📌 Core Information
🔹 Job Title: Marketing Manager – CRM, Affiliates, and Promotions
🔹 Company: Scientific Games
🔹 Location: REMOTE-USA-PA (Remote - United States, Pennsylvania)
🔹 Job Type: Other (Remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (100% remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing CRM strategies to optimize customer segmentation, lifecycle marketing, and retention efforts.
- Managing and improving email marketing campaigns, push notifications, and SMS communications, ensuring alignment with overall marketing objectives.
- Recruiting, onboarding, and managing affiliate partners, ensuring alignment with the company’s brand and revenue goals.
- Planning, executing, and monitoring promotional campaigns across multiple channels, including email, web, and social media.
- Collaborating with cross-functional teams to deliver impactful campaigns that drive sales and engagement.
ASSUMPTION: This role requires a strong balance of strategic thinking, analytical skills, and hands-on execution to drive marketing success across multiple channels and customer touchpoints.
📋 Key Responsibilities
✅ Develop and implement CRM strategies to optimize customer segmentation, lifecycle marketing, and retention efforts.
✅ Manage and improve email marketing campaigns, push notifications, and SMS communications, ensuring alignment with overall marketing objectives.
✅ Analyze customer data and campaign performance to drive personalization and improve key metrics such as customer lifetime value (CLV) and churn rate.
✅ Collaborate with data analysts to monitor CRM performance and generate actionable insights.
✅ Recruit, onboard, and manage affiliate partners, ensuring alignment with the company’s brand and revenue goals.
✅ Develop commission structures, promotional materials, and communication plans to engage affiliates effectively.
✅ Track and report on affiliate performance metrics, optimizing the program for higher ROI and conversion rates.
✅ Plan, execute, and monitor promotional campaigns across multiple channels, including email, web, and social media.
✅ Partner with creative, product, and analytics teams to deliver impactful campaigns that drive sales and engagement.
✅ Ensure campaigns are aligned with business goals, brand guidelines, and customer expectations.
✅ Test and iterate promotional strategies to maximize effectiveness, utilizing A/B testing and other optimization techniques.
ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and hands-on campaign management to maximize marketing impact and drive business growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field or equivalent experience
Experience: Minimum of 3 years of experience in CRM, affiliate marketing, and promotional management, preferably in e-commerce or digital industries.
Required Skills:
- Strong analytical skills with proficiency in CRM tools (e.g., Optimove, Salesforce) and affiliate platforms (e.g., Raven Track, Income Access).
- Proven ability to manage budgets and measure ROI for campaigns and partnerships.
- Exceptional project management and organizational skills with attention to detail.
- Strong written and verbal communication skills, with experience in creating compelling marketing copy and promotional content.
- Ability to work cross-functionally in a collaborative environment.
Preferred Skills:
- Experience in the online gaming sector is a plus.
- Familiarity with marketing automation tools and analytics platforms like Google Analytics, Tableau, or Power BI.
- Knowledge of A/B testing tools and strategies to optimize marketing efforts.
ASSUMPTION: Candidates with a strong background in CRM, affiliate marketing, and promotional management, along with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a mid-senior level marketing role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Scientific Games is a global leader in lottery games, sports betting, and technology, providing innovative solutions and responsible gaming experiences to government lotteries worldwide.
Company Size: Small (1-50 employees), with a focus on lottery games and technology
Founded: 1973, with a rich history in the gaming industry
Company Description:
- Scientific Games is committed to elevating play every day, offering a wide range of lottery games, sports betting, and technology solutions.
- The company is dedicated to responsible gaming, ensuring a safe and enjoyable experience for players.
- Scientific Games fosters a collaborative and innovative work environment, encouraging employees to push game designs to the next level.
Company Specialties:
- Lottery games and technology
- Sports betting
- Data analytics and iLottery
- Retail and digital solutions
Company Website: www.scientificgames.com
ASSUMPTION: Scientific Games is a well-established company in the gaming industry, with a strong focus on lottery games and technology. The company is committed to responsible gaming and offers a collaborative work environment.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager or similar position within the marketing department.
Work Arrangement: Remote (100% remote), with the ability to work from anywhere in the United States, specifically Pennsylvania for this role.
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the marketing department.
- Expansion of responsibilities based on performance and company growth.
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department, as well as the chance to work on a variety of projects and campaigns.
🌍 Location & Work Environment
Office Type: Remote (100% remote)
Office Location(s): REMOTE-USA-PA (United States, Pennsylvania)
Geographic Context:
- Pennsylvania is located in the northeastern United States, with a humid continental climate and four distinct seasons.
- The state is known for its rich history, cultural attractions, and natural beauty, with numerous parks and recreational areas.
