📋 Key Responsibilities
✅ Design and orchestrate comprehensive ABM campaign frameworks that can be quickly adapted across different verticals and products while maintaining message consistency
✅ Develop quarterly campaign roadmaps that align with go-to-market priorities, ensuring coordinated execution across different segments and channels
✅ Partner with creative teams, channel owners and program leads to rapidly execute campaigns, providing clear campaign briefs, assets, and success metrics
✅ Extend and adapt foundational product marketing messages and basic assets into fully-developed, segment-specific campaign materials
✅ Build and manage a campaign calendar that balances different product lines and target segments, ensuring resources are allocated effectively
✅ Coordinate with Sales leadership to ensure campaigns directly support pipeline goals and account prioritization strategies
✅ Establish campaign measurement frameworks that track performance across different segments and channels
✅ Design modular campaign components that can be quickly adapted for different verticals while maintaining quality and personalization
ASSUMPTION: The responsibilities outlined in the job description cover the key aspects of campaign management and execution within an ABM context.
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🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 5+ years of B2B marketing experience, with demonstrated success in designing and executing large-scale, multi-segment campaigns
Skills:
- Proven experience in orchestrating concurrent campaigns across different business lines and target segments
- Ability to create scalable campaign frameworks that can be customized for different verticals while maintaining efficiency
- Strong project management skills with experience coordinating multiple stakeholders and channel owners
- Expertise in rapid campaign execution while maintaining quality and measurement standards
- Deep knowledge of marketing operations tools and ability to set up campaign tracking across different channels
- Strong analytical skills to measure and optimize cross-channel campaign performance
ASSUMPTION: The qualifications listed are standard for a senior-level marketing manager role focused on ABM and campaign execution.
Industry Comparison: The provided salary range appears to be competitive for a senior-level marketing manager role in the San Francisco Bay Area technology industry.
ASSUMPTION: The salary range is in line with typical compensation for a Marketing Manager role with ABM and campaign management responsibilities in the San Francisco Bay Area tech sector.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Anthropic is an artificial intelligence research company focused on creating reliable, interpretable, and steerable AI systems. They are a relatively new and fast-growing organization in the AI/tech industry.
Company Size: Not specified, but likely a mid-size to large technology company based on the scope of the role and compensation.
Company Stage: Anthropic appears to be in a growth stage, expanding their marketing and go-to-market efforts to support the development and commercialization of their AI technology.
ASSUMPTION: Based on the job description and company information provided, Anthropic is a growing technology company in the AI sector.
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📊 Role Analysis
Career Level: This role is at the senior/experienced management level, requiring 5+ years of relevant B2B marketing experience.
Reporting Structure: The role likely reports to a marketing or go-to-market leadership position, and coordinates with various cross-functional teams.
Team Size/Composition: Not specified, but the scope of responsibilities suggests this role will interact with and lead a team of marketing professionals.
Growth Opportunities: Demonstrated success in this role could lead to further advancement within Anthropic's marketing or go-to-market leadership.
ASSUMPTION: This is a senior-level marketing management role with significant cross-functional coordination and team leadership responsibilities.
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🌍 Location & Work Environment
Office Type: Hybrid, with an expectation of at least 25% in-office time.
Geographic Context: San Francisco is a major technology hub, known for its high cost of living but also serving as a center for innovation and talent.
Work Schedule: Not specified, but likely a standard full-time schedule with some flexibility.
Regional Considerations: San Francisco is a diverse, fast-paced environment, which may require adaptability and strong communication skills.
ASSUMPTION: Anthropic follows a hybrid work model, with an expectation of some in-office time for this role, which is common for technology companies in the San Francisco Bay Area.
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💼 Interview & Application Insights
Typical Process: Expect a multi-stage interview process, potentially including a phone/video screen, technical/skills assessment, and interviews with cross-functional stakeholders.
Key Assessment Areas: Employers will likely evaluate candidates' campaign management experience, ability to work cross-functionally, analytical skills, and demonstrated success in similar roles.
Application Tips: Highlight your track record of designing and executing successful multi-channel campaigns, especially within an ABM framework. Demonstrate your project management capabilities and ability to coordinate diverse teams.
ATS Keywords: Account-based marketing, campaign management, B2B marketing, marketing operations, go-to-market strategy, cross-functional collaboration, data analysis, performance optimization.
