📌 Core Information
🔹 Job Title: Marketing Manager – Building Sets Global Brand Team - Contract until June 2026
🔹 Company: Mattel
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-time, Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global brand marketing for the Building Sets portfolio, focusing on the MEGA BLOKS brand
- Managing day-to-day line development and brand financial targets
- Collaborating with cross-functional teams and global subsidiaries
- Executing global brand-building activities and developing marketing tools
- Building and managing marketing talent
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in global brand management and product development.
📋 Key Responsibilities
✅ Manage day-to-day line development for brand segments with the cross-functional team to achieve goals and manage key milestones while meeting margin and line rationalization targets
✅ Manage brand(s) to financial targets
✅ Utilize key competitive and consumer data as well as key stakeholder input to develop long-term planning outlines for brand
✅ Collaborate with key subsidiaries to incorporate global market needs and feedback through consistent two-way communication to ensure effective flow of information
✅ Execute global brand-building activities and develop global marketing tools, with internal and external groups
✅ Communicate brand and marketing strategies with stakeholders and the cross-functional team
✅ Strategy and briefing of product marketing assets (Demand creation assets, deluxe assets for e-commerce, etc.)
✅ Develop and manage brand forecasts
✅ Build cross-functional relationships; manage and develop marketing talent
✅ Ensure consistency across the brand
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with cross-functional teams, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: Minimum 6 years of experience in consumer or brand/product marketing, with prior product development experience required
Required Skills:
- Demonstrated strategic planning skills
- Thorough understanding of research methodologies and when they are used
- Ability to differentiate and create compelling positioning statements and relevance for consumers and customers
- Proven analytical and conceptual skills
- Strong presentation skills
- Excellent written/verbal, time management, and quantitative/analytical skills
Preferred Skills:
- Prior leadership experience in marketing/brand management
- Strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
- Proven ability to effectively manage multiple projects in a dynamic environment
- Positive attitude, sees challenges as opportunities, and translates them into actionable items
- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving oneself
ASSUMPTION: Candidates with experience in the toy industry or global brand management may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: As this is a contract position, the salary range is not provided. However, based on industry standards for a Marketing Manager with 5-10 years of experience in the Montreal area, the estimated salary range is CAD 80,000 - CAD 120,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Mattel products
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing industry
Company Size: Mattel has 10,001+ employees, providing a large and diverse work environment
Founded: Mattel was founded in 1945, with a rich history in the toy industry
Company Description:
- Mattel is a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential
- The company engages consumers through its portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High, and MEGA
- Mattel offers toys, content, consumer products, digital, and live experiences, sold in collaboration with leading retail and e-commerce companies
Company Specialties:
Company Website: https://about.mattel.com/
ASSUMPTION: Working at Mattel offers opportunities to collaborate with iconic brands and contribute to the company's mission of empowering children through play.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, offering opportunities for growth and development
Reporting Structure: The Marketing Manager reports directly to the Senior Director of Global Brand Marketing for Building Sets
Work Arrangement: This is an on-site, full-time contract position until June 2026
Growth Opportunities:
- Potential for career advancement within the marketing department or other functions within Mattel
- Opportunities to work on diverse brands and product lines within the Building Sets portfolio
- Chance to develop leadership and management skills through mentoring and coaching team members
ASSUMPTION: This role offers a unique opportunity to gain experience in global brand management and product development within the toy industry.
🌍 Location & Work Environment
Office Type: Mattel's Montreal office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): 6767 Chemin de la Côte-de-Liesse, Montréal, Quebec, Canada
Geographic Context:
- Montréal is a multicultural city with a vibrant arts and culture scene
- The city offers a high quality of life, with excellent education, healthcare, and recreational opportunities
- Montréal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: Working in Montréal offers a unique blend of urban and natural environments, with a rich cultural heritage and a diverse population.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and team management abilities
- Presentation and communication skills
- Understanding of the toy industry and Mattel's brand portfolio
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the global brand management and product development processes
- Showcase your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Global brand marketing, product development, strategic planning, consumer insights, cross-functional teams, marketing tools, brand consistency
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Consumer research and data analysis tools (e.g., SurveyMonkey, SPSS, R)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity is our superpower
- We treat play as if the future depends on it
- We represent the world as our consumers see and imagine it
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Mattel's company values in your work?
- Describe a time when you had to adapt to a significant change in a project or initiative
- How do you approach building and maintaining strong relationships with cross-functional teams and stakeholders?
ASSUMPTION: Mattel values candidates who are passionate about their brands, creative, and committed to driving results through collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with global teams across different time zones
- Adapting to a fast-paced and dynamic work environment
- Balancing strategic planning with day-to-day tactical execution
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager or Global Brand Manager position in other industries, with a focus on product development and global marketing strategy
- In the toy industry, this role is unique in its focus on the Building Sets portfolio and global brand management
- Career progression from this role could lead to senior leadership positions in marketing or other functions within Mattel
ASSUMPTION: This role offers a unique opportunity to gain experience in global brand management and product development within the toy industry.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new product launch within the MEGA BLOKS brand
- Conducting consumer research to inform brand positioning and product development strategies
- Managing a cross-functional team to deliver a global brand refresh for a legacy brand within the Building Sets portfolio
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Building Sets portfolio?
- What are the key priorities for the first 90 days in this role?
- How does Mattel support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Building Sets portfolio, and how can this role address them?
- How does Mattel foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your understanding of the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to manage global brand marketing campaigns and product development projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
