📌 Core Information
🔹 Job Title: Marketing Manager – Building Sets Global Brand Team - Contract until December 2025
🔹 Company: Mattel
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-time, Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global brand marketing programs for building sets portfolio
- Managing brand segments to achieve financial targets
- Collaborating with cross-functional teams and subsidiaries
- Executing global brand-building activities and developing marketing tools
- Building and managing talent within the marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams across multiple regions.
📋 Key Responsibilities
✅ Manage day-to-day line development for brand segments with cross-functional teams to achieve goals and meet key milestones while meeting margin and line rationalization targets
✅ Manage brand(s) to financial targets
✅ Utilize key competitive and consumer data as well as key stakeholder input to develop long-term planning outlines for brand
✅ Collaborate with key subsidiaries to incorporate global market needs and feedback through consistent two-way communication to ensure effective flow of information
✅ Execute global brand-building activities and develop global marketing tools, with internal and external groups
✅ Communicate brand and marketing strategies with stakeholders and the cross-functional team
✅ Strategy and briefing of product marketing assets (Demand creation assets, deluxe assets for e-commerce, etc.)
✅ Develop and manage brand forecasts
✅ Build cross-functional relationships; manage and develop marketing talent
✅ Ensure consistency across the brand
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or related field
Experience: Minimum 6 years experience in consumer or brand/product marketing
Required Skills:
- Demonstrated strategic planning skills
- Prior product development experience
- Thorough understanding of research methodologies and when they are used
- Ability to differentiate and create compelling positioning statements and relevance for consumers and customers
- Proven analytical and conceptual skills
- Strong presentation skills
- Excellent written/verbal, time management, and quantitative/analytical skills
Preferred Skills:
- Prior leadership experience in marketing/brand management
ASSUMPTION: Candidates with experience in the toy industry or related consumer goods sectors may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Estimated based on industry standards for a marketing manager with 5-10 years of experience in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Mattel products
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: Salary range is estimated based on industry standards for a marketing manager with 5-10 years of experience in Canada. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy and family entertainment company, operating in the competitive and dynamic consumer goods industry.
Company Size: Mattel has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 1945, with a rich history and iconic brand portfolio, including Barbie, Hot Wheels, Fisher-Price, and many others.
Company Description:
- Mattel is dedicated to empowering generations to explore the wonder of childhood and reach their full potential through innovative toys and family entertainment.
- The company treats play as a critical element of childhood and creates products that inspire imagination, creativity, and learning.
- Mattel is committed to creating a diverse, inclusive, and collaborative work environment where every employee can bring their authentic self to work.
Company Specialties:
- Toy manufacturing and design
- Brand management and marketing
- Entertainment and licensing
- Retail and e-commerce
- Digital and live experiences
Company Website: https://about.mattel.com/
ASSUMPTION: Mattel's large size and extensive brand portfolio provide numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for growth into senior management or other leadership positions within the marketing function.
Reporting Structure: The Marketing Manager reports directly to the Senior Director of Global Brand Marketing for Building Sets.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work. The role requires frequent collaboration with cross-functional teams and subsidiaries, necessitating a presence in the office for effective communication and coordination.
Growth Opportunities:
- Progression into senior management or leadership roles within marketing
- Expansion into other brand categories or product lines within Mattel
- Development of skills in strategic planning, leadership, and cross-functional collaboration
ASSUMPTION: This role offers significant opportunities for career growth and development within Mattel's marketing organization.
🌍 Location & Work Environment
Office Type: Mattel's Montréal office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 6767 Chemin de la Côte-de-Liesse, Montréal, Quebec, Canada
Geographic Context:
- Montréal is a multicultural city with a vibrant arts and culture scene, offering a high quality of life and numerous recreational opportunities.
- The city has a humid continental climate, with warm summers and cold, snowy winters.
- Montréal is bilingual, with French and English being the official languages.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Occasional flexibility may be available for remote work.
ASSUMPTION: Montréal offers a diverse and dynamic work environment, with a high quality of life and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the senior director or other senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Cross-functional collaboration and communication
- Analytical and problem-solving skills
- Cultural fit and alignment with Mattel's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the building sets category and Mattel's brand portfolio
- Prepare examples of your strategic planning, leadership, and cross-functional collaboration skills
- Research Mattel's company culture and values to ensure a strong fit
ATS Keywords: Marketing Manager, Building Sets, Global Brand Marketing, Strategic Planning, Product Development, Consumer Marketing, Brand Management, Cross-functional Collaboration, Team Leadership
ASSUMPTION: Mattel's interview process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Mattel uses a variety of tools and technologies to support its marketing operations, with a focus on collaboration, data-driven decision-making, and process efficiency.
👔 Cultural Fit Considerations
Company Values:
- Creativity is our superpower
- We treat play as if the future depends on it
- We represent the world as our consumers see and imagine it
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and entrepreneurial
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you incorporate creativity into your marketing strategies?
- Can you provide an example of a time when you used data to inform a marketing decision or strategy?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Mattel values candidates who are creative, data-driven, collaborative, and adaptable, with a strong commitment to its mission and values.
⚠️ Potential Challenges
- Managing multiple brand segments and global markets simultaneously
- Balancing strategic planning with day-to-day tactical execution
- Collaborating effectively with cross-functional teams and subsidiaries across different time zones
- Adapting to a dynamic and evolving business environment
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on the building sets category and has a global scope
- Mattel's size and brand portfolio provide unique opportunities for career growth and development
- This role requires a strong balance of strategic planning and tactical execution, with a focus on global brand management
ASSUMPTION: This role offers a unique combination of global brand management, strategic planning, and tactical execution, with opportunities for career growth within Mattel's marketing organization.
📝 Sample Projects
- Developing a global marketing strategy for the MEGA BLOKS brand, including new product development, pricing, packaging, and marketing materials
- Conducting consumer research to identify trends and insights in the building sets category and incorporating them into brand strategies
- Managing the global launch of a new building sets product line, including coordination with cross-functional teams, subsidiaries, and external partners
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the global scope and cross-functional collaboration required to succeed.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the building sets portfolio?
- What are the key priorities for this role in the first 90 days?
- How does Mattel support the professional development and growth of its marketing managers?
- What is the dynamic like working with cross-functional teams and subsidiaries across different time zones?
- How does Mattel measure the success of its global brand marketing efforts?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your strategic planning, leadership, and cross-functional collaboration skills
- Research Mattel's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
