📌 Core Information
🔹 Job Title: Marketing Manager, Brand
🔹 Company: Bio-Techne
🔹 Location: Minneapolis, Minnesota, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand marketing strategies to enhance brand awareness, customer engagement, and loyalty
- Collaborating with cross-functional teams to design and execute impactful, customer-centric brand marketing campaigns
- Utilizing market research and insights to understand and track brand performance, customer needs, and industry trends
- Creating compelling brand-level content to enhance customer engagement and drive brand visibility
- Project managing campaign execution, monitoring budget, and measuring campaign performance for continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive brand success.
📋 Key Responsibilities
✅ Shape brand messaging and positioning across diverse portfolios in sync with the corporate brand strategy.
✅ Collaborate with various teams to design and execute impactful, customer-centric brand marketing campaigns that generate positive brand sentiment.
✅ Utilize market research and insights to understand and track brand performance, customer needs, and industry trends.
✅ Create compelling brand-level content to enhance customer engagement and drive brand visibility.
✅ Effectively project manage campaign execution, monitor budget, and measure campaign performance using key performance indicators for continuous improvement.
✅ Cultivate relationships with customers, internal stakeholders, and vendors to enhance brand visibility and reach.
✅ Ensure consistency in brand messaging, look, and voice across all marketing channels and touchpoints.
ASSUMPTION: This role requires strong leadership, project management, and communication skills to successfully manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field, or a background in Biology, Biochemistry, Cell Biology, or a related discipline.
Experience: 4+ years of experience in brand marketing, product marketing, market development, or a related field.
Required Skills:
- Proven expertise in leading the development and execution of brand marketing strategies through multi-channel campaigns
- Strong understanding of the customer journey, content strategies, and solid analytical skills to drive data-informed decision-making
- Excellent communication, leadership, and project management skills, adept at leading without direct authority across multiple functions and geographies
Preferred Skills:
- Prior experience in the life science industry
- Proactive, motivational, and influential individual ready to take on the leadership of high visibility projects
ASSUMPTION: Candidates with a strong background in brand marketing and relevant industry experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $87,600.00 - $144,000.00 per year
Benefits:
- Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield
- Investment in employees' financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA
- Empowerment of employees to develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more
- Employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging
- Accrued leave policy with paid holidays, paid time off, and paid parental leave
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 4-10 years of experience in the life science industry.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Lunaphore Technologies S.A., a Bio-Techne brand, is a Swiss-based life sciences company founded in 2014 with the vision of enabling spatial biology in every laboratory
- Lunaphore has developed a game-changing chip technology which can extract spatial proteomic and genomic data from tumors and transform any simple assay into multiplex spatial biology without complexity
- Lunaphore empowers researchers to push the boundaries of research to ultimately develop the next generation personalized therapies
Company Specialties:
- Microfluidic technology
- Immunohistochemistry
- Cancer Research
- Immuno-oncology research
- Immunofluorescence, and Multiplex
Company Website: http://www.lunaphore.com
ASSUMPTION: Bio-Techne is a global life sciences company that provides tools for researchers to further treat and prevent disease worldwide. Lunaphore, as a Bio-Techne brand, focuses on enabling spatial biology in every laboratory.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Senior Director of Marketing
Work Arrangement: Hybrid - On-site and Remote
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or Director of Marketing roles
- Opportunities to work on high-impact projects and drive brand success
- Chance to gain experience in the life science industry and work with a diverse range of teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's brand development.
🌍 Location & Work Environment
Office Type: Hybrid - On-site and Remote
Office Location(s): Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is the largest city in the U.S. state of Minnesota and is known for its vibrant arts scene, parks, and cultural attractions
- The Twin Cities metropolitan area is home to a diverse range of industries, including healthcare, finance, and technology
- The cost of living in Minneapolis is relatively affordable compared to other major U.S. cities
Work Schedule: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Senior Director of Marketing
Key Assessment Areas:
- Brand marketing strategy and execution
- Collaboration and leadership skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand marketing campaigns you've led and the results you achieved
- Demonstrate your understanding of the life science industry and how your experience can drive brand success at Bio-Techne
ATS Keywords: Brand Marketing, Product Marketing, Market Development, Multi-channel Campaigns, Digital Marketing, Social Media, Tradeshows, Customer Journey, Content Strategies, Analytical Skills, Communication, Leadership, Project Management, Creativity, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's brand marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing technology stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Customer Focus
Work Style:
- Fast-paced and dynamic environment
- Cross-functional team collaboration
- Data-driven decision-making
- Results-oriented and action-taking
Self-Assessment Questions:
- How have you demonstrated innovation in your previous brand marketing roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to execute a brand marketing campaign?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Bio-Techne values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer success.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to a hybrid work arrangement and balancing on-site and remote work
- Navigating the complexities of the life science industry and understanding its unique customer needs
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a deep understanding of the life science industry.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand marketing strategy and execution within the life science industry
- Industry-specific context: The life science industry is characterized by complex customer needs and a strong emphasis on innovation and regulatory compliance
- Career path comparison: This role offers growth opportunities to Senior Marketing Manager or Director of Marketing roles within the company
ASSUMPTION: This role is unique in its focus on brand marketing within the life science industry, offering a distinct career path and growth opportunities.
📝 Sample Projects
- Developing and executing a multi-channel brand marketing campaign to launch a new product line in the life science industry
- Conducting market research and customer segmentation to inform brand positioning and messaging strategies
- Creating compelling brand-level content, such as blog posts, whitepapers, and webinars, to enhance customer engagement and drive brand visibility
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing Manager, Brand role at Bio-Techne.
❓ Key Questions to Ask During Interview
- Can you describe the brand marketing strategy for Bio-Techne's portfolio of life science solutions?
- How does the marketing team collaborate with other departments, such as product management and sales, to drive brand success?
- What are the key challenges facing the brand marketing team, and how can this role address them?
- What opportunities exist for professional growth and development within the marketing department?
- How does Bio-Techne support work-life balance for its employees, particularly in a hybrid work arrangement?
ASSUMPTION: These questions will help candidates better understand the role, the company's brand marketing strategy, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare examples of successful brand marketing campaigns you've led and the results you achieved
- Demonstrate your understanding of the life science industry and how your experience can drive brand success at Bio-Techne
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