ASSUMPTION: The interview process and application assessment criteria are typical for a senior-level marketing management role in the technology industry.
ASSUMPTION: These are common marketing tools and technologies used in roles with campaign management responsibilities, although the specific tools used by Anthropic may vary.
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👔 Cultural Fit Considerations
Company Values: Anthropic is focused on creating "reliable, interpretable, and steerable AI systems" that are safe and beneficial for users and society. They value collaborative research, open communication, and a commitment to their mission.
Work Style: The job description suggests a fast-paced, cross-functional, and results-oriented work environment, where adaptability and strong communication skills are essential.
Self-Assessment: Consider whether you thrive in a dynamic, collaborative, and mission-driven culture, and if you have the campaign management expertise to excel in a rapidly growing AI company.
ASSUMPTION: Anthropic's culture emphasizes teamwork, communication, and a focus on developing impactful AI technologies, which aligns with the expectations for this role.
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⚠️ Potential Challenges
The broad scope of responsibilities, the need to coordinate across multiple business lines and channels, and the fast-paced, growth-oriented environment may present some challenges for this role. Effectively balancing competing priorities, maintaining campaign quality and consistency, and aligning cross-functional teams could require significant project management and communication skills.
ASSUMPTION: The role's broad responsibilities and the need for strong cross-functional coordination may present some challenges that require advanced marketing and leadership capabilities.
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📈 Similar Roles Comparison
This Marketing Manager, Account Based Marketing, Campaigns role is similar to other senior-level marketing management positions in the technology industry, such as:
- Head of ABM/Campaign Marketing
- Director of Demand Generation
- Sr. Marketing Operations Manager
These roles typically focus on developing and executing strategic marketing campaigns, often within an ABM framework, to drive pipeline growth and revenue for technology companies.
ASSUMPTION: This role is comparable to other senior-level marketing management positions in the technology sector that emphasize campaign strategy, execution, and cross-functional coordination.
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📝 Sample Projects
- Develop a comprehensive ABM campaign strategy and quarterly roadmap to support the launch of a new AI product line
- Coordinate the creation of multi-channel campaign assets (e.g., email nurture sequences, social media content, sales enablement materials) for a targeted account segment
- Establish a campaign measurement framework to track performance across various channels and segments, and use data-driven insights to optimize campaign tactics
- Design modular campaign components that can be quickly adapted and scaled for different verticals, while maintaining brand consistency
- Collaborate with sales leadership to ensure campaign efforts directly support pipeline and revenue goals for key accounts
ASSUMPTION: These sample projects are representative of the types of initiatives a Marketing Manager in this role would be responsible for, based on the stated responsibilities.
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❓ Key Questions to Ask During Interview
1. Can you provide more details about the current marketing and go-to-market strategies at Anthropic, and how this role fits into those efforts?
2. What are the key challenges you see in coordinating campaigns across multiple business lines and target segments, and how would you approach those challenges?
3. How does Anthropic measure the success of its marketing campaigns, and what kind of reporting and analytics capabilities do you have in place?
4. Can you share examples of how you've worked with cross-functional teams in the past to rapidly execute campaigns while maintaining quality and consistency?
5. What are Anthropic's plans for scaling its marketing and sales efforts to support the company's growth, and how would this role contribute to those plans?
6. How does Anthropic support the professional development and career growth of its marketing team members?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's priorities, and the candidate's fit, which are common areas of focus during interviews for senior-level marketing management positions.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Thoroughly review the job description and requirements to ensure a strong fit.
2. Tailor your resume and cover letter to highlight your relevant campaign management experience, ABM expertise, and cross-functional collaboration skills.
3. Research Anthropic's mission, products, and go-to-market strategies to demonstrate your understanding of the company and how you can contribute.
4. Prepare thoughtful questions to ask during the interview that show your strategic thinking and interest in the role.
5. Be prepared to discuss specific examples of how you have designed and executed successful multi-channel campaigns in the past.
6. Optimize your application for relevant applicant tracking systems (ATS) by including keywords from the job description, such as "account-based marketing," "campaign management," and "marketing operations."
By taking these steps, applicants can position themselves as strong candidates for this senior-level marketing management opportunity at Anthropic.
