Marketing Manager, Brand & Field

📌 Core Information

🔹 Job Title: Marketing Manager, Brand & Field

🔹 Company: Wolseley Group

🔹 Location: Burlington, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Briefing and executing creative strategies for the brand
• Managing relationships with external agencies and ensuring timely delivery of high-quality creative assets
• Collaborating with internal stakeholders and the US team to leverage assets and tools
• Supporting branch and marketing business partners by providing necessary marketing assets
• Overseeing the execution of creative projects from concept to completion

ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to work effectively with both internal and external stakeholders.

📋 Key Responsibilities

✅ Brief and execute creative strategies to support the brand’s vision and objectives

✅ Ensure all creative materials align with brand guidelines and standards

✅ Lead the development of processes, forms, and tools to enhance production efficiencies

✅ Work closely with the US team to leverage assets and tools for improved production efficiencies

✅ Support branch and marketing business partners by providing necessary marketing assets

✅ Work with marketing business partners to ensure appropriate funding and manage invoicing requirements

✅ Work closely with internal stakeholders to understand their needs and ensure the effectiveness of creative content

✅ Facilitate communication and collaboration to achieve optimal results

✅ Manage relationships with external creative agencies

✅ Coordinate projects, provide clear briefs, and ensure timely delivery of high-quality creative assets

✅ Create detailed briefs for creative projects and proof all creative materials to ensure a seamless and engaging customer experience

✅ Ensure that all creative messaging is compelling, consistent, and aligned with the brand’s voice and objectives

✅ Oversee the execution of creative projects from concept to completion

✅ Ability to juggle multiple projects simultaneously, ensuring timely and effective completion of all tasks

✅ Develop and manage workback schedules to ensure all marketing projects are completed on time, within scope, and budget

✅ Demonstrate flexibility and adaptability to pivot projects and strategies based on evolving business needs and priorities

ASSUMPTION: This role requires a high degree of multitasking, attention to detail, and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Degree in Marketing or a related field

Experience: 3+ years of relevant experience

Required Skills:

• Proven experience in a creative marketing role, preferably in a managerial position
• Strong understanding of brand development and multichannel marketing concepts
• Proven experience in marketing production and management
• Ability to work collaboratively across departments
• Experience in managing external agencies
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong written, verbal, and presentation skills
• Creative problem-solving

Preferred Skills:

• Bilingual (an asset)

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in creative strategy, project management, and stakeholder communication.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in the Greater Toronto Area)

Benefits:

• Regular business hours Monday to Friday
• Comprehensive benefits with premiums fully paid for by the company for the “Core” package starting the first day of employment
• Career development and training opportunities
• Life insurance, disability, and wellness program
• Retirement savings programs including RRSP and DC pension with up to 5.25% employer contribution
• Paid vacation and sick time and day off on your birthday!
• Bonus programs that include annual performance and profit sharing
• Employee discounts on top brands of plumbing and HVAC/R products
• Education reimbursement for employees
• Employee referral program
• Safety shoe reimbursement

Working Hours: 8:30 AM - 5:00 PM, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wolseley Group is a leading wholesale distributor of plumbing, HVAC/R, waterworks, and industrial products in Canada. They operate in a competitive market with a focus on providing exceptional customer service and expertise.

Company Size: Wolseley Group has 1,001-5,000 employees, which means applicants can expect a structured work environment with established processes and a large team to collaborate with.

Founded: Wolseley Group was founded in 1952 and has since grown to become a national leader in its industry.

Company Description:

• Wolseley Group is the leading national distributor of plumbing, HVAC/R, and PVF products in Canada
• With a network of over 220 branches coast-to-coast and a national team of sales and service specialists, Wolseley Group is known for its knowledge and expertise
• Wolseley Group has Canada’s largest inventory of leading brand faucets and fixtures, relationships with the best vendors and brands in the business, and the most robust eCommerce platform in the industry

Company Specialties:

• Plumbing
• HVAC/R
• Waterworks
• Industrial Products
• Showrooms

Company Website: http://www.wolseleyinc.ca

ASSUMPTION: Wolseley Group's extensive network and industry expertise make it an attractive employer for marketing professionals seeking to work in a dynamic and established organization.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Marketing Manager, Brand & Field will report directly to the Marketing Director and work closely with various internal stakeholders and external agencies.

