Marketing Manager - B2B & Lead Generation (w/m/d)

📌 Core Information

🔹 Job Title: Marketing Manager - B2B & Lead Generation (w/m/d)

🔹 Company: Degura GmbH

🔹 Location: Berlin, Germany (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office and Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing B2B and B2C lead generation strategies
• Planning, executing, and analyzing campaigns across various channels to drive lead generation
• Identifying and leveraging new acquisition channels for lead generation
• Collaborating closely with the sales team to qualify and follow up on generated leads
• Monitoring and optimizing campaign performance using relevant KPIs and A/B testing

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts to drive business growth.

📋 Key Responsibilities

✅ Develop, implement, and optimize B2B or B2C lead generation strategies

✅ Plan, execute, and analyze campaigns to generate leads through various online and offline channels

✅ Identify and leverage new acquisition channels for lead generation

✅ Create and maintain landing pages, lead magnets, and conversion funnels

✅ Collaborate with the sales team to qualify and follow up on generated leads

✅ Utilize marketing automation tools to streamline processes and improve efficiency

✅ Monitor and report on campaign performance using relevant KPIs

✅ Conduct A/B tests to optimize conversion rates

ASSUMPTION: This role requires a high level of autonomy and self-organization, as well as strong collaboration skills to work effectively with the sales team.

🎯 Required Qualifications

Education: A completed degree in marketing, communication, business, or a comparable qualification

Experience: Proven experience in performance marketing, online marketing, and lead generation

Required Skills:

• Expertise in digital marketing channels (SEO, SEA, Social Ads, E-Mail Marketing)
• Experience with CRM and marketing automation tools (e.g., Salesforce, Pardot)
• Strong analytical skills and experience with KPIs and tracking tools (e.g., Piwik Pro)
• Self-motivated and structured working style with a focus on results
• Excellent negotiation and communication skills in German and English

Preferred Skills:

• Experience in the insurance or HR tech industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in data analysis and a proven track record in lead generation campaigns will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on experience and market standards for the role and location)

Benefits:

• Health budget of €800 per year
• Public transport subsidy
• Corporate fitness subsidy (Urban Sports Club)
• Generous vacation allowance
• Flexible work environment with remote work options
• Modern hardware and software infrastructure
• Personal training and development opportunities
• Regular company and team events
• Company discounts
• Free drinks and snacks

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Degura GmbH operates in the HR tech industry, focusing on digitalizing and simplifying the process of occupational pension provision (bAV).

Company Size: Degura GmbH is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Degura GmbH was founded in 2018 in Berlin, Germany.

Company Description:

• Degura GmbH is an HR tech company that has developed a user-friendly cloud for company pension plans (bAV)
• The company aims to transform the entire bAV process and connect employees, employers, and insurance companies directly digitally
• Degura's pension cloud can be connected to all common HR management systems

Company Specialties:

• Insurance tech
• HR tech
• Pension provision

Company Website: http://www.degura.de

ASSUMPTION: Degura GmbH is a growing company with a strong focus on innovation and digitalization in the HR tech industry.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to drive lead generation efforts in a dynamic and growing company.

Reporting Structure: The Marketing Manager will report directly to the CEO and work closely with the sales team.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The exact office days and remote work schedule are flexible and can be discussed during the interview process.

Growth Opportunities:

• As Degura GmbH continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or move into a leadership role
• The company offers personal training and development opportunities to support employees' professional growth

ASSUMPTION: This role offers a unique opportunity for marketing professionals to make a significant impact on the growth and success of a dynamic and innovative HR tech company.

🌍 Location & Work Environment

Office Type: Degura GmbH's office is located in the heart of Berlin, offering a modern and collaborative work environment.

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is the capital and largest city of Germany, known for its vibrant culture, nightlife, and historic landmarks
• The city offers a high quality of life, with a diverse range of neighborhoods, parks, and recreational activities
• Berlin has a well-developed public transportation system, making it easy to commute to work

Work Schedule: The Marketing Manager will work full-time (40 hours per week) with flexible hours and the option to work remotely. The exact work schedule can be discussed during the interview process.

ASSUMPTION: Degura GmbH's office in Berlin offers a modern and collaborative work environment, with easy access to public transportation and a wide range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the CEO and a member of the sales team
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and experience in lead generation
• Data analysis and reporting skills
• Communication and negotiation skills
• Cultural fit and alignment with Degura GmbH's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss specific examples of successful lead generation campaigns you have managed in the past
• Demonstrate your understanding of Degura GmbH's business and the HR tech industry
• Show enthusiasm for the role and Degura GmbH's mission to digitalize and simplify the process of occupational pension provision

ATS Keywords: B2B, lead generation, marketing automation, CRM, KPI, A/B testing, SEO, SEA, Social Ads, E-Mail Marketing, German, English

ASSUMPTION: Degura GmbH uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., Salesforce, Pardot)
• Tracking tools (e.g., Piwik Pro)
• SEO and SEA tools (e.g., Google Search Console, Google Ads)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, HubSpot)

ASSUMPTION: The Marketing Manager will be expected to have experience with relevant marketing tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Continuous learning

Work Style:

• Dynamic and agile
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you enjoy collaborating with others and contributing to a team-oriented culture?
• Are you open to learning and adapting to new tools and technologies as needed?

ASSUMPTION: Degura GmbH values innovation, customer focus, collaboration, and continuous learning. Candidates who share these values and are comfortable working in a dynamic and agile environment will be a good fit for the company.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
• The company is growing and evolving, which may present challenges in terms of defining and refining the Marketing Manager's role and responsibilities
• The role may require occasional travel to attend industry events or meet with clients
• The company's office is located in Berlin, which may present challenges for candidates who are not familiar with the city or do not speak German

ASSUMPTION: The Marketing Manager should be comfortable working in a dynamic and evolving environment, with a willingness to adapt to change and take on new challenges as they arise.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on lead generation and data-driven decision making
• The role requires a unique combination of marketing expertise, data analysis, and strong communication skills
• This role offers the opportunity to make a significant impact on the growth and success of a dynamic and innovative HR tech company

ASSUMPTION: This role is well-suited for marketing professionals with a strong background in lead generation and data analysis, looking to make a significant impact in a growing and innovative HR tech company.

📝 Sample Projects

• Developing and executing a comprehensive lead generation strategy for a new product launch
• Analyzing campaign performance data to optimize conversion rates and improve ROI
• Collaborating with the sales team to create targeted email campaigns and other marketing materials

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Marketing Manager may be expected to undertake in this role. The specific projects and priorities may vary depending on the company's needs and the Marketing Manager's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does the Marketing Manager collaborate with the sales team to qualify and follow up on generated leads?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Degura GmbH support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 1-2 years, and how can this role help address them?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the opportunities for professional growth and development. Candidates are encouraged to ask additional questions based on their own interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful lead generation campaigns you have managed in the past
• Follow up with Degura GmbH one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.