- Pennsylvania is home to several major cities, including Philadelphia and Pittsburgh, as well as numerous smaller cities and towns.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: This role is 100% remote, allowing for a flexible work schedule and the ability to work from anywhere in the United States, specifically Pennsylvania for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Behavioral and technical interviews with the hiring manager and marketing team members
- Final interview with the senior marketing manager or similar position
- Background check and onboarding
Key Assessment Areas:
- Marketing strategy and campaign planning
- CRM and affiliate marketing expertise
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Demonstrate your understanding of CRM, affiliate marketing, and promotional management in your application materials.
- Showcase your ability to work collaboratively and adapt to new challenges in your responses to interview questions.
- Prepare examples of successful marketing campaigns you've managed, highlighting your strategic thinking, data-driven decision making, and ability to drive results.
ATS Keywords: CRM, affiliate marketing, promotional management, marketing strategy, campaign planning, data analysis, customer segmentation, lifecycle marketing, retention efforts, email marketing, push notifications, SMS communications, promotional campaigns, cross-functional collaboration, A/B testing, optimization techniques
ASSUMPTION: The application process for this role is likely to involve several interviews, focusing on marketing strategy, CRM and affiliate marketing expertise, data analysis skills, communication and collaboration abilities, and problem-solving and adaptability.
🛠️ Tools & Technologies
- CRM tools: Optimove, Salesforce
- Affiliate platforms: Raven Track, Income Access
- Marketing automation tools: (Not specified, but may include tools like Marketo, HubSpot, or Pardot)
- Analytics platforms: Google Analytics, Tableau, Power BI
- A/B testing tools: (Not specified, but may include tools like Optimizely, VWO, or Adobe Target)
- Project management tools: (Not specified, but may include tools like Asana, Trello, or Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary, but are likely to include CRM tools, affiliate platforms, marketing automation tools, analytics platforms, A/B testing tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Scientific Games encourages employees to push game designs to the next level and drive industry progress.
- Collaboration: The company fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.
- Responsibility: Scientific Games is committed to responsible gaming, ensuring a safe and enjoyable experience for players.
Work Style:
- Strategic: This role requires strategic thinking and planning to develop and implement effective marketing strategies.
- Data-driven: Candidates should be comfortable working with data and using it to inform marketing decisions and optimize campaigns.
- Adaptable: The marketing landscape is constantly evolving, and candidates should be able to adapt to new challenges and opportunities.
- Collaborative: This role involves working closely with cross-functional teams to deliver impactful campaigns and drive business growth.
Self-Assessment Questions:
- How do you approach developing and implementing CRM strategies to optimize customer segmentation, lifecycle marketing, and retention efforts?
- Can you provide an example of a successful email marketing campaign you've managed, and how you optimized it for better results?
- How do you stay up-to-date with affiliate marketing trends, tools, and regulations to maintain a competitive edge?
- Can you describe your experience working with cross-functional teams to deliver impactful campaigns that drive sales and engagement?
ASSUMPTION: Scientific Games values innovation, collaboration, and responsibility, and candidates should be able to demonstrate these qualities in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and time management.
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team.
- Keeping up with industry trends and best practices in CRM, affiliate marketing, and promotional management may require continuous learning and adaptation.
- Collaborating effectively with cross-functional teams may require strong communication and interpersonal skills.
ASSUMPTION: This role may present challenges in managing multiple marketing channels and campaigns, working remotely, staying up-to-date with industry trends, and collaborating effectively with cross-functional teams.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on CRM, affiliate marketing, and promotional management, rather than other marketing specializations like SEO, content marketing, or social media marketing.
- In the gaming industry, this role may require a deeper understanding of gaming-specific regulations, responsible gaming practices, and player behavior compared to other industries.
- Career paths in marketing can vary, but this role may offer opportunities for advancement to senior marketing roles or management positions within the marketing department.
ASSUMPTION: This role differs from related positions in its focus on CRM, affiliate marketing, and promotional management, and may require a deeper understanding of gaming-specific regulations and responsible gaming practices. Career paths in marketing can vary, but this role may offer opportunities for advancement within the marketing department.
📝 Sample Projects
- Developing and implementing a CRM strategy to improve customer segmentation and retention for a new lottery game launch.
- Managing an affiliate marketing campaign to promote a sports betting platform, optimizing commission structures and promotional materials for higher conversion rates.
- Executing a promotional campaign for a new iLottery product, leveraging email, web, and social media channels to drive player engagement and acquisition.
ASSUMPTION: Sample projects for this role may involve developing and implementing CRM strategies, managing affiliate marketing campaigns, and executing promotional campaigns to drive marketing success and business growth.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing employees?
- Can you provide examples of successful marketing campaigns the company has executed, and how they were optimized for better results?
- What is the company's approach to work-life balance, especially for remote employees?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role, the company, and the marketing team, as well as their understanding of the responsibilities and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on CRM, affiliate marketing, and promotional management.
- Prepare examples of successful marketing campaigns you've managed, highlighting your strategic thinking, data-driven decision making, and ability to drive results.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