Work Arrangement: This is an on-site position with regular business hours Monday to Friday. Some flexibility may be required to accommodate project deadlines.

Growth Opportunities:

• Progression to a senior marketing role within the organization
• Expansion of responsibilities to include additional marketing channels or product categories
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: This role offers a strong foundation for career growth within the marketing function and the opportunity to work on high-impact projects that drive business results.

🌍 Location & Work Environment

Office Type: Wolseley Group's headquarters is a modern, professional office environment with a collaborative work culture.

Office Location(s): 880 Laurentian Drive, Burlington, Ontario L7N 3V6, CA

Geographic Context:

• Burlington is located in the Greater Toronto Area, offering a mix of urban and suburban living with easy access to downtown Toronto
• The area is known for its high quality of life, with numerous parks, recreational facilities, and cultural attractions
• Burlington has a diverse and multicultural population, providing a rich and vibrant community

Work Schedule: The work schedule for this role is Monday to Friday, 8:30 AM - 5:00 PM, with some flexibility required to accommodate project deadlines.

ASSUMPTION: The work environment at Wolseley Group's headquarters is professional and collaborative, with a strong focus on teamwork and customer service.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing strategy and creative thinking
• Project management and organizational skills
• Stakeholder communication and collaboration
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Wolseley Group's business and how your skills align with the role's requirements
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on your strategic contributions and results

ATS Keywords: Marketing strategy, creative brief, project management, stakeholder communication, brand development, multichannel marketing, external agency management, marketing production, marketing manager

ASSUMPTION: Wolseley Group's interview process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Creative software (e.g., Adobe Creative Suite, Sketch)
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)

ASSUMPTION: Wolseley Group uses industry-standard marketing and project management tools to support the effective execution of marketing projects.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Teamwork
• Accountability
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and responsive to changing business needs

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you comfortable managing multiple projects and deadlines in a fast-paced environment?
• Do you have a strong understanding of brand development and multichannel marketing concepts?

ASSUMPTION: Wolseley Group values candidates who are strong team players, results-driven, and adaptable to the dynamic nature of the marketing function.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs of internal stakeholders and external agencies
• Ensuring consistent brand messaging across multiple channels and touchpoints
• Adapting to changes in business priorities and marketing strategies

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to balance the needs of multiple stakeholders.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position focuses specifically on brand and field marketing, requiring a strong understanding of both strategic brand development and tactical field marketing execution
• Wolseley Group's extensive network and industry expertise provide unique opportunities for marketing professionals to gain exposure to a wide range of products and customers
• Career progression in this role may involve expanding responsibilities to include additional marketing channels or product categories, or moving into a senior marketing leadership position

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with the opportunity to work on high-impact projects that drive business results.

📝 Sample Projects

• Developing and executing a comprehensive brand refresh campaign, including new brand guidelines, visual identity, and messaging framework
• Managing the production and distribution of marketing collateral for a new product launch, ensuring consistent branding and on-time delivery
• Collaborating with internal stakeholders and external agencies to create and execute a targeted digital marketing campaign, driving customer engagement and conversions

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Marketing Manager, Brand & Field role, requiring a strong understanding of brand development, project management, and stakeholder communication.

❓ Key Questions to Ask During Interview

• Can you describe the current brand strategy and how this role will contribute to its evolution?
• How does the Marketing Manager, Brand & Field collaborate with other marketing business partners and internal stakeholders to ensure the effectiveness of creative content?
• What are the key priorities for this role in the first 90 days?
• How does Wolseley Group support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is this role structured to support it?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic focus, stakeholder relationships, priorities, and growth opportunities, as well as the company's commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and how your skills align with the role's requirements
• Prepare examples of successful marketing campaigns or projects you've worked on, focusing on your strategic contributions and results
• Follow up with the HR department two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.