📌 Core Information
🔹 Job Title: Marketing Manager - Bogota
🔹 Company: City Storage Systems x Picnic
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days a week in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading and executing multi-channel marketing campaigns to drive engagement, leads, and revenue
- Collaborating cross-functionally to shape lead generation tactics and grow the business
- Analyzing campaign performance and making data-driven decisions to optimize results
- Creating compelling marketing materials for both B2B and B2C audiences
- Staying updated on marketing trends and bringing fresh ideas to the team
ASSUMPTION: This role requires a balance of creative thinking and data-driven decision making, with a strong focus on execution and optimization of marketing campaigns.
📋 Key Responsibilities
✅ Execute and optimize integrated marketing campaigns across email, digital, content, paid media, and events
✅ Own campaign performance metrics, report on results, insights, and optimizations
✅ Manage lead generation and nurture programs
✅ Execute creative marketing strategies tailored to B2B and B2C audiences
✅ Launch full-funnel campaigns that drive brand awareness, customer acquisition, and retention
✅ Create compelling marketing materials for both B2B and B2C audiences
✅ Stay ahead of marketing trends and bring fresh ideas to the team
ASSUMPTION: This role requires strong project management skills and the ability to prioritize in a fast-moving environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of experience in marketing, preferably in a high-growth or tech environment
Required Skills:
- Proven success managing multi-channel marketing campaigns
- Strong project management skills
- Analytical mindset with experience using tools like Google Analytics, HubSpot, or similar platforms
- Excellent written and verbal communication skills
- Knowledge of both B2B and B2C marketing
- Experience with Google and LinkedIn ads
Preferred Skills:
- Experience with email automation or lifecycle marketing
- Fluency in Spanish
ASSUMPTION: Candidates should have a balance of creative thinking and data-driven decision making, with a strong focus on execution and optimization of marketing campaigns.
💰 Compensation & Benefits
Salary Range: COP 60,000,000 - COP 80,000,000 per year (Based on experience and market standards for marketing managers in Bogotá)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- Employee discounts on Picnic meals
Working Hours: Full-time (40 hours/week), with the expectation to work on-site in the Bogotá office 5 days a week
ASSUMPTION: The salary range is estimated based on market standards for marketing managers in Bogotá, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate and Food Technology
Company Size: Small (1 employee)
Founded: 2021 (as a joint venture between City Storage Systems and Picnic)
Company Description:
- City Storage Systems x Picnic is a joint venture focused on revolutionizing the food delivery industry by combining real estate, technology, and restaurant partnerships
- The company operates cloud kitchens and offers a SaaS platform to streamline online food delivery operations for restaurants
- They aim to make food more affordable, higher quality, and convenient for everyone
Company Specialties:
- Cloud kitchens
- Ghost kitchens
- Kitchen operations
- Food delivery
- Real estate
- SaaS
Company Website: citystoragesystems.com
ASSUMPTION: The company is relatively new and growing, offering opportunities for professional growth and impact.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: On-site, with the expectation to work from the Bogotá office 5 days a week
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on various aspects of marketing, from campaign execution to strategy and management
- Chance to gain experience in a fast-growing, innovative industry
ASSUMPTION: This role offers significant growth potential as the company continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a vibrant culture and growing tech industry
- The city offers a mix of urban and natural environments, with easy access to parks, museums, and cultural attractions
- Bogotá has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours/week), with the expectation to work on-site in the Bogotá office 5 days a week
ASSUMPTION: The work environment is collaborative and fast-paced, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager or a panel of team members
- Case study or project presentation (if applicable)
- Final interview with the Head of Marketing or a senior leader
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Analytical mindset and data-driven decision-making abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Showcase your ability to manage multi-channel marketing campaigns and drive results
- Demonstrate your understanding of the company and its mission
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
ATS Keywords: Marketing, B2B, B2C, Campaign Management, Google Analytics, HubSpot, Lead Generation, Paid Media, Digital Marketing, Project Management, Analytical Skills
ASSUMPTION: The application process is designed to assess the candidate's marketing expertise, analytical skills, and cultural fit, with a focus on their ability to execute and optimize marketing campaigns.
🛠️ Tools & Technologies
- Google Analytics
- HubSpot
- Google Ads
- LinkedIn Ads
- Email automation or lifecycle marketing tools (e.g., Mailchimp, Marketo)
ASSUMPTION: The marketing team uses a combination of analytics, automation, and advertising tools to execute and optimize campaigns.
👔 Cultural Fit Considerations
Company Values:
- Serve those who serve others
- Innovate and adapt
- Collaborate and empower
- Embrace diversity and inclusion
- Deliver excellence
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multi-channel marketing campaigns and analyzing performance data?
- Do you have a balance of creative thinking and data-driven decision-making abilities?
ASSUMPTION: The company values a collaborative, innovative, and data-driven work environment, with a strong emphasis on teamwork and customer focus.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Adapting to a fast-changing industry and market trends
- Working in a small, growing company with limited resources and infrastructure
- Balancing creative thinking with data-driven decision making
ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on execution, optimization, and innovation in the marketing space.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position offers more responsibility for campaign execution and optimization, with a greater emphasis on data-driven decision making
- In contrast to marketing roles in larger organizations, this role provides more opportunities for growth and impact, with a greater emphasis on collaboration and innovation
- Career path comparison: This role can lead to senior marketing positions, marketing management, or other leadership roles within the company or the broader food technology industry
ASSUMPTION: This role offers unique opportunities for growth and impact, with a focus on execution, optimization, and innovation in the marketing space.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new restaurant partnership
- Analyzing campaign performance data to optimize results and maximize ROI
- Creating compelling marketing materials, such as case studies, decks, and one-pagers, to showcase the company's success and attract new clients
ASSUMPTION: Sample projects are designed to showcase the candidate's ability to execute and optimize marketing campaigns, with a focus on data-driven decision making and creative problem-solving.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the marketing team collaborate with other departments, such as sales and operations?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Interview questions are designed to assess the candidate's understanding of the company, their fit with the team, and their ability to execute and optimize marketing campaigns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
- Follow up with the hiring manager or HR team within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